SCM & Distribution Guide

Supply Chain Management is a decisive element ofthe Supply Chain Management are planning, sourcing,
good overall business management. To ensureproduction, delivering, and accepting returns. Each of
profits, customer satisfaction, repeated sales andthese elements is critical for a business to flourish.
future growth a company needs to have an efficientThe planning stage involves drawing up of strategic
supply chain management for any type of sales.plans for the company. These plans or decisions are
Thus, goodwill building and corporate profitability arevery critical for a company as they allow a company
seriously dependent on it. As a discipline, supply chainto develop a strategy for managing their production
management is gaining regard as more and moreflow process. The process of sourcing which is an
companies are recognizing the significance ofextension of the planning process also plays a
managing the network of facilities and distributionsignificant part in deciding the profits a company is
options that facilitate procurement of raw materials,going to make. It is during this phase that the
transformation of these raw materials into finishedcompany decides from where to procure the raw
products, and the distribution of these finishedmaterials needed for the production. The company
products to the customers.has to select a supplier who gives it best quality raw
A supply chain exists in every company whether it ismaterial at the lowest possible prices, so as to
manufacturing products or offering services.maximize its profits and provide quality finished
However, its complexity varies greatly from businessproducts to the consumers. Managing inventory of
to business. For instance, a company providingthe goods and services a company receives from its
services may have a lesser complex supply chainsuppliers is another very significant task involved in
than that of a company manufacturing products.supply chain management.
Supply chain management is undertaken basically toAfter planning and sourcing a company has to start
fulfill the goals of an organization. These goals can beproduction. This is the most important step in a
both long term as well as short term. This termsupply chain. It includes all the activities and decisions
greatly influences the kind of decisions taken fornecessary for production, testing, packaging and
supply chain management.preparation for delivery. Delivery is the next phase to
Supply Chain Management primarily encompasses theconsider. It is generally referred to as logistics or
processes by which raw materials are acquired andshipping. In this phase a company has to set up a
used to manufacture the end products. It alsoproper delivery mechanism, under which he has to
includes the processes involved in the delivery of thedevelop a network of warehouses, pick carriers to
finished goods, and the ability to process returnedget products to customers and set up an invoicing
goods. Thus, the supply chain management basicallysystem to receive payments. Last but not the least
covers the issues related to planning, sourcing,element of the Supply Chain Management is the
producing, delivering and servicing. Its fundamentalreturns process. Customers are not always satisfied
purpose is to ensure that the products can bewith the products, thus, every company should have
produced and delivered in an efficient and profitablea network for receiving the returned goods and
manner.satisfying its customers.
The five primary elements which together comprise