Basics of Supply Chain Management

Supply chain management (SCM) is the process ofIntegration of Supply Chain Activities
planning, organizing, implementing, and controlling theTraditionally, planning, purchasing organizations,
operations of the supply chain for the purpose ofmanufacturing, marketing and distribution along the
satisfying the customers' needs as efficiently assupply chain is operated independently. These
possible. SCM is responsible for all the storage andactivities are carried out by different departments or
movements of raw materials, work-in-processorganizations and each have their own objectives and
inventory, and finished goods inventory from point ofthese are often conflicting. For example, Marketing's
origin to point of consumption.objective of high customer service and maximizing
A supply chain network of an organization includessales revenue conflict with manufacturing and
the location as well as movement decisions in respectdistribution goals. Many manufacturing operations are
of procurement of raw materials and other inputs,designed to achieve lower costs with small
transformation of these materials into intermediateconsideration for distribution capabilities and inventory
and finished products, and the distribution of theselevels. Such conflict makes it necessary to integrate
finished products to customers. With effective andall the functions of supply chain network. Coordination
efficient Supply Chain Management (SCM) companybetween these functional organizations in the chain is
can improve the way it finds the raw components ita key to attain a balanced supply chain network.
needs to make a product or service and deliver it toMajor Supply Chain Decisions:
customers. SCM is significant for both service andThere are four major decision areas related to supply
manufacturing organizations, although the complexitychain management: location, production, inventory,
of the chain may vary greatly from industry toand transportation.
industry.Location
Supply chain management includes five basic activities:Deciding on the location of manufacturing facilities,
planning and strategy formulation, sourcing,storage points, and sourcing points is first step in
transformation process, delivery, and at last handlingcreating a supply chain. These should be taken
customer complaints and excess stocks.carefully with due consideration of the long term
Planning and strategy formulation:plans of the organization. The location of facilities
Company needs a strategy for managing all thefurther guide management about how to reach
resources that go toward meeting customercustomer market also it has a great impact on
demands. Supply chain planning is carried out atrevenue, cost, and level of service. These decisions
corporate level as well as at operation level. Strategyare normally based some of these factors: proximity
formulated at corporate level is for long term horizonto raw material source or customer market,
and includes decision on main objectives of supplyproduction costs, taxes, tariffs, duties and duty
chain in terms of customer service, formulatingdrawback, transportation costs, production limitations,
policies, designing supply chain, strategic alliances, etc.etc.
Operational level planning is for short term, andProduction
focuses on activities over a day-to-day basis. TheDecisions like what to produce, capacity of plant,
effort is to effectively and efficiently manage theproduction scheduling, equipment maintenance,
product flow in order to fulfill the strategic goals.workload balancing, quality control, etc. These
Sourcing:decisions also have a great impact on the revenues,
First generate the list of suppliers supplying thecosts and customer service levels of the firm.
required inputs, evaluate each of them on the basisInventory
of relevant criterion as price, quality, delivery time,Inventory includes raw material, semi-finished and
etc. Now choose the best supplier. Develop a set offinished goods. They can be in-process between
pricing, delivery and payment processes with supplierslocations. The primary purpose is to buffer against
and make efforts for monitoring and improving theany uncertainty that might be in the supply chain.
relationships. Also make sure the proper managementDecision relating to inventory should consider carrying
of inventory of goods and services received fromholding cost, ordering cost, and opportunity cost. As
suppliers, including receiving shipments, verifying them,inventory cost constitutes the big part of the total
moving them to manufacturing facilities andcost, it is critical decision in supply chain operation. It
authorizing supplier payments.also includes the determination of the optimal levels
Transformation process:of order quantities and reorder points, and setting
It includes Scheduling the activities necessary forsafety stock levels, at each stocking location. These
production, testing, packaging and preparation forlevels are vital as they are primary determinants of
delivery and also ensuring the smooth production,customer service levels.
high quality levels and improved worker productivity.Transportation:
Delivery:These decisions are closely linked to the inventory
This part of supply chain is many times referred asdecisions, as the decision are based on trade-off
logistics by many companies. It includes coordinatingbetween cost involved using the particular mode of
the receipt of orders from customers, developing atransportation and the indirect cost of inventory
network of warehouses, arranging for pick carriers toassociated with that mode. For example air shipments
move products to customers and setting up anmay be fast, reliable, and requires lesser safety
invoicing system to receive payments.stocks, they are expensive. While other modes like
Handling customer complaints and excess stocks:rail and road are though less costly but requires
This part of supply chain deal with the problems thatmaintaining high level of safety stock due to high
originate while carrying out the above activities likelevel of uncertainty involved. Also the customer
receiving defective and excess products back fromservice levels and geographic location influence such
customers, Wrong order placement, delay in receivingdecisions.
goods, conflicts with suppliers, etc.