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How to Select an Executive Education Program

1. Identify the development needs. Boil itI've not found much in South America or Asia,
down to the top three development needs, orbut many of the top US programs now take
in other words, "what are you trying to getplace in Asia. If you want to network for
from a program?" Typical answers are "learnsome high tech leaders, then go to Silicon
how to be more strategic", "leading change",Valley  (Berkeley,  Stanford).
or some combination of functional knowledge
(finance, sales, and marketing). There may be7. Length of program: Programs range anywhere
is a timeframe that's better or worse thanfrom 2-3 days to 6 weeks. I honestly don't
others (i.e., next 6 months, avoid theknow how someone could afford to go to a 6
summer,  etc...)week program these days, unless they are on a
sabbatical or their company is just trying to
2. Search your favorite executive educationget rid of them for a while. I've found you
providers. Mine are listed on the left on myneed at least a week to have a true immersion
blog. These are programs I've used and haveexperience. Some of those deep "ahas" don't
gotten positive feedback; they are also ratedhappen until the 4th or 5th day. Two weeks
favorably by Business Week and the Financialseems to be perfect, with an opportunity to
Times. I start with The Center for Creativeexplore  and  recharge  on  weekends.
Leadership and Darden for leadership,
Chicago's GSB for sales and marketing,8. Check out the amenities'. All right, I
Wharton and Chicago for finance, Harvard andknow, this is a learning experience and not a
Stanford for strategy, UCLA and CCL forvacation, but top notch food, accommodations,
non-majority  programs,  etc....and surroundings all are part of the total
experience. All of the schools on my list
3. Once you find a couple potential programs,cater to executives - this actually ends up
look for a good fit. Look at the recommendedbeing a driver of participant satisfaction
participant level, participant mix, industryand the school's program rankings. Also see
mix,  and  company  participation.if the room and meals are included in the
program. 9. Factors that should not be a
4. Check out the instructors, read the bios.part of a decision: alumni relationships,
Review the day by day agenda, topics, andtiming coinciding with the NCAA playoffs, and
activities. Again, you're looking for a goodcatchy  program  titles.
fit for the participant and his/her
development needs. Talk to the provider's10. After all of this, narrow it down to 2-3
Exec Ed Director, or someone who can help youprogram, and then select based on best fit,
learn more about the programs. Ask other'stiming,  and  costs.
if  they  have  experience  with the program.
These are often once in a life time
5. Talk to past participants if possible, orexperiences for most leaders. University
someone in charge of leadership/executiveexecutive education programs are a big
development  development.investment, usually in the $7,000 - $40,000
price range. Clear your work and personal
6. Geography can sometimes be a factor.calendars, and immerse yourself in the week.
Looking for a global experience? Than lookThis is a time to be 100% selfish, and focus
for a good mix of global participants, oron nothing but your own development as a
better yet, attend a program outside the U.S.leader. Your company, employees, co-workers,
Insead, IMD, and the London School ofboss, and family will all benefit from the
business are all excellent European choices.new and improved you!



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