Apples to Apples - Business Innovation Or is it All Hype, Great Marketing, Or Branding?

Is Apple Computers the most innovative company inthe hype and pay too much for what they are
the world? Some believe so, but it seems to me allproducing. It is fairly obvious to me that Apple cares
their so-called innovation is merely incremental,about one thing - stock price. And to keep it up,
borrowed, bought, or happens to be first to market.they have to keep introducing new stuff and hype
Now, people could say that Steve Jobs is theirthe crap out of it. I have hype fatigue when it
savior, and point to the iPod, iPhone, iPad, andcomes to Apple, so take a bite out of that!
perhaps the future iCar, and iBigWheel with a GPSThe reality is that Bill Gates at Comdex 1997 had a
system and alternative energy charging device whenwrist watch emailing device, and yet, it was never
you peddle, but are any of these so far ahead ofbrought to market. Touch Screen technologies are
the competition that they really set Apple out abovenot new, nor is the hand motion systems for flipping
the field?pages or moving screens. MIT had that years ago,
Has anyone ever wondered where Apple would beand we even saw in the movie Minority Report, the
without all the "hype" and road show marketinguse of such systems, a guy in Los Angeles invented
propaganda? I realize that many people have takenthat system. Lockheed Martin has a patent to use it
to Apple like some sort of religion, and that's fine andfor air traffic control.
all that; to each his own, never-the-less, what if?Microsoft had shown the world their flat panel, tablet
"What if" Apple didn't market the way they do,like, touch screens for restaurant tables and business
would anyone really believe they are the end all, bepurposes. Apple just packaged it nice and hyped the
all? Everyone says that Apple is the most innovativeever living crap out of it. Good for them, but that
company, and if you do not believe their hypstersdoes not necessarily make them the best innovative
you can ask the company themselves and they willcompany in 2010, it just makes them the best
tell you; "Indeed we are the most innovative"branding and marketing company this year. Just like
Whereas, Apple has many brand-loyalists, I guaranteethe Obama Campaign did the best branding for him
you, I am not one, nor do I wish to be gouged byto get elected president. Please consider all this.