Business Innovation - Improvisation

Creativity can be defined as problem identificationdirectly to idea generation:a) Acceptance - learning to
and idea generation whilst innovation can be definedsay YES as opposed to NO.b) Accepting the
as idea selection, development and commercialisation.unoriginal as valid.c) Accepting that the first idea -
There are other useful definitions in this field, forthat is, without critical evaluation, is usually a good
example, creativity can be defined as consisting of aidea. Not concealing inappropriate ideas.d) Accepting
number of ideas, a number of diverse ideas and athat the innermost self will be revealed.e)
number of novel ideas.Understanding the difference between real self and
There are distinct processes that enhance problemthat self which is presented to the world. Through
identification and idea generation and, similarly, distinctmasks, role play and trance.
processes that enhance idea selection, developmentThese and other topics are covered in depth in the
and commercialisation. Whilst there is no sure fireMBA dissertation on Managing Creativity &
route to commercial success, these processesInnovation, which can be purchased (along with a
improve the probability that good ideas will beCreativity and Innovation DIY Audit, Good Idea
generated and selected and that investment inGenerator Software and Power Point Presentation)
developing and commercialising those ideas will not befrom
wasted.You can also receive a regular, free newsletter by
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One of the most valuable fields of experience andYou are free to reproduce this article as long as no
one that creativity and innovation leaders shouldchanges are made and the author's name and site
engage in - especially business leaders - isURL are retained.
improvisation. Many of the skills of improvisation apply