| Maybe you have already heard that in some ways | | | | every business has to make profit onimmaterial |
| immaterial valuesare important for business | | | | items, such as image, motivation of employees |
| management. But you might not foundhow to bring | | | | andcustomers faith. |
| them into your management processes or into | | | | One day from these immaterial profits the financial |
| yourreporting packages. However, first of all we | | | | profitarises. That's the theory. Propably you already |
| should be clear,what immaterial values are? Well, this | | | | read about this,but have you found a way to |
| includes the balance sheetinformation about intangible | | | | measure immaterial values of yourbusiness? It's not |
| assets, but is going far behind it. | | | | that difficult, but it needs some thoughts. |
| As we all know, decisions are mostly based on | | | | First of all it is important to make a list of immaterial |
| feelings oremotions, than on logical judgement. A | | | | valueswhich have the most impact on the business |
| feeling is an energy. | | | | development. When thishas been finished, methods |
| Energy is not material, it is immaterial. The overall | | | | to measure and valuate the immaterialvalues have to |
| emotions ormotivation of employees in a business is | | | | be found. |
| a immaterial value, itcould have positive and negative | | | | And at last, the values for all the selected immaterial |
| impact on the businessdevelopment. Does sound | | | | itemshave to be analysed regularly. Setting up such a |
| very esoterical for you? Might be, buttoday we | | | | Reporting Systemfor immaterial values could be a |
| know that our emotions drive a lot of our life. | | | | long lasting task. You might tryto do it with a |
| Not only the feelings of the emplyoees have an | | | | spreadsheet program or with a database, buteither |
| impact on thebusiness development, also the feelings | | | | way will take it's time. Using ready made Standard |
| of potenial customershave it. These customer | | | | Software might be another option, but there are not |
| feelings could be measured as customersatisfaction, | | | | much choices. |
| as how customers see the company or it's | | | | In case you use the Balance Scorecard, you might |
| productsand services and so on. There is more | | | | think having allthe data mentioned above and you |
| energy, which isimmaterial, included in our business life | | | | might think having a goodsolution for analysation. |
| as we are aware of. | | | | The Balance Scorecard has it's advantages, but for a |
| Until today we might know about these energies or | | | | short, fastand regular analysis of immaterial values it |
| have read thatbusinesses have to be more aware of | | | | is far to complexand much to slow. There is just the |
| them. But to find Solutionswhich are able to measure | | | | need to measure, store andanalyse some data. |
| these energies are not very common andhard to find. | | | | About 30 items will be enough to have anoverview |
| Business Management still uses hard figures such | | | | of immaterial values and some material values as well. |
| asratios based on financial values and just forgets | | | | Most of the necessary data are usually already |
| that there hasbeen more than only the numbers | | | | stored in everybusiness. They only need to be |
| from the accounting and the moneyin the pocket. | | | | concentrated into one table andhave to be analysed. |
| If you only look to the accounting figures of a | | | | Are immaterial values important for every business? |
| business, youonly look to this company as if you | | | | Yes. Thisincludes big businesses as well as the |
| were looking at an iceberg. | | | | one-man-business, retailstores, mechanics, freelancer |
| You only see a fraction of the iceberg, only what is | | | | and so on. You may find moreinformation on |
| above thesurface. Everything below the surface is | | | | immaterial values in business management, |
| out of your view. Whilethe iceberg is melting away, it | | | | whensearching for Early-Warning-System, |
| still brings up new parts of itself. But you only see | | | | Early-Recognition-Sytems andsomething similar. You |
| this new parts, when the iceberg ismelting. It's just | | | | are able to find one or the otherimmaterial value |
| the same with the accounting figures as soonas you | | | | included in Management Methods, Ratio Systemsand |
| see them they are gone. That means they are old, | | | | Financial Analysis. But still, most Reports and |
| it's niceto knew them, but they relate to business | | | | Measurement |
| already accomplished. | | | | System are based on financial data. |
| The accounting figures are just like to iceberg when | | | | A Solution which every business, no matter of size, |
| it comesabove the surface while it is melting away. | | | | could use, isthe abenetis ERS |
| Now, wouldn't it begreat to see the whole iceberg, | | | | (Early-Recognition-System). It is called Early- |
| even if a big part is below thesurface? Yes, it would | | | | Recognition-System, because with the used |
| be great. The immaterial values of yourbusiness are | | | | immaterial values everybusiness could be aware of |
| just below surface. If you bring them up, you | | | | tendencies in it's businessdevelopment soon. At the |
| couldsee the whole picture of your business. | | | | moment the abenetis ERS is availableonly as |
| Running a business only focusing on profit could lead | | | | Online-Service, but could soon be delivered as |
| to runninginto a collapse. It might take time, but soon | | | | Intranet- |
| customers andemployees will find out that just the | | | | Version, too. More details are available at our |
| profit counts to a specificcompany. Well, it's correct, | | | | ERS-Subscription Page. |
| no business could survive withoutprofit, but first of all | | | | |