| With the expansion and diversion of | | | | Have their local newspapers written about |
| businesses, manufacturers, and even | | | | public opinions about those plants, such as |
| hobbyists into more and more specialized | | | | pollution or high employment? |
| areas of endeavor, there is an increasing | | | | |
| need for information. And newsletters are | | | | |
| the high profit way to cash in on the market | | | | |
| for specialized information. | | | | If you have a topic that requires a certain |
| | | | environment, how do the local towns cater to |
| | | | the enthusiasts, especially during a main |
| | | | event? |
| You can write and produce your own newsletter | | | | |
| from home with a low overhead and potential | | | | |
| for high returns. Many newsletter | | | | |
| subscriptions range from $25 to $100 per | | | | WRITING COPY |
| year, some much higher. Even a thousands | | | | |
| subscribers will bring in huge earnings. | | | | |
| There are no tried and true methods of making | | | | |
| a newsletter successful, but if you | | | | In this publication, you are the authority. |
| investigate the market thoroughly, and are | | | | Use strong, direct statements with an active |
| cautious in your moves, you can make a | | | | voice. Although you are often offering |
| break-even profit turn into a sound income | | | | opinion, the content should be factual. |
| year after year. | | | | |
| | | | |
| | | | |
| | | | Your readers are intelligent, and experts in |
| You don't have to be a famous business | | | | the same field you are writing about. You'll |
| consultant or an insider on the stock market | | | | need to back up statements with research. A |
| to produce a newsletter. There are many that | | | | rule of thumb is that three concurring |
| cater to all types of sports, crafts, health, | | | | sources make fact. |
| housing or money making. | | | | |
| | | | |
| | | | |
| | | | Although you don't need to be a polished |
| The most important aspect of creating a | | | | writer your copy must be easy to read and |
| successful newsletter is the market. You | | | | understand, It should be exciting, filled |
| need to research who will buy the | | | | with lots of bits of information. |
| subscription and how much they are willing | | | | |
| to pay. But there are sound methods of | | | | |
| testing the market so you can be sure to come | | | | |
| out ahead and establish yourself in the | | | | The main thrust of the newsletter is |
| field. | | | | enthusiasm,, Your subscribers are into the |
| | | | subject you are writing about.. Don't be |
| | | | afraid to let them know you love the topic as |
| | | | much as they do.. Go ahead--get excited... |
| If you have a special interest that has a | | | | |
| broad following, you might find that a | | | | |
| newsletter will be readily accepted and | | | | |
| flourish. | | | | If you have chosen a technical subject, |
| | | | you'll need to be an expert in the field. If |
| | | | you are not,have somebody you can call at any |
| | | | time to confirm fact. After all, your |
| What interests or hobbies have you been | | | | newsletter is geared toward the experts.. so |
| involved with that can make a lively income | | | | you have to pull through.. You don't have to |
| for you? If you follow the steps and | | | | do all the writing yourself. You can employ |
| carefully consider your market, there is no | | | | free lancers who collect or write material |
| reason why you can't get into the newsletter | | | | for the newsletter. The financial |
| business too.. And you can MAKE IT WORK. | | | | arrangement is negotiable. But keep in mind |
| | | | that high quality skills and expert |
| | | | knowledge usually cost. |
| | | | |
| WHAT IS A NEWSLETTER? | | | | |
| | | | |
| | | | The success of the newsletter lies with the |
| | | | quality of information you have. Not quality |
| A newsletter is a special timely report on a | | | | of writing-the quality of information.. If a |
| single subject. It is a personalized, | | | | reader can review an entire copy and say, "i |
| concise statement from an expert or person | | | | know that," you're not coming through with |
| thoroughly familiar with a specialized field. | | | | inside information or new trends. |
| | | | |
| | | | |
| | | | |
| Newsletters are maintained solely by | | | | Quality of information is the dozens of |
| subscriptions; there is no advertising. Most | | | | little tidbits of information, expert |
| are printed within low budget means, | | | | advice, and tips for success. That is the |
| typewritten, from two to eight pages. | | | | core of the newsletter, and should be the |
| | | | core of your own interests. That is why you |
| | | | have unique knowledge to offer, and why your |
| | | | newsletter will be successful. |
| The specialized information is newsletters is | | | | |
| current, and usually cannot be found | | | | |
| elsewhere. They are a logical extension to | | | | |
| trade journals and magazines. | | | | What interests you? You are the best judge of |
| | | | lively topics, and are the best critic of |
| | | | the newsletter. If you subscribed to this |
| | | | publication, would this be what you'd expect? |
| Aimed at a select group, they often contain | | | | Are you delivering the full potential of the |
| the inside information in the field, hot | | | | subject matter? |
| tips or news scoops that become old news in | | | | |
| publications of the trade. | | | | |
| | | | |
| | | | Above all, the information practical? Can a |
| | | | person reading the newsletter gain from |
| Newsletters are not distributed by | | | | having acquired that information? Although |
| newsstands, nor are they meant for the mass | | | | you are publishing the newsletter for a |
| market. In fact, the average number of | | | | select group of people, you should direct it |
| potential readers of newsletters in any one | | | | to each individual person. |
| field is relatively small. | | | | |
| | | | |
| | | | |
| | | | The personal approach is the best attitude to |
| Because of their specific information,, | | | | take in both gathering information and in |
| newsletters can command a high subscriptions | | | | writing copy. Since the newsletter is an |
| fee. Business can afford to spend money to | | | | informal publication, the copy should read |
| offer executives top-rate information.. | | | | informally, as though you just heard the hot |
| | | | news and are writing it quickly for your best |
| | | | friend to profit by. |
| | | | |
| There are hundreds of newsletters now being | | | | |
| published and distributed in the United | | | | |
| States. But there is room for hundreds more. | | | | GETTING READY FOR PRINTING |
| Because of the specialized market, there is | | | | |
| often little competition among newsletters, | | | | |
| and THERE IS A RISING TREND TOWARDS | | | | |
| SUBSCRIBING. | | | | The first few newsletters you publish will |
| | | | require a lot of trial and error with copy |
| | | | and layout. You'll need to decide how many |
| | | | spaces to leave between the end of a |
| WHY ARE NEWSLETTERS POPULAR? | | | | paragraph and the beginning of a subhead, |
| | | | how many spaces to indent, and how big the |
| | | | margins will be. |
| | | | |
| With all the print media and visual | | | | |
| communications in this country, you might | | | | |
| think there is a saturated market. And that | | | | Think about what is important to the format. |
| is true when it comes to general interest | | | | Some newsletters use italics or underlined |
| mass market publications. However, the need | | | | words to emphasize the importance. And some |
| for specific information in specialized | | | | of these over-use these methods. Always let |
| fields is constantly increasing. How can I | | | | good taste dictate the layout and style of |
| beat the competition? How does the world | | | | your publication. |
| news affect my industry? Will a union strike | | | | |
| on the other side of the world raise our | | | | |
| prices?? | | | | |
| | | | When a whole line is taken up by a few words, |
| | | | or the last half of a hyphenated word, it is |
| | | | called a widow. These look sloppy in any type |
| The focus of the newsletter is success. | | | | of publication, you may rewrite the paragraph |
| Success in business, success in hobbies, | | | | to extend or shorten that sentence. |
| success in health and happiness. The | | | | |
| information contained in the newsletters | | | | |
| motivates readers to follow the advice. What | | | | |
| are the best investments? Where are the | | | | Be careful about carry-overs to the next |
| trade shows? How can I get an edge on winning | | | | page. It's very awkward to hyphenate at the |
| contests? | | | | bottom of a page, or have only one line at |
| | | | the top of the next, then space for a |
| | | | subhead. As you get more adept at preparing |
| | | | copy, you'll be able to write to fit. And |
| There is an endless need for specific | | | | that looks good. |
| knowledge in every field of endeavor. Since | | | | |
| there is a high standard of competition | | | | |
| within every aspect of our modern life, | | | | |
| people search for ways to be in the know, | | | | The basic standard for a newsletter is |
| and use that information effectively. | | | | clarity. Can you read the type? Are the |
| | | | ideas well presented and easy to under-stand? |
| | | | Do the subhead interest and moti-vate |
| | | | readers? |
| One of the reasons subscription prices can | | | | |
| stay high is because people are paying for | | | | |
| the knowledge and what might be gained by | | | | |
| it. If a two hundred dollar newsletter saves | | | | The final typed copy is exactly what will be |
| a company thousands of dollars in excellent | | | | printed. Since photo offset is the least |
| advice, then it is well worth the price. | | | | expensive way to print multiple copies of |
| | | | typewritten material, the pages must be |
| | | | clean. Any second color should be indicated |
| | | | with an overlay. This is a sheet of tracing |
| WHAT IT TAKES | | | | paper taped to the copy with printers |
| | | | instructions written on it and sections |
| | | | circled that need special attention. For the |
| | | | first year of publication, you won't need to |
| you can start a newsletter by yourself; you | | | | put in any photos-in fact, you may never use |
| don't need a large staff. A desk at home, a | | | | photos.. But give yourself a long enough |
| typewriter and a telephone are all the basic | | | | time to get established before you go to more |
| tools you need to create a newsletter. Even | | | | expensive elements. |
| when you get into computerized labels and | | | | |
| mass mailings, you still will not need a | | | | |
| large space. | | | | |
| | | | PRINTING |
| | | | |
| | | | |
| You don't need to invest a lot of money to | | | | |
| begin a simple newsletter. You may need to | | | | The least expensive, and most practical, way |
| put a little out for advertising for | | | | to print your newsletter is at an instant |
| subscribers or mailings to introduce your | | | | printer's, using photo offset. These small |
| product. And you need to spend some money on | | | | local businesses can print, collate, fold, |
| getting the first newsletter printed. | | | | and stuff envelopes, all for a reasonable |
| | | | fee. |
| | | | |
| | | | |
| But, if your subscription list builds | | | | |
| properly, you'll be able to earn back your | | | | If you want to use two colors in the |
| initial investments quickly-with some left | | | | newsletter. first have your masthead and |
| over. | | | | perhaps border designs printed in huge |
| | | | quantities. All the clack type can later be |
| | | | printed on those two-color pre-printed |
| | | | sheets. |
| WHAT TO WRITE ABOUT | | | | |
| | | | |
| | | | |
| | | | Don't go to the expense of elaborate printing |
| The topic choose has got to be your major | | | | until your subscription volume is high and |
| interest. You'll be living with it day and | | | | you advance into a different format. Almost |
| day out for years, so you need to be devoted | | | | any publication you read, (newspapers, books, |
| to the subject. Usually, it's not hard. You | | | | magazines) are printed on large roll presses |
| probably already have a chosen field of | | | | and require typesetting. |
| endeavor, or have developed a keen interest | | | | |
| in a special hobby or sport. Writing a | | | | |
| newsletter is only one more way to | | | | |
| demonstrate your interest. | | | | Typesetting is expensive, but it certainly |
| | | | gives a professional finish to publications. |
| | | | Consider, however, if you want your |
| | | | newsletter to be slick. It may detract from |
| Read any newsletter you can find. What do | | | | its personal approach, and subscribers may |
| they talk about? How much do they cost? How | | | | drop if it leans towards a magazine. |
| long have they been in business? You might | | | | |
| want to talk to the publishers of a few to | | | | |
| find out how they started and what troubles | | | | |
| they encountered. Consider paying them a | | | | But, if your subscription list is large and |
| consulting fee to help you get on your way. | | | | the newsletter is successful, you can find |
| | | | excellent printers who will handle the whole |
| | | | job of typesetting, layout, printing-all the |
| | | | way to mailing. |
| Take a look at all the trade magazines of the | | | | |
| topic you'd like to work with. Find out if | | | | |
| there are any newsletters already existing in | | | | |
| that field. But don't worry--there is usually | | | | HOW OFTEN TO PUBLISH |
| room for more if you keep to another aspect | | | | |
| of the business or endeavor. | | | | |
| | | | |
| | | | There are a lot of factors to consider when |
| | | | deciding upon a publication schedule. The |
| Keep up with the current trends in health, | | | | main one is how fast can you produce a |
| money, sports, or social events and styles.. | | | | newsletter. |
| What's new with the young people? Or the | | | | |
| elderly? There are many retired people | | | | |
| actively pursuing hundreds of various | | | | |
| interests. How can you tap into that market?? | | | | Work backwards, You want a subscriber to |
| | | | receive the newsletter on a certain date. It |
| | | | needs to be in the mail a few days before |
| | | | that. And before that, it will take the |
| WHO WILL BUY? | | | | printer how many days to deliver the printed |
| | | | materials? How long will it take a typist to |
| | | | finish the copy, and for you to decide on the |
| | | | final layout? |
| The first place to test your newsletter is | | | | |
| with associates and colleagues. And, you | | | | |
| don't need their subscription, just their | | | | |
| input. What do they think about your ideas? | | | | How long will it take you to research and |
| How much would they pay for a newsletter | | | | write material for your newsletter? This may |
| delivered to their office or home on the | | | | be a deciding factor in the size of the |
| subjects that are vital to them? | | | | publication. Perhaps you'd prefer to get a |
| | | | four page newsletter out every other week |
| | | | rather than an eight page newsletter out |
| | | | every month. |
| The target you're aiming at is simply, anyone | | | | |
| who will benefit from the information you | | | | |
| have. Not only are people in a specific | | | | |
| profession hungry for news,, but there are | | | | If your topic is filled with today's news, |
| people in all sorts of related jobs and | | | | then you'll want to get that out to your |
| organizations seeking specialized knowledge. | | | | subscribers as fast as possible. Other |
| Everyone is interested in making or saving | | | | subjects can be done monthly, bimonthly, or |
| money. Although you don't have to focus on | | | | even quarterly.. Be careful with infrequent |
| investments--there are many such newsletters | | | | mailings, however, because the subscribers |
| already--you can point out the benefits of | | | | may just forget about it. And what use is a |
| your inside tips on how to find the easiest, | | | | small newsletter only a few times a year? |
| or the least expensive, or | | | | |
| direct-to-the-source methods of attaining | | | | |
| materials for pursuits or sports. | | | | |
| | | | GETTING SUBSCRIBERS |
| | | | |
| | | | |
| Generally, you have a small audience | | | | |
| target--about thirty to fifty thousand | | | | Think about where the people who would want |
| people. But even a small percentage of that | | | | your newsletter are, and go find them. |
| target will make your newsletter profitable. | | | | |
| | | | |
| | | | |
| | | | Do you have access to mailing lists directly |
| Extremely successful topics are new trends | | | | related to your subject matter? Maybe you |
| where people can't get enough information. | | | | already have a small business selling |
| Manufacturers, advertisers and entrepreneurs | | | | information, or have access to a customer |
| are all searching for the new to exploit. | | | | list of people who buy similar information. |
| Depending on the subject you choose, tap | | | | |
| into those potential subscribers. | | | | |
| | | | |
| | | | You can purchase mailing lists that have |
| | | | every demographic breakdown you can imagine. |
| WHAT TO CALL IT? | | | | What is the profile of your potential |
| | | | subscribers? Think about those people, and |
| | | | write down their attributes. Write down the |
| | | | age group, sex, education level, income, |
| The title at the top of the newsletter is the | | | | where they live, perhaps the type of housing |
| most visual aspect of the publication. It | | | | accommodation. A good list broker can work |
| reflects the content and it reflects you. | | | | out the best lists to give you results. |
| What title is best for your newsletter? If | | | | |
| you are well-known in your field, you can | | | | |
| use your own name. Or, think of a few titles | | | | |
| that indicate the topic, or use a | | | | A sure way to build up a potential subscriber |
| catch-phrase that sums up the endeavor. | | | | mailing list is with a drawing at a trade |
| Two-word titles work well. | | | | show or convention. You can have cards |
| | | | printed up for people to fill in their names |
| | | | and addresses. All attendees would be |
| | | | interested in the subject matter of your |
| You might use an action title if you're going | | | | newsletter. |
| after sports, or a title that includes the | | | | |
| word "money" if that's a main focus of your | | | | |
| subject. | | | | |
| | | | You can take out display ads in the trade |
| | | | magazines that cater to the topic you are |
| | | | pursuing. Include the full details of your |
| Make up a few titles of your own. How do they | | | | newsletter, or use a leader to get inquiries, |
| compare with the titles of other | | | | and send the details later. Especially with |
| newsletters? Which rings true for your | | | | the prices of newsletter, you may want to |
| enterprise? | | | | prepare and send out literature and samples |
| | | | rather than go for a low response. |
| | | | |
| | | | |
| Check at the library to be sure your title is | | | | |
| original and doesn't duplicate other | | | | Prepare a direct mail piece that describes |
| publications currently on the market. The | | | | the benefits and features of your newsletter |
| title is your trademark. | | | | and pushes for subscription.... You can |
| | | | offer a special free booklet to new |
| | | | subscribers, or a discount. You may include |
| | | | a sample copy in the direct mail piece to |
| Although newsletters require very little | | | | show how worthwhile the publication is. |
| graphic design, illustrations, or an art | | | | |
| director on staff, you may want to consult a | | | | |
| professional designer to help you with the | | | | |
| prototype. | | | | Selling newsletters, like any other direct |
| | | | mail or publishing enterprise, takes a lot |
| | | | of testing. You need to test the initial |
| | | | response to the idea of the topic;; and the |
| Since the title of the newsletter is so | | | | response to the first few newsletters |
| important, it would be worthwhile to have it | | | | produced. |
| designed.. You'll only need to pay a | | | | |
| one-time fee, and you can use it forevermore. | | | | |
| | | | |
| | | | Pricing is always a tricky of selling |
| | | | information. How high can you price your |
| The logo can be very simple. If you have a | | | | newsletter an still keep the number of |
| title that doesn't use your name, you might | | | | subscribers to make it profitable? You'll |
| have a company name under or above the title | | | | find through testing that there's a plateau, |
| in small print.. Although most publications | | | | and subscriptions will fall off when the |
| don;t place the address under the title,, | | | | price gets too high. |
| newsletters often do, so potential | | | | |
| subscribers know where to write. | | | | |
| | | | |
| | | | Frequency of publication is also important. |
| | | | Although you may be able to prepare and |
| Another aspect of the title at the top of the | | | | publish a weekly newsletter, your subscribers |
| publication is the date and the issue | | | | may not be able to keep up with the reading, |
| number. These should be considered in the | | | | and prefer a monthly subscription. |
| original design. Since a newsletter has | | | | |
| timely information,, the date of the issue | | | | |
| should be easy to find. | | | | |
| | | | Any good mailing list should be used over and |
| | | | over. If you know you have alist of prime |
| | | | targets for your newsletter, don't stop with |
| The newsletter will be typewritten and photo | | | | one mailing. Follow through with subsequent |
| offset, so an elaborate logo may look out of | | | | offers at certain intervals to catch those |
| place. Start out with one color and keep it | | | | who couldn't decide the first time. |
| as homespun and fresh as the news you'll | | | | |
| publish. Avoid fancy type styles or those | | | | |
| that are hard to read. And don't go overboard | | | | |
| with a clever or cute design. Something | | | | MAILING |
| simple and clear is what you're after. | | | | |
| | | | |
| | | | |
| | | | You can use computer services in your town to |
| STYLE AND FORMAT | | | | have labels printed up, or, if you're only |
| | | | dealing in a small quantity, you can have |
| | | | mailing lists photo copied onto address |
| | | | labels. |
| A low-budget newsletter is usually one | | | | |
| column., typewritten copy, with ample but not | | | | |
| wide margins. Anything with two or more | | | | |
| columns should be typeset, which is an extra | | | | After your first success, and after you've |
| expense you don't need. | | | | paid your initial investment and you've got |
| | | | enough money to expand, make things easy on |
| | | | yourself.. The most sophisticated, and the |
| | | | easiest method of mailing to subscribers is |
| The most economical way of printing the | | | | by computer. |
| newsletter is on one or two 11 x 17 inch | | | | |
| pages, printed on both sides, and folded. | | | | |
| This will give you a small booklet of four | | | | |
| to eight pages, each the standard 8 1/2 x 11 | | | | Nowadays, computers are so commercially |
| inch size. | | | | popular that they are within almost |
| | | | anybody's budget. And a computer that would |
| | | | store and print out names and addresses need |
| | | | not be expensive. If the mail is pre-sorted |
| You might consider having it three-hole | | | | by zip code, you can use a bulk rate for |
| punched. It doesn't cost much to have this | | | | mailing and save money. If your newsletter |
| done at the printers, and it could be an | | | | can meet the specifications, you might even |
| added feature to encourage subscribers to | | | | be able to get a special second class rate |
| save the valuable information. | | | | permit for educational material. Talk with |
| | | | postal workers to find out what you need to |
| | | | do comply with these special rates. |
| | | | |
| Any graphics should be kept simple, but don't | | | | |
| be afraid to use subheads to break up the | | | | |
| copy.. A few words capitalized or in a | | | | BOOKKEEPING |
| larger or darker print help the reader | | | | |
| identify the information, and make it easier | | | | |
| to read. | | | | |
| | | | You can keep complete and accurate accounts |
| | | | of your newsletter business by yourself. |
| | | | It's basically broken down into two areas: |
| Keep enough white space to encourage reading, | | | | how much you spend, and how much you make.. |
| but fill the pages to make the subscriber | | | | If you keep track of all your expenses, |
| feel the newsletter fulfills its promises. | | | | you'll have an easy time of it at tax time. |
| | | | Open up a business checking account at your |
| | | | bank. Get to know the bank manager, if you |
| | | | don't already. Although you can start and |
| WHAT TO INCLUDE | | | | maintain a newsletter within a low budget, be |
| | | | sure to figure your costs and risks before |
| | | | you invest too much money, and be sure of a |
| | | | back up to be able to fulfill all the |
| Consider a copy format that is divided by | | | | subscriptions. |
| types of information. For example, you can | | | | |
| have a section labeled profiles, another on | | | | |
| upcoming events. Perhaps you have a calendar | | | | |
| of shows, conventions, or seminars that | | | | Maintaining your subscription lists is a task |
| would concern readers. | | | | that needs diligence and a head for details. |
| | | | Since each subscriber starts at a different |
| | | | issue, you need to create and continue a |
| | | | method of keeping track of expiring |
| There might be sections on various industry | | | | subscriptions. |
| policies or unwritten rules.. Past events and | | | | |
| history are always good fillers. And don't | | | | |
| forget humor. Although your newsletter is | | | | |
| serious, potent information, no field of | | | | You'll want to write a standard appeal for |
| endeavor is without its lighter side. Don't | | | | renewal to be sent out in plenty of time for |
| lock yourself into a format you can't always | | | | subscribers to renew. And you'll have to |
| fulfill. Rather, have these sections | | | | follow up for those who choose not to renew |
| available for you to use as each issue is | | | | at the end of their present subscriptions. |
| written. | | | | |
| | | | |
| | | | |
| | | | The best advice is to get the best advice. |
| And always include subscription information. | | | | Who can help you set up a subscription |
| Your own newsletter is the best way to sell | | | | system? Maybe somebody local is expert at |
| more. | | | | that. |
| | | | |
| | | | |
| | | | |
| FINDING THE FACTS | | | | Find out who handles subscriptions at a |
| | | | nearby publication, and talk to that person. |
| | | | |
| | | | |
| Your first issues won't lack for information, | | | | |
| because you already have pages of information | | | | WHAT'S LEGAL |
| to publish.. But after that, you'll need | | | | |
| renewable sources of copy. | | | | |
| | | | |
| | | | Although any business in the United States is |
| | | | subject to the Federal Trade Commission's |
| What's new in the industry? Your associates | | | | regulations, a newsletter business is |
| and colleagues are the prime source of | | | | simple. |
| undercurrents in the field you write about.. | | | | |
| Renew and make new contacts, they'll be | | | | |
| invaluable for getting information. | | | | |
| | | | You don't need a license for this business. |
| | | | However, You should consult with your local |
| | | | Sales Tax office for acquiring a resale tax |
| Are there any correspondents you can use in | | | | permit. |
| other parts of the country to give you fact? | | | | |
| Perhaps you can work out a financial | | | | |
| arrangement with an insider for important | | | | |
| information you want to include. | | | | The content of the newsletter must be |
| | | | documented by facts if you get into any |
| | | | dispute.. If you don't border on libel, you |
| | | | should have no problem with any law suits |
| Interviews are important ways to get vital | | | | for the content of your publication. |
| information. If you can't contact the people | | | | However, consult your attorney if there are |
| in the high places, such as presidents or | | | | any problems with copyright, confidentially, |
| directories, their assistants can be just as | | | | or access to news. If you write with |
| valuable, if not more, in acquiring | | | | integrity, independent of any payoffs by |
| information. | | | | companies or individuals, you'll have no |
| | | | trouble with being on the wrong side of the |
| | | | law. |
| | | | |
| New trends are found by talking to the | | | | |
| workers, or the participants.. An employee | | | | |
| might describe the wonders of a new machine; | | | | SUCCESS IS YOURS |
| and athlete may praise some new equipment. | | | | |
| And don't have to travel to see these | | | | |
| people. A good phone voice can unlock many | | | | |
| doors. | | | | Writing and publishing a newsletter is a |
| | | | challenging and exciting way to express |
| | | | yourself. And it will give you prestige and |
| | | | acknowledgement in the community. |
| Don't overlook the obvious-public relations | | | | |
| people have a lot of information to | | | | |
| disperse. Creating a good rapport with a P.R. | | | | |
| person can get you constant timely advice | | | | You can start the business with virtually no |
| and specialized information.. | | | | overhead and a small amount of capital, and |
| | | | you can build up to making profits in the |
| | | | six-figure bracket. |
| | | | |
| Talk to people who have nothing to hide.. | | | | |
| Secretaries often know more details than | | | | |
| their bosses. And they usually aren't told to | | | | A newsletter has a market, and the people who |
| keep project secret. What they know can fill | | | | subscribe to it will pay high prices for the |
| pages of newsletters. | | | | information you have. Tap into the market |
| | | | and reap those profits. |
| | | | |
| | | | |
| Follow up on articles presented in the trade | | | | |
| publications. You might be able to use some | | | | There's no news you can't find out about, and |
| more in-depth aspects of the same topics | | | | there's no industry or type of endeavor in |
| they publish. Can you talk to the people they | | | | this country today that doesn't have a large |
| interview? Perhaps you can critique some | | | | group of enthusiasts. How can you find out |
| controversial subject and get someone to | | | | what they want to know? This is a place to |
| present an opposite opinion. | | | | use your resources and use your background. |
| | | | |
| | | | |
| | | | |
| The newsletter is a personal forum. That | | | | The actual task of researching, writing, and |
| means that you are welcome to give your | | | | having a newsletter published is easy. There |
| personal comments and opinions on anything.. | | | | is no secret or special tricks or skills you |
| | | | need besides a good nose for the best prices. |
| | | | What is important is coming up with an idea |
| | | | for a newsletter that will sell to a select |
| However, they can't be egotistical or narrow | | | | group who has no specialized information |
| minded, or you'll lose subscribers. | | | | presently available in that or in a similar |
| | | | form. |
| | | | |
| | | | |
| Trade shows and conventions are your gold. | | | | |
| Every person who displays or attends the | | | | You've probably got your ideas already. Well, |
| show is interested in the subject.. You | | | | go ahead. Make up a sample newsletter and |
| could virtually interview everyone and get a | | | | pass it around. Get a good response? A small |
| complete overview of the industry. | | | | sampling is only a good indication that the |
| | | | rest will like it too. |
| | | | |
| | | | |
| If you are working with a sports topic,, | | | | |
| meets and events are the place you need to | | | | SUCCESS IS AROUND THE CORNER. |
| be.... Talk to people who arrange them and | | | | |
| the broadcasters-they have a lot of | | | | |
| background knowledge.. You might be able to | | | | |
| feature events regularly in the newsletter. | | | | If you need specialized legal advice or |
| | | | assistances, the services of a pro-fessional |
| | | | person are |
| | | | recommended.--------------------------------- |
| Where are the people who subscribe to the | | | | ------------------------Julia Tang publishes |
| newsletter? What events happen in their | | | | Smart Online Business Tips, a fresh and |
| towns? If you are writing about industry, | | | | informative newsletter dedicated to |
| where are the main manufacturing plants? | | | | supporting peoplelike you! |