| Creativity can be defined as problem identification | | | | In a study in the British Journal of Psychology, |
| and idea generation whilst innovation can be defined | | | | businessmen scored low on creativity when they |
| as idea selection, development and commercialisation. | | | | were asked to be themselves, but scored much |
| There are other useful definitions in this field, for | | | | higher when asked to pretend they were |
| example, creativity can be defined as consisting of a | | | | happy-go-lucky hippies. |
| number of ideas, a number of diverse ideas and a | | | | Masks remove the evaluation apprehension that is |
| number of novel ideas. | | | | associated with block. Wearing masks allows |
| There are distinct processes that enhance problem | | | | individuals to generate otherwise unoriginal or |
| identification and idea generation and, similarly, distinct | | | | unintelligent ideas because "it is not them" that is |
| processes that enhance idea selection, development | | | | doing it. |
| and commercialisation. Whilst there is no sure fire | | | | Role play - pretending how a mentor, sailor, guru or |
| route to commercial success, these processes | | | | other would answer a question - allows the individual |
| improve the probability that good ideas will be | | | | to tap into a rich source of subconscious tacit |
| generated and selected and that investment in | | | | knowledge. |
| developing and commercialising those ideas will not be | | | | These and other topics are covered in depth in the |
| wasted.the value of Role Play | | | | MBA dissertation on Managing Creativity & |
| One of the useful concepts in Creativity Management | | | | Innovation, which can be purchased (along with a |
| is the use of role play. The basis of this is an | | | | Creativity and Innovation DIY Audit, Good Idea |
| awareness of archetypes - stereotypical characters | | | | Generator Software and Power Point Presentation) |
| such as Mentor, Goddess, Hippy and the Guru etc. | | | | from |
| Jung argues that archetypes are universal and come | | | | You can also receive a regular, free newsletter by |
| through most strongly in our dreams. Mask and | | | | entering your email address at this site. |
| Trance studies show that when we put on a mask, | | | | You are free to reproduce this article as long as no |
| we take on the characteristics of what we perceive | | | | changes are made and the author's name and site |
| that mask (or associated individual) to represent. | | | | URL are retained. |