| This is a commonly asked question in which market | | | | want to do very well. Make sure you are taking your |
| to be in by many people who plan to do "niche | | | | respective piece of the market share in each area |
| marketing" and plan to dominate certain market | | | | and a little more if you can. The profits of controlling |
| segments to win. The trick of the game is not to get | | | | the industry will help you win the business strategy |
| hung up on focusing on one market, as that limits | | | | game. |
| you. | | | | While being in every market is a goal of a successful |
| In the real world, Pepsi and Coke fight for dominance | | | | multinational company. This is also linked to having |
| in the soft drink industry. Pepsi focused upon North | | | | production facilities in that market to support it. As a |
| America and therefore has the huge advantage in | | | | company wants to be in every market, it will be |
| this part of the world. Coke's strategy is different, | | | | important to choose a factory that supports it. |
| they went into several countries and tried to carve | | | | Having a European plant is a strategic move that is |
| out a market share everywhere. It is because of this | | | | not often chosen by companies because it is not |
| Coke is the greater corporation internationally while | | | | realistic to have the European plant produce shoes |
| Pepsi is the greater corporation domestically. In terms | | | | for many of the regions. But having a European plant |
| of risk and just overall greater success, it is because | | | | does serve immense uses when it builds shoes for |
| of Coke's greater global coverage over Pepsi that | | | | the European market. The slogan for international |
| makes it a less risky and more profitable company. | | | | business is "think global, act local", and in winning the |
| So to bring it back to BSG terms, you need to | | | | business strategy game, that becomes true when a |
| compete in every single market competitively if you | | | | company builds specific factories for specific markets. |