Business Process Vs Project Management Process

All attendees of "Project Management... by theProject Manager and a Project Customer (maybe the
Numbers" know that every project is a project withinProject Customer has to be the CEO!).
another project(!). In other words, every project weBefore agreement can happen, the Ideation Stage
manage is a part of another bigger project. So, whatProject Manager has to be convinced his/her part of
is the difference between a business process and athe WiWi Project can be accomplished within the
project management process?time, cost and objective constraints given. In order
Let's begin the answer with an example...to determine the true TCO vs. the goal TCO, each
The CEO of the organization believes the project ismember of the Ideation Project Team must view
to bring a new product to market. Let us call thetheir tasks as projects with themselves as the Task
product the Wireless Internet Waffle Iron (WiWi).Project Manager and the Ideation Stage Project
The CEO knows he/she has a process to get theManager as their Project Customer. Each person then
WiWi though his company. This includes identifyingfollows the same project management process to
the best possible WiWi and all the way to sustaininggain agreement that their tasks can be accomplished
the WiWi when it is sold to the consumer.to the individual time cost and objective constraints
The company has a published plan based on stagesgiven.
for this process (for example; Stage 1 - Ideation,When the entire team agrees all tasks can be done
Stage 2 - Assessment, Stage 3 - Feasibility, Stage 4based on individual concept/feasibility studies,
- Development, Stage 5 - Commercialization, Stage 6agreement can be reached or negotiated between
- Sustainment), in order to get the WiWi from onethe Ideation Stage Project Manager and the WiWi
stage to another.Project Manager.
Most often, the process progresses by passing theWahoo - Phase 1 done!
responsibility of the project from one group to thePhase Two - Organization/Schedule
next along the way of each stage. It does makeThe Ideation Stage Project Manager now has
sense that Engineering manages the conceptual workagreement at a high level to TCO of the Ideation
and Marketing manages the marketing.Stage, so it is time now to do detailed planning and
Because of this process, the CEO passes the projectscheduling of the Ideation Stage Project of the WiWi
to his direct reports with confidence that the projectProject.
can now be managed on time, on budget and thatAfter reconfirming tasks and team members
the Wireless Internet Waffle Iron will be exactly asschedules, a critical path analysis is completed by the
envisioned.Ideation Phase Project Manager (including detailed
Working with my clients, I have identified thiscosts) and run by the Ideation Phase Project
scenario hundreds times over the years and it is easyCustomer for another agreement and:
to recognize this as a "business process" as this isPhase Three - Execution
how the business (company) views the work as aDouble Wahoo - It's time to actually do all the
project.Ideation Stage tasks.
Now, back to our scenario...The Ideation Stage Project Manager manages the
The WiWi project is running behind schedule becausecritical path tasks, people and budget, and in turn
the assessment stage took longer than planned anddelivers the Ideation Stage Project to the Project
the project is running over budget because theCustomer.
feasibility stage was not properly analyzed up front.The Ideation Stage is almost complete (not quite, but
Now you (the next project manager in line) havealmost) because:
been assigned the development stage and arePhase Four - Review/Audit
expected to bring the project back on time andNow it is time to review the project management
schedule as well as manage all the work theduring the Ideation Stage Project. Did we do enough
development stage requires.concept/feasibility? Did the team members
All this time the CEO continues to have confidence infollow-through on their promises? How can we
his people and processes that the WiWi project willimprove the project management process? Etc.
be on time, cost and objectives. You are backed inYour part of the WiWi Project, the Ideation Stage
the corner with this (can't let the CEO down) andProject, has been successfully managed by using a
have to cut corners as they did during the feasibilityproject management process. I think a party is now
stage.in order, don't you?
After some major frustration, a few all-nighters andSo, back to our original question: What is the
some creative reporting, you breathe a sigh of reliefDifference between a Business Process and a
and can pass the project with all of its problems toProject Management Process?
the next group in the process line. Unfortunately, theThe answer: The difference is that the business
WiWi is still over budget and running even later.process sees the product as the project, not the
What we have described above is a classic businessstages or even the tasks as individual projects.
process that is mistaken for a project managementWe as everyday project managers are responsible
process. The difference is that the business processfor the successful completion of the time, cost and
sees the product as the project, not the stages orobjectives of our piece of the Wireless Internet
even the tasks as individual projects.Waffle Iron Project, not the whole thing.
Business processes are absolutely necessary forIf you are the CEO (or the CEO's designated
management to plan and work from, but if we viewauthority) and want the WiWi on time, on cost and
each stage and task as a project, and the leader ofon objectives, then consider each stage within the
each stage and the doer of each task as a projectbusiness process a project and allow the project
manager, then we will have an accountability chainmanagement process to work.
within the project. This is what we call the "Chain ofBut for now, back to us, the Project Managers.
Agreement" in "Project Management... by theWhen you get your assignment, whether it is a stage
Numbers".or a task, ask who your Project Customer is and
Back to our scenario... but this time as a Projectstick to the four project management phases of
Management Process. The Four Phases of a Projectyour specific work.
Management Process...Phase One - Concept/Feasibility (What is it?)
Phase One - Concept/FeasibilityPhase Two - Organization/Schedule (How to do it?)
The WiWi has been dropped into the businessPhase Three - Execution (Doing it!)
process by the CEO. The person that is leading thePhase Four - Review/Audit. (How did we do?)
Ideation Stage must consider this stage a projectNow THAT'S a project management process!
within itself, and themselves as the Project Manager.Next month - We will begin breaking down the Four
Ideation is a part of the WiWi project, but has itsPhases in detail, beginning at the beginning with Phase
own separate time, cost and objectives. These mustOne - Concept/Feasibility. See you then. Any
be defined and agreed to by the Ideation Phasequestions?