| Everyone loves a winner! In the business world, the | | | | nobody wants it. There have been countless stories |
| more money you make, the more effective and | | | | told of the follies of individuals who had what they |
| successful you and your business become. This | | | | thought was a brilliant solution to a problem that |
| truism is consistently born out by top business | | | | nobody else appreciated. Great amounts of time and |
| owners who take their ideas to market. But what | | | | energy, as well as investment capital, have gone into |
| are their secrets? Invariably, their success is the | | | | whacky inventions that nobody wanted. Business |
| natural outcome of effective business development | | | | development and risk management are addressed by |
| and risk management. They accomplish this by | | | | focusing on what the customer wants and needs.4. |
| following the four steps outlined below.1. Think About | | | | Develop Your CharacterThis character building is |
| It!All business activity begins with having an idea. | | | | achieved by developing yourself in and around the |
| Successful business people are thinking all the time | | | | steps mentioned above, ie, thinking, doing and |
| about their business and how they can take it to the | | | | knowing. This element of character building in |
| next level of development. In his classic book, "Think | | | | successful people seems to occur as a direct result |
| and Grow Rich," Napoleon Hill starts at this very point | | | | of the activities that they engage in and the |
| when divulging his findings about successful | | | | endeavours that they pursue.The characteristics of |
| businessmen, such as Andrew Carnegie. In fact, his | | | | successful business people include; courage and |
| book title starts with the word "THINK."In business | | | | audacity, persistence, resolve, determination, building |
| however, thinking is never divorced from knowing | | | | relationships with others, thinking team and believing |
| and doing. These three processes of thinking, | | | | that they are not alone in the world, curiosity, always |
| knowing and doing feed on and fold back on each | | | | learning, "street smarts" (seeing the angles), being |
| other in a never-ending cycle of focusing energy and | | | | responsible and being responsive.So, in summary, the |
| productivity.2. Focus on Customer NeedsSuccessful | | | | four steps followed by top business owners and |
| business people take their ideas to the next stage of | | | | leaders to ensure effective business development |
| satisfying a customer need or want. All of their | | | | and risk management are:- They think - this thinking |
| thinking is channeled into supplying a product or | | | | is never divorced from action- They are |
| service that will address a problem that people are | | | | customer-need focused - what does the customer |
| experiencing. Customers will pay money for a product | | | | really need?- They deliver value for money - the |
| if it solves a problem and therefore helps them to | | | | investment made fixes the problem- They build their |
| achieve their goals.In the 1870's gold rush era, the | | | | reputation - happens as a byproduct of being |
| entrepreneurs who often made the most money | | | | constantly involved in the first three |
| were not the gold miners, but the business people | | | | endeavours.Peter McLean is a highly experienced |
| who supplied the shovels and mining equipment. | | | | Coach, Senior Manager, Consultant, Business Owner |
| These enterprising individuals did not rely on building | | | | and Company Director. He successfully coaches top |
| wealth by merely striking it lucky. They thought | | | | Executives in some of Australia's leading multi-national |
| about their opportunities and then applied their | | | | companies. One such Senior Executive recently won |
| knowledge in a manner that ensured that they would | | | | an International Award for Excellence within his |
| become very rich indeed.3. Develop Your Reputation | | | | particular field. In addition, Peter works extensively in |
| by Consistently Delivering Value for MoneySuccessful | | | | the Public, Private, Commercial and Not-for-Profit |
| business people think, apply that knowledge and | | | | sectors, delivering outstanding results for his clients. |
| deliver a product or service that they know | | | | To learn more of how you can benefit from Peter's |
| customers actually want and benefit from. Obviously, | | | | experience, visit the Essential Business Coach web |
| there is no use in having the world's greatest idea if | | | | site! |