| Whenever a crisis surfaces in your business, you may | | | | you committed the fault. |
| feel like you are trapped. But the best thing to do is | | | | Not all business crises draw the attention of the |
| to be transparent since it will save the credibility of | | | | media but you may get pressure from within the |
| your company. It goes without saying, during times | | | | company. The same principles should be applied, call in |
| of crisis the more you speak out candidly, the more | | | | all the staff and openly bring to the light the position. |
| trust to gain within the organization, from customers | | | | Define the problem as it is and state how you intent |
| and suppliers. | | | | to address it, better still, involve your employees in |
| As a business person realize that you will be | | | | finding ways of solving the crisis. |
| portrayed badly by the public and media. Even if the | | | | Being frank is a fundamental quality or attribute of a |
| media coverage before the crisis was positive, all this | | | | good leader. In all aspects of life, we all have places |
| will be forgotten in a minute. The negativity that will | | | | where we take the leadership position hence it is |
| be presented will be so bad you may think they are | | | | advisable to always be truthful. As a business owner |
| taking of another organization all together. The best | | | | of a big or small business, do not forget that you are |
| approach is; be the first to show up and explain the | | | | in charge of making sure your business runs |
| current position. Failure to do this it will be assumed | | | | smoothly. Tough times call for tough decisions. |