How to Select an Executive Education Program

1. Identify the development needs. Boil it down toof business are all excellent European choices. I've not
the top three development needs, or in other words,found much in South America or Asia, but many of
"what are you trying to get from a program?"the top US programs now take place in Asia. If you
Typical answers are "learn how to be morewant to network for some high tech leaders, then
strategic", "leading change", or some combination ofgo to Silicon Valley (Berkeley, Stanford).
functional knowledge (finance, sales, and marketing).7. Length of program: Programs range anywhere
There may be is a timeframe that's better or worsefrom 2-3 days to 6 weeks. I honestly don't know
than others (i.e., next 6 months, avoid the summer,how someone could afford to go to a 6 week
etc...)program these days, unless they are on a sabbatical
2. Search your favorite executive educationor their company is just trying to get rid of them for
providers. Mine are listed on the left on my blog.a while. I've found you need at least a week to have
These are programs I've used and have gottena true immersion experience. Some of those deep
positive feedback; they are also rated favorably by"ahas" don't happen until the 4th or 5th day. Two
Business Week and the Financial Times. I start withweeks seems to be perfect, with an opportunity to
The Center for Creative Leadership and Darden forexplore and recharge on weekends.
leadership, Chicago's GSB for sales and marketing,8. Check out the amenities'. All right, I know, this is a
Wharton and Chicago for finance, Harvard andlearning experience and not a vacation, but top notch
Stanford for strategy, UCLA and CCL forfood, accommodations, and surroundings all are part
non-majority programs, etc....of the total experience. All of the schools on my list
3. Once you find a couple potential programs, look forcater to executives - this actually ends up being a
a good fit. Look at the recommended participantdriver of participant satisfaction and the school's
level, participant mix, industry mix, and companyprogram rankings. Also see if the room and meals are
participation.included in the program. 9. Factors that should not be
4. Check out the instructors, read the bios. Reviewa part of a decision: alumni relationships, timing
the day by day agenda, topics, and activities. Again,coinciding with the NCAA playoffs, and catchy
you're looking for a good fit for the participant andprogram titles.
his/her development needs. Talk to the provider's10. After all of this, narrow it down to 2-3 program,
Exec Ed Director, or someone who can help youand then select based on best fit, timing, and costs.
learn more about the programs. Ask other's if theyThese are often once in a life time experiences for
have experience with the program.most leaders. University executive education
5. Talk to past participants if possible, or someone inprograms are a big investment, usually in the $7,000 -
charge of leadership/executive development$40,000 price range. Clear your work and personal
development.calendars, and immerse yourself in the week. This is
6. Geography can sometimes be a factor. Looking fora time to be 100% selfish, and focus on nothing but
a global experience? Than look for a good mix ofyour own development as a leader. Your company,
global participants, or better yet, attend a programemployees, co-workers, boss, and family will all
outside the U.S. Insead, IMD, and the London Schoolbenefit from the new and improved you!