| Nurture Your Customer Relationships Simply put, | | | | prospects and customers. You benefit by not having |
| customer relationship management is a way of | | | | to follow-up with these customers manually each |
| tracking and nurturing your customer relationships | | | | time. Instead, your auto-responder delivers your |
| throughout the customer's life-cycle, as they move | | | | messages on a timed interval set by you. To your |
| from prospect to customer, to repeat-buyer. Once a | | | | customer, it looks as if you sent out each message |
| customer buys from you, it is much more profitable | | | | yourself. This way, you stay in touch with your |
| to make efforts to keep that customer, than it is to | | | | customer and not let them forget about you. When |
| acquire a new one, because there is now trust | | | | they have a need for one your products or services, |
| between you. If your customer is happy with your | | | | your business will hopefully come to mind first and |
| product, then that customer is much more likely to | | | | they will re-visit your site directly or by clicking a link |
| buy from you again in the future, much more likely | | | | in one of your emails, as a loyal repeat customer. |
| than a new prospect would be. That's why customer | | | | Personalize Your Messages for a Warm Feel! (Mail |
| relationship management is so crucial. | | | | Merge) Most decent auto-responders have |
| Don't badger your customers to death with every | | | | mail-merge capabilities. This is the ability to merge |
| product and affiliate offer you come across, | | | | personal information into your emails, like your |
| especially if the products are unrelated to the | | | | customer's first and/or last name or their email |
| product the customer originally purchased. Email your | | | | address, etc. This personalizes your email messages |
| customers ONLY when you have something good to | | | | even further and gives your customer some "warm |
| give them, some really helpful information, or when | | | | and fuzzies". What's more you set all this up just one |
| you have a really good, high-quality offer that would | | | | time, and any new prospects or customers will get |
| interest that particular customer. For instance, don't | | | | the same message series without you having to lift a |
| email your Internet Marketing customer a "Free Gift | | | | finger. |
| Certificate" to your gift store. | | | | If the sequential auto-responder you're using has |
| Automate Your Customer Relationship Management | | | | mail-merge capabilities, then it will automatically take |
| Well, how do you automate customer relationship | | | | that customers name and incorporate it into the email |
| management in your e-business? You use email, and | | | | series you have set up. Usually the auto-responder |
| a dynamic database. You use auto-responders to | | | | service you're using will have some sort of tokens |
| stay in touch. I'm not talking about your regular | | | | set up for this purpose. Look at the example below. |
| auto-responders that deliver a vacation or "out of | | | | Let's say your customer or prospect's name is Bob. |
| office" messages while you're away, either. I'm talking | | | | Hello, $firstname, - That translates into: Hello, Bob. |
| about sequential auto-responders. | | | | You could also do this with a customers email |
| Use Sequential Auto-Responders In Your e-Business | | | | address too, like "$email". The token would be |
| Sequential auto-responders allow you to pre-format | | | | replaced with the customer's email: Do you see the |
| and load a series of pre-typed messages to your | | | | power of mail-merge? |