Budgets and Implementations of Business Strategy - Resource Availability

For the sake of simplifying this article, strategy andmust be taken into account in drawing the budget.
planning will be used to mean the same thing. BudgetsPrincipal budget factor that limits an organisation's
and objectives are related and so is theperformance. It is usually sales demand. If an
implementation of business strategy. Theorganisation cannot make and sell, more of its
implementation of a business strategy is consideredproducts because consumers do not accept that
as the final stage in business strategy (beforeprice it restricts the company's demand. Management
monitoring and control). It could be defined as themay, not know the limiting factor, say, machine
translation of strategy into organisational actioncapacity, distribution and selling resources, until a
through organisational structure and design, resourcesbudget, draft has been prepared. This is the starting
planning and the management of strategic change.''point in budget preparation. Once this factor is
Analyzing the definition, it becomes obvious thatdetermined, the rest of the budget is set to be
strategy implementation of a business strategy woulddrawn.
therefore, be how well the various components inSales budget preparation: Usually this is the base or
carrying it out are successfully integrated.primary budget prepared based on sales forecasts
The organisational structure and design aspect of theand from which most of the other budgets emanate
definition has to do with how the human resources inbecause it has been established that the principal
the organization are utilised, mobilised and organisedbudget factor for most organisation.This leads to
to be encountered through the usage of theinitial preparation of budgets for the following: finished
organisation; and design aspect is that mostgood stock, production, resources for production,
employers can leave the firm if they are notoverhead cost, raw materials (stock), raw materials
motivated or given the right position to operate in(purchase)
the organisation in other words underutilised.It is when all the budgets are in complete
The next aspect in the implementation of a businessconsonance and with one another that they are
strategy - resources planning-sets out whatsummarised into the master budget made up of
resources need to be created and which disposed of.budgeted profit and loss account, budgeted Balance
It deals with the identification of resources needed,sheet and cash budget.
how those resources will be deployed and controlledCash budget is one of the most important planning
to create the competences needed to implement thetools that any organisation can use. Its usefulness is
strategies successfully. This resources configuration isfelt when it shows that there are insufficient cash
dependent on protecting unique resources i.e. whereresource to finance planned operations. Cash budget
a strategy depends on the uniqueness of a particularcan show four positions or scenarios giving
resources such as legal means, fitting resourcesmanagement an indication of potential problems that
together (i.e. mix resources to create competence)might arise so that management can avoid such
business process re-engineering (i.e. to create aproblems.
dynamic improvement in performance) and exploitingThe implication of the position is one of the areas
experience by learning and improving continuously towhere the budget interacts with the implementation
improve competence. One of the many problems isof the business strategy. For example when the cash
the conflict arising amongst departments on thebudget shows a position of short-term surplus,
allocation of funds especially where money is involvedmanagement are prompted to either make
in the implementation of the business strategy.short-term investments, pay creditors early to obtain
Management of strategic change is the nextdiscount or increase sales by increasing debtors and
component in the implementation stage. This changestocks, on short term deficit, the appropriate action
involves incremental change that merely builds onto be taken by management include increase
skills, routines and beliefs of the organization so thatcreditors, reduce debtors and arrange overdrafts to
change is efficient, and transformational change,fund the deficit. The other cash position-long term
which requires the organisation to change itssurplus is tackled by making long-term investments,
paradigm over time.expand organically or by acquisitions or diversify
In constructing a strategic management system, theamong others; and long-term deficit could be handled
budgeting process must be linked with the businessby raising long-term finance or disinvestment
strategy. In commencing the budgeting processopportunities.
therefore, budget targets and organizational goals areBudgets and objectives (strategies) are clearly
set up for the next budgeting period by the budgetallocated to those areas and activities in the
directors, whose main task is to produce a masterorganization, which are seen as priorities. If important
budget that combines business units and functionalobjects are to be achieved, and priority strategies
period budgets. From period budgets, the budgetimplemented, resources must be provided.
director constructs the master budget. This is thenHowever, research in inter-organisational settings
adjusted to calculate the forecasted shareholderidentifies resource acquisition (i.e. budget),
value, which in turn acts as a test on the corporatecooperative interaction acquisition and organisational
strategy. This is the point where strategic analysispower acquisition as the difficult part of
can be verified. If the strategic blueprints do notimplementation processes. Thus, inter-organisational
create shareholder value, they are taken throughfights for larger budgets also influence budget
strategy modification cycle. Once the master budgetplanning and affect strategy implementation. For
and therefore, the strategic blue prints are through,example, where resources are limited and finite,
the budget is set to be used and strategy to bestrategic opportunities may be constrained. Since
implemented.budget planning is usually annual, budgets are
Acquiring a sufficient budget is one of the mainfrequently bound to be different from the current
requirements for efficient business strategysituational needs, especially towards the latter part of
implementation. The question is where does budgetthe budget period. Because of this, flexed budgets
and business strategy implementation interact?are designed to allow for changes in the level of
There is evidence of numerous spates of failures ofactivity, which might result from adaptive changes in
business strategies implementations and plans in spitefunctional and competitive strategies.
of reasonable analyses. Someone has said that goodIt must also be noted here that while the role for
planning can greatly reduce the risks in businesstoday's financial managers is quickly moving upstream
failure.in the strategic plane, the challenge becomes even
A plan is a projection of future activity. It is normallygrater in light of the accelerating pace of change. This
translated into budget if quantified. Thus, for areality is rendering obsolete the traditional approaches
forthcoming time period in which the budget relatesto corporate governance, such as 3-5 years static
expressed in money terms. It is defined as a financialannual planning and static budgets. To provide useful
or quantitative statement, prepared prior to afinancial insight, sooner rather than later managers
specified accounting period, containing the plans andneed to think about business strategy as a process
policies to be pursued during that period.of continuous course correcting more like a series of
Generally, budgets are prepared procedurally andreal options than a single projected cash flow
systematically usually followed by most organisationsstatement.
(although the procedures might differ depending onThe implementation of a business strategy could be
the size, type and leadership style of thelikened to a human body without a soul (budget). If
organisations) are as follows:there is no soul in a body, it is deemed dead; in the
Communication of details: Those responsible forsame vein budget is that soul (especially when
preparing the budget must be made aware and keptimplementing a new business strategy) for the
informed of the company's strategic plans (plans orimplementation of a business strategy; thus, the two
objectives) so that the budget is tailored accordingly.are linked and interdependent.
This means that long-term plans of the organisation