| Creativity can be defined as problem identification | | | | effects. |
| and idea generation whilst innovation can be defined | | | | Write down a number of ideas that tell me of the |
| as idea selection, development and commercialisation. | | | | political effects that influence your business or |
| There are other useful definitions in this field, for | | | | endeavour. |
| example, creativity can be defined as consisting of a | | | | Now write down a number of ideas that tell me of |
| number of ideas, a number of diverse ideas and a | | | | the economic effects that influence your business or |
| number of novel ideas. | | | | endeavour. |
| There are distinct processes that enhance problem | | | | Now write down a number of ideas that tell me of |
| identification and idea generation and, similarly, distinct | | | | the social effects that influence your business or |
| processes that enhance idea selection, development | | | | endeavour. |
| and commercialisation. Whilst there is no sure fire | | | | Now write down a number of ideas that tell me of |
| route to commercial success, these processes | | | | the technological effects that influence your business |
| improve the probability that good ideas will be | | | | or endeavour. |
| generated and selected and that investment in | | | | Now count the number of ideas you have produced. |
| developing and commercialising those ideas will not be | | | | It is likely exercise 2 will have produced about four |
| wasted.the Value of Frameworks | | | | times the number of ideas of Exercise 1. |
| One of the most valuable tools for maximising idea | | | | These and other topics are covered in depth in the |
| generation is the use of frameworks. Frameworks | | | | MBA dissertation on Managing Creativity & |
| break a large task into smaller more manageable | | | | Innovation, which can be purchased (along with a |
| pieces but also include the sum of knowledge of | | | | Creativity and Innovation DIY Audit, Good Idea |
| previous research. | | | | Generator Software and Power Point Presentation) |
| Exercise 1: For example, without reading further, | | | | from |
| write down a number of ideas that tell me about | | | | You can also receive a regular, free newsletter by |
| your business or endeavour. | | | | entering your email address at this site. |
| Now count the number of ideas you have produced. | | | | You are free to reproduce this article as long as no |
| Exercise 2: Now we will use the very basic and | | | | changes are made and the author's name and site |
| standard PEST framework for analysing macro | | | | URL are retained. |