| Creativity can be defined as problem identification | | | | therefore tangible, useable and measurable.e) |
| and idea generation whilst innovation can be defined | | | | Creative and critical thinking. Producing and then |
| as idea selection, development and commercialisation. | | | | editing.f) Idea valuation. Effective idea selection allows |
| There are other useful definitions in this field, for | | | | resources to be concentrated on development and |
| example, creativity can be defined as consisting of a | | | | commercialisation.g) Network management. Tapping |
| number of ideas, a number of diverse ideas and a | | | | into knowledge, overcoming competency traps, |
| number of novel ideas. | | | | bridging.h) Culture. Creating a fostering environment.i) |
| There are distinct processes that enhance problem | | | | Depth versus breadth. Which is more productive, to |
| identification and idea generation and, similarly, distinct | | | | master the literature of the field or to frame break |
| processes that enhance idea selection, development | | | | into other fields?j) Process. Qualitative research |
| and commercialisation. Whilst there is no sure fire | | | | shows that people who regularly generate lots of |
| route to commercial success, these processes | | | | ideas follow a similar process, whether they know it |
| improve the probability that good ideas will be | | | | or not. |
| generated and selected and that investment in | | | | These and other topics are covered in depth in the |
| developing and commercialising those ideas will not be | | | | MBA dissertation on Managing Creativity & |
| wasted. | | | | Innovation, which can be purchased (along with a |
| Group Creativity | | | | Creativity and Innovation DIY Audit, Good Idea |
| Effective group creativity results from managing a | | | | Generator Software and Power Point Presentation) |
| number of different elements, some of which are:a) | | | | from |
| Group structure. Large and small groups, individual and | | | | You can also receive a regular, free newsletter by |
| pair combinations produce variations of creative | | | | entering your email address at this site. |
| output.b) Motivation. Impacts the idea pool.c) Task | | | | You are free to reproduce this article as long as no |
| structure. Sets start and end points, establishes | | | | changes are made and the author's name and site |
| boundaries. Impacts creative output.d) Tacit | | | | URL are retained. |
| knowledge. Making tacit knowledge explicit and | | | | |