| Creativity can be defined as problem identification | | | | status interactions, social loafing and individual shut |
| and idea generation whilst innovation can be defined | | | | downs reduce overall performance.b) Pairs reduce |
| as idea selection, development and commercialisation. | | | | intellectual cross pollination but some of the above |
| There are other useful definitions in this field, for | | | | inhibitors are also reduced. However, pairs are very |
| example, creativity can be defined as consisting of a | | | | successful - many comedy partnerships and creative |
| number of ideas, a number of diverse ideas and a | | | | teams in advertising working pairs.c) Individuals are |
| number of novel ideas. | | | | prone to path dependency, parochialism and |
| There are distinct processes that enhance problem | | | | competency traps. But many well known creations |
| identification and idea generation and, similarly, distinct | | | | have been developed by individuals alone. |
| processes that enhance idea selection, development | | | | So what is the most effective team structure? |
| and commercialisation. Whilst there is no sure fire | | | | These and other topics are covered in depth in the |
| route to commercial success, these processes | | | | MBA dissertation on Managing Creativity & |
| improve the probability that good ideas will be | | | | Innovation, which can be purchased (along with a |
| generated and selected and that investment in | | | | Creativity and Innovation DIY Audit, Good Idea |
| developing and commercialising those ideas will not be | | | | Generator Software and Power Point Presentation) |
| wasted. | | | | from |
| Effective Team Structures | | | | You can also receive a regular, free newsletter by |
| The fact that the sum of ideas produced by | | | | entering your email address at this site. |
| individuals working alone is greater than the number | | | | Kal Bishop, MBA |
| of ideas produced by those individuals working in a | | | | ********************************** |
| group, is an indicator that team and groups structures | | | | You are free to reproduce this article as long as no |
| are important considerations:a) Large teams benefit | | | | changes are made and the author's name and site |
| from intellectual cross-pollination, but factors such as | | | | URL are retained. |
| groupthink, core and peripheral information channels, | | | | |