Supply chain management resources


Ice Skating... Getting The Competitive Advantage

Speaking in general terms, if you play awith these skates",or how much growing room
sport, you are inclined to seek a competitiveis enough?...Even though skate design and
advantage. The desire to win, compete, excel,technology have changed dramatically over the
challenge, and improve are just a few of thepast few years, the fundamentals of how a
underlying reasons that a sport is played.skate needs to fit to be comfortable and
Golf is a great example of a sport thatperform have not.Basically, there are three
sparks the desire to seek a competitiveissues to consider when purchasing skates.
advantage. Purchasing a bigger driver, aFirst and foremost, is the obvious issue of
nicer putter, a set of custom builtpurchasing a pair of skates that are
irons...the list seems endless. The realitycomfortable.
is that all of these things can, and often
do, in fact improve your golf game. If youSecond to comfort, is that your skates must
have ever played golf with a set of clubsfit correctly to perform ...the correct size
that are too short...long...wrong flex...(length), and width. (Not unlike the 'right'
etc. then you have likely experienced thegolf  club)
frustrating difference it makes to your score
when you compare it to the positive resultsThe third consideration to the fit of the
of using a set of clubs that are the correctskates, but as important, is choosing the
fit and style for you!Not unlike golf, thecorrect make and model of product. Far too
world of skating is the same. Skaters areoften skaters focus on buying the same skates
always looking for a competitive advantage,that they have seen their skating idol
so... with another summer of hockey schoolswearing or they look only to the most
well underway, and hockey tryouts just aroundexpensive skates, because obviously (to them)
the corner, we wanted to give you somethey are the best.Clearly, what we know is...
insights into a fundamental way of helpingit doesn't matter how much you pay for your
you to help gain a competitive advantage withskates or what famous skater is wearing the
your skating... all it takes is a littleproduct, if the skates you purchase don't fit
knowledge...A common question that we getproperly your skating performace can be
asked by parents of young skaters and, byadversly affected.Read on for some insights
skaters in general is.... "how are my skatesin how to gain the competitive advantage by
supposed to fit?". This question is generallybeing certain your skates fit.The
preceded with such comments and questions asfundamentals of how skates should fitA skate
"I hate my skates", "why do my feet alwaysdoes not fit the same as a shoe.A hockey
hurt when I skate?", "I'm just not as fastskate...



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