| Maybe you have already heard that in some | | | | andcustomers faith. |
| ways immaterial valuesare important for | | | | |
| business management. But you might not | | | | One day from these immaterial profits the |
| foundhow to bring them into your management | | | | financial profitarises. That's the theory. |
| processes or into yourreporting packages. | | | | Propably you already read about this,but have |
| However, first of all we should be clear,what | | | | you found a way to measure immaterial values |
| immaterial values are? Well, this includes | | | | of yourbusiness? It's not that difficult, but |
| the balance sheetinformation about intangible | | | | it needs some thoughts. |
| assets, but is going far behind it. | | | | |
| | | | First of all it is important to make a list |
| As we all know, decisions are mostly based on | | | | of immaterial valueswhich have the most |
| feelings oremotions, than on logical | | | | impact on the business development. When |
| judgement. A feeling is an energy. | | | | thishas been finished, methods to measure and |
| | | | valuate the immaterialvalues have to be |
| Energy is not material, it is immaterial. The | | | | found. |
| overall emotions ormotivation of employees in | | | | |
| a business is a immaterial value, itcould | | | | And at last, the values for all the selected |
| have positive and negative impact on the | | | | immaterial itemshave to be analysed |
| businessdevelopment. Does sound very | | | | regularly. Setting up such a Reporting |
| esoterical for you? Might be, buttoday we | | | | Systemfor immaterial values could be a long |
| know that our emotions drive a lot of our | | | | lasting task. You might tryto do it with a |
| life. | | | | spreadsheet program or with a database, |
| | | | buteither way will take it's time. Using |
| Not only the feelings of the emplyoees have | | | | ready made Standard |
| an impact on thebusiness development, also | | | | |
| the feelings of potenial customershave it. | | | | Software might be another option, but there |
| These customer feelings could be measured as | | | | are not much choices. |
| customersatisfaction, as how customers see | | | | |
| the company or it's productsand services and | | | | In case you use the Balance Scorecard, you |
| so on. There is more energy, which | | | | might think having allthe data mentioned |
| isimmaterial, included in our business life | | | | above and you might think having a |
| as we are aware of. | | | | goodsolution for analysation. |
| | | | |
| Until today we might know about these | | | | The Balance Scorecard has it's advantages, |
| energies or have read thatbusinesses have to | | | | but for a short, fastand regular analysis of |
| be more aware of them. But to find | | | | immaterial values it is far to complexand |
| Solutionswhich are able to measure these | | | | much to slow. There is just the need to |
| energies are not very common andhard to find. | | | | measure, store andanalyse some data. About 30 |
| Business Management still uses hard figures | | | | items will be enough to have anoverview of |
| such asratios based on financial values and | | | | immaterial values and some material values as |
| just forgets that there hasbeen more than | | | | well. |
| only the numbers from the accounting and the | | | | |
| moneyin the pocket. | | | | Most of the necessary data are usually |
| | | | already stored in everybusiness. They only |
| If you only look to the accounting figures of | | | | need to be concentrated into one table |
| a business, youonly look to this company as | | | | andhave to be analysed. |
| if you were looking at an iceberg. | | | | |
| | | | Are immaterial values important for every |
| You only see a fraction of the iceberg, only | | | | business? Yes. Thisincludes big businesses as |
| what is above thesurface. Everything below | | | | well as the one-man-business, retailstores, |
| the surface is out of your view. Whilethe | | | | mechanics, freelancer and so on. You may find |
| iceberg is melting away, it still brings up | | | | moreinformation on immaterial values in |
| new parts of itself. But you only see this | | | | business management, whensearching for |
| new parts, when the iceberg ismelting. It's | | | | Early-Warning-System, |
| just the same with the accounting figures as | | | | Early-Recognition-Sytems andsomething |
| soonas you see them they are gone. That means | | | | similar. You are able to find one or the |
| they are old, it's niceto knew them, but they | | | | otherimmaterial value included in Management |
| relate to business already accomplished. | | | | Methods, Ratio Systemsand Financial Analysis. |
| | | | But still, most Reports and Measurement |
| The accounting figures are just like to | | | | |
| iceberg when it comesabove the surface while | | | | System are based on financial data. |
| it is melting away. Now, wouldn't it begreat | | | | |
| to see the whole iceberg, even if a big part | | | | A Solution which every business, no matter of |
| is below thesurface? Yes, it would be great. | | | | size, could use, isthe abenetis ERS |
| The immaterial values of yourbusiness are | | | | (Early-Recognition-System). It is called |
| just below surface. If you bring them up, you | | | | Early- |
| couldsee the whole picture of your business. | | | | |
| | | | Recognition-System, because with the used |
| Running a business only focusing on profit | | | | immaterial values everybusiness could be |
| could lead to runninginto a collapse. It | | | | aware of tendencies in it's |
| might take time, but soon customers | | | | businessdevelopment soon. At the moment the |
| andemployees will find out that just the | | | | abenetis ERS is availableonly as |
| profit counts to a specificcompany. Well, | | | | Online-Service, but could soon be delivered |
| it's correct, no business could survive | | | | as Intranet- |
| withoutprofit, but first of all every | | | | |
| business has to make profit onimmaterial | | | | Version, too. More details are available at |
| items, such as image, motivation of employees | | | | our ERS-Subscription Page. |