| Creativity can be defined as problem identification | | | | recognised that the individual is capable of producing |
| and idea generation whilst innovation can be defined | | | | without his or her value based on having to |
| as idea selection, development and commercialisation. | | | | produce.b) Psychological freedom. Where the |
| There are other useful definitions in this field, for | | | | individual is free to express without that expression |
| example, creativity can be defined as consisting of a | | | | being evaluated.c) Empathy. Where an individual is |
| number of ideas, a number of diverse ideas and a | | | | understood from their point of view and |
| number of novel ideas. | | | | perception.d) Where ideas are accepted and |
| There are distinct processes that enhance problem | | | | advanced. That the recognition of the output of the |
| identification and idea generation and, similarly, distinct | | | | individual is the reward.e) Where leaders have an |
| processes that enhance idea selection, development | | | | understanding of the psychology of expression and |
| and commercialisation. Whilst there is no sure fire | | | | counter blocks. |
| route to commercial success, these processes | | | | These and other topics are covered in depth in the |
| improve the probability that good ideas will be | | | | MBA dissertation on Managing Creativity & |
| generated and selected and that investment in | | | | Innovation, which can be purchased (along with a |
| developing and commercialising those ideas will not be | | | | Creativity and Innovation DIY Audit, Good Idea |
| wasted. | | | | Generator Software and Power Point Presentation) |
| Organizational Culture | | | | from |
| As idea generation is a cognitive activity, it follows | | | | You can also receive a regular, free newsletter by |
| that certain environments will inhibit that activity (and | | | | entering your email address at this site. |
| expression of) whilst others will foster it. | | | | You are free to reproduce this article as long as no |
| Optimum creativity and innovation occurs in a culture | | | | changes are made and the author's name and site |
| that includes:a) Psychological safety. Where the | | | | URL are retained. |
| individual has unconditioned worth. Where it is | | | | |