| Business Management isn't the most glamorous field | | | | front office to the fairways, golf courses require |
| of study in existence, though it does have its perks. | | | | managerial attention, and there are far less interesting |
| As is commonly well known, a degree in business | | | | places to be offering that attention whose |
| management almost guarantees solid employment | | | | compensation packages and advancement |
| prospects and a livable wage. Still, many see the field | | | | opportunities are no better. |
| as a fast road to mediocrity and general working | | | | Another often overlooked area of the managerial |
| malaise. What many fail to realize is that the field of | | | | realm is marketing management. While the title alone |
| business management can be as enjoyable as any | | | | might sound less than appealing, a quick look at the |
| other and often more so, depending on the | | | | facts reveals otherwise. Marketing managers manage |
| educational route and consequent business chosen. | | | | the activities of creative personnel in order to ensure |
| Several universities offer degree programs in a wide | | | | the best possible results for the company's clientele. |
| range of managerial subsets. While the employment | | | | This in and of itself requires a great deal of creativity |
| opportunities related to these specialty areas of | | | | and the ability to make value determinations on the |
| management may be fewer and farther between, | | | | ideas of others. This represents a far cry from the |
| the payoff for landing a position goes far beyond | | | | figure checking desk jockey that the word "manager" |
| compensation. | | | | brings to mind for most of us. |
| Take golf course management, for example. Few | | | | Without a doubt, education is what you make of it. |
| realize that the administrative responsibilities of even | | | | But choosing an educational path that incorporates |
| the most seasonally limited golf courses at both the | | | | something of interest needn't relegate students to a |
| amateur and professional levels requires a | | | | life of poor earnings associated with more liberal |
| management presence. While there is certainly office | | | | pursuits. Furthermore, choosing a career in |
| time and a fair share of paperwork involved, one | | | | management doesn't have to pigeonhole students |
| could hardly associate this type of career with a | | | | into the daily grind so often equated with the field. |
| typical nine to five corporate environment. From the | | | | |