Management - a Case Study - Pt 3

This is the third article in a series looking atexternal board work; performing other activities that
Management and how you can understand it betterinvolve outsiders
and use it in your business. For the previous4. Monitor - examples include reading periodicals and
previously sections, please contact using the links atreports; maintaining personal contacts
the bottom of the article.5. Disseminator - examples include holding
WHAT ARE THE ROLES OF MANAGEMENT?informational meetings; making phone calls to relay
In today's business world, organisations areinformation
desperate to show potential employees how they6. Spokesperson - examples include holding board
value their staff. Policies have been designed andmeetings; giving information to the media
implemented that support working mothers, working7. Entrepreneur - examples include organising strategy
fathers, personal development, and the growth ofand review sessions to develop new programs
the staff member within their career. In fact, many8. Disturbance Handler - examples include organising
people will assess potential employers according tostrategy and review sessions that involve
the support they provide their staff.disturbances and crises
But, traditional business management models are still9. Resource Allocator - examples include scheduling;
used every day. Quantitative methods are applied torequesting authorisation; performing any activity that
help with decision making on new products, systems,involves budgeting and the programming of
and the like. A certain level of bureaucracy is appliedsubordinates' work
to a business, maintaining a hierarchy, and systems10. Negotiator - examples include participating in union
are always assessed according to output - i.e. is therecontract negotiations
a better way it can be done to maximize profits?The reality is that most managers fulfil aspects of
But, what specific roles have been created forthese ten roles most of the time. Some levels of
managers? If you are a manager, can you see whichmanagement within an organisation will carry out
of these roles applies to you? According to Henrytasks reflective of certain roles more than others (eg
Mintzberg (The Nature of managerial Work, 1973),top level managers making more decisions). But for a
there are ten primary roles within management.business to perform at its best, its managers should
1. Figurehead - examples include greeting visitors,be able to perform the majority of these roles. This
signing legal documentsis even more important if the organisation is a small
2. Leader - examples include virtually all activities thatbusiness, as the resources to employ different
involve subordinatespeople for different roles are not readily available.
3. Liaison - examples include acknowledging mail; doing