| "With the continuing explosive growth of | | | | NetSuite's e-commerce solution, a customer can shop |
| e-commerce, small- and medium-sized businesses that | | | | with a gift certificate any number of times, until the |
| are able to reap actionable information from a rich | | | | balance is used," says Emaus. "An e-tailer can even |
| online platform are uniquely positioned to compete in | | | | offer downloads for purchase, using NetSuite's ability |
| the online marketplace," says Michael Emaus, | | | | for password protection and license codes." |
| President and CEO of eEnterprise ( a global integrator | | | | Behind the scenes, NetSuite gives a business owner |
| of NetSuite, the world's leading on-demand, | | | | or marketing team real-time, actionable information |
| Web-based business management software. "Today, | | | | that they can leverage to increase their exposure to |
| e-commerce demands sophistication, in terms of the | | | | potential customers. "Instead of simply seeing which |
| online shopping experience, which products are | | | | paid keyword campaigns are driving traffic to the |
| presented to customers, and how sales are tracked." | | | | site, an online retailer can see which campaigns are |
| According to the U.S. Department of Commerce, | | | | generating the most sales revenue, and make |
| e-commerce sales rose to $25.2 billion during the first | | | | adjustments as necessary," says Emaus. |
| quarter of 2006, an increase of more than 25 | | | | The same holds true for inventory management, |
| percent over sales during the first quarter of 2005. | | | | since NetSuite allows just-in-time restocking by |
| Adjusted for seasonal variations, the first quarter | | | | dynamically calculating reorders based on seasonal |
| 2006 growth of e-commerce over fourth quarter | | | | demand or historical sales data. "Successful e-tailers |
| 2005 was more than double that of retail sales | | | | don't have inventory sitting around, nor are they |
| overall. | | | | caught with an item out of stock," says Emaus. |
| "Although online sales currently represent only about | | | | He continues, "NetSuite removes the limits imposed |
| three percent of all retail sales, that number is sure | | | | by a traditional Web architecture and provides the |
| to climb," says Emaus. "It's crucial that online retailers | | | | online retailer with a marketing powerhouse. Small- |
| position themselves to take advantage of this trend. | | | | and medium-sized businesses simply don't have the |
| NetSuite business management software integrates a | | | | resources to support the in-house staff necessary to |
| flexible e-commerce platform with the critical, | | | | design and maintain the e-commerce solution that |
| real-time information e-tailers need to make sound | | | | NetSuite provides. Best of all, NetSuite is a |
| decisions." | | | | Web-based application that can 'turn on' fully |
| With NetSuite, online retailers can easily increase sales | | | | supported global resources in about five minutes." |
| by automating up-sell and cross-sell recommendations | | | | With the growth of online sales clearly outpacing |
| on the shopping cart page, as well as by allowing | | | | traditional retail sales, NetSuite helps small- and |
| customers to purchase and use gift certificates and | | | | medium-sized businesses level the playing field. |
| coupons online. "Because accounting is integrated into | | | | |