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Business Management - Be Aware Of Fear And-Greed

This is probably such a day as many others.service, where we know that car-insurance, is
Business as usual. Nothing wrong, no alerts,not really profitable? Especially bankers
you loose some, you win some. You go with thethat are carrying a portfolio of possible
flow and let your profits grow.... Do notinvestments should know that the choice for
think that this jargon is for investmentthis option excludes some other one. The
managers only; business management andfirst few banks will envision an opportunity
investment management is not thatand respond with greed to new earnings, where
different.When you are in the business arenaa few others fear to be left behind and join
you know that you have to follow the market.the team - after all.This is only one
You watch the competition, you check the(recent) example of fear and greed, but there
trends and you respond to other incidentsare examples to be found on a daily basis.
that you are involved in. Until that specialBesides the example of the old versus new
moment.It starts with rumors, than it's theeconomy just check in your organization where
talk of the town. And then it appears; a newyou  hear  about  the  following  arguments:
trend. Nearly invisible at first, a big
monster a few moments later. Then people will"If we don't follow we will be left behind
ask you; what are we going to do?From the(you can hear the child say 'me too') or "if
investment market we know that the marketwe take this step we are the first and the
behavior is powered by fear and greed. Whenprofits will follow forever."If you are aware
the oil price is rising, we fear that it willhowever of the fact that each person and
not lower again, when the US dollar is undercompany is unique you can benefit from this
pressure it will never go up (a Europeanby selecting those investments or decisions
worry) and if the stock market plunges itwhere they fit with your (personal) or
will  not  recover  for  years.organizational profile. If you can trust on
the success that your company harvested in
Closer to the truth is that any movementthe past, you should be confident to continue
will have its counterpart. The question isthe  same  line  for  the  future.
timing. When you are familiar with
investments you probably know that you shouldIf you want to outperform with your team,
not try to time the market. Yet does thisyou should stay alert for the fear and greed
mean that you should always go with the flow?around you.© 2005 Hans Bool / Astor
You cannot (always) stop the flow. But youWhiteHans Bool (The Netherlands) is the
could try to make a few changes especiallyfounder of Astor White a consulting company
when you feel that something is wrong.Takededicated to (the human side of) management
the following heading of a recent article:consulting and e-advice. He has many years of
"bankers enter car-insurance market in orderexperience in (project) management,
to provide a global service" (a freeconsulting and business architecture. He
translation of the Spanish heading in thestudied economics and has recently published
business paper 'Expansion'). Why do all of athe book: "How to manage your organizational
sudden a group of bankers enter into thisportfolio - just stick to your rules".



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