| By the China Leather Association, the | | | | is to achieve the "fabric of leather, leather |
| contractor should be large leather museum's "2009 | | | | fashion-oriented." So that the point of leather to the |
| China Summit Forum on leather," a perfect ending in | | | | fashion fabric is first necessary to solve the problem, |
| Tianjin. This event is not only built a business | | | | BABY wear the same soft as silk, leather; old to |
| communication platform for leather and more leather | | | | wear a very comfortable leather; woman seeks |
| in China's future development and the trend to open | | | | unconventional novelty to wear the leather; men |
| up a train of thought. Renowned designer martial | | | | continued to wear as the role of life Replacement |
| Wei, a famous fashion producer Wang Xiaolin, | | | | style leather. To achieve all this, indeed start from |
| chairman of Tianjin, large investment groups should | | | | the fabric. Therefore, to solve the problem of fashion |
| be ze from, Wei Shaoxiong Wing accounting firms, | | | | leather, leather fabric of a certain is the prerequisite. |
| China National Garment Association, the | | | | Second: I think the leather's future must understand |
| Secretary-General Wang Zhuo five experts from | | | | the market demand, and to whom you do wear and |
| different angles the development of China put | | | | need to know who needs what to wear is actually a |
| forward their own leather views and expectations. | | | | person's psychological needs, you really know your |
| Experts Hot proposed future development of China's | | | | people locked psychological needs? This can not be |
| leather and Trend | | | | done, produced by the leather will become exhibits. |
| Well-known designer martial-wei: | | | | Third: Our Leather business and brand leadership to |
| Domestic leather enterprises should be more | | | | have a sense of responsibility, including industry, to |
| self-confidence accurately positioned itself as the | | | | society, the public sense of responsibility. Having said |
| formation of brand style. | | | | that I thought should be large, from the previous |
| Turning to the future of leather clothing, leather, I | | | | financial crisis and winter clothing industry today, |
| would like to start with the past, present and future | | | | which should really assume this responsibility, |
| talk in three parts, would like to use three different | | | | enormous energy and financial resources, first |
| historical periods of symbols, respectively, summed | | | | opened the Chinese enterprises and the teacher |
| up three times in different stages of development. | | | | were hand precedent; take the lead put forward the |
| First of all, the late 80s to early 90s leather at that | | | | "fabric of leather, leather fashion-oriented" concept; |
| time there is only competition between the brand | | | | take the lead on behalf of China Leather Industry for |
| and the brand, there is no link in fashion design | | | | five consecutive years at the China International |
| competition in that period, such as Julius Caesar, | | | | Fashion Week to publish trends; the first to pull out |
| snow leopard, to be big brands such as has not been | | | | China's first "clothing King"; the lead in establishing the |
| any market shock. Now, many of our leather | | | | world's first a leather museum; pioneered the design |
| business became non-self-confidence, the original | | | | of China's first leather contest, let the Chinese know |
| vertical leather brand competition is competition, that | | | | someone Leather industry leader in the development, |
| is leather intra-brand competition, and now faces | | | | let the Chinese people have learned Leather fashion |
| horizontal leather brand competition, that is a lot of | | | | trends, understand the need to design Leather, Dress |
| fashion enterprises have been a fur coat, expanded | | | | with international practice. Leather brand if each one |
| the scope for competition . Therefore, many | | | | to make a little bit, the whole industry will be a major |
| companies are thinking about leather is not cut off | | | | step forward. Therefore, the future development |
| part of the fur should be to increase the proportion | | | | needs of the brand leather and leadership have a |
| of fashion. But I am still very confident about the | | | | strong sense of responsibility. |
| future of leather, as anywhere in the world is now a | | | | China National Garment Association, the |
| clothing business, will have their own leather brands, | | | | Secretary-General Wang Zhuo |
| so we need to do is especially leather company | | | | Uniqueness, originality is the brand's life |
| persist. | | | | In fact, our range of clothing and the world's top |
| The future development of leather, I would like to | | | | brands compared to 1:00 in the working and so on |
| use a symbol to replace, that is, "+", where "+" the | | | | are not bad, the gap was reflected in the operation |
| cross on behalf of corporate brand development | | | | and the media, the difference is the overall design of |
| needs of diverse, vertical specialization on behalf of | | | | the packaging. I've been engaged in the apparel |
| leather brands, depth of research. Of particular | | | | industry for 22 years, clothing is not like other |
| importance is the depth of research, need to have | | | | high-tech industries, ever-changing value, clothing |
| your business stand up and announced to the world, | | | | brands and designers need to dig behind the story. |
| we are top of the leather, our current level of | | | | In addition, the context of fashion Leather goods |
| business professionalism is not enough, need to make | | | | organization and marketing innovation is a big problem. |
| great efforts in this regard. In diversification, but also | | | | Should always have been referred to the "Leather |
| a need to expand their business scope, try to | | | | fashion-oriented, leather fabric," which is now the |
| industries such as OEM, for Leather business if they | | | | industry has also repeatedly put forward this |
| can find their places, to develop their own fashion | | | | proposition, I think it's true meaning is in the business |
| brand, they can find their own brand of genes, blood | | | | management process, in the product development |
| type, form a multi - industry, brand style, so as to | | | | process, in marketing mode the need to truly |
| promote its own Leather sales, the only way to | | | | integrate these two perspectives to their own blood |
| brand their own unique genes will continue. | | | | and bone marrow, rather than just doing a leather |
| To sum up speaking, I think that leather is not the | | | | processing enterprises, production enterprises. Such |
| most valuable elements of a business, only the brand | | | | as "leather fabric" of this theme is not all designers |
| is its most valuable element. Consumers are now on | | | | can bring thousands of kinds of leather as a fabric in |
| our garment enterprises raised a new challenge, | | | | a choice, it is very important. |
| which requires us to analyze the common people, to | | | | Regardless of the future retail-based brands, brand, |
| guide the market, creating fashion, not blindly follow | | | | or processing, must form their own brand, the same |
| the consumer awareness, but should be conscious | | | | time, many brands of turbulence, they must find their |
| enterprises to create fashion, leading the trend of . | | | | own originality and uniqueness, so that it can survive. |
| Trends in Europe and published, by several major | | | | Tianjin to be big investment from the chairman |
| companies issued a joint professional bodies to face | | | | should be ze |
| the world fashion trends, and then spread by | | | | Leather business sales channels, the most important. |
| magazines and other media to promote the | | | | Three pathways: can not give up shopping malls |
| development of the industry network. | | | | sales, to open large stores to take a strong |
| Wing accounting firm Wei Shaoxiong | | | | marketing, network marketing is imperative. |
| China has a lot of leather business | | | | With regard to leather I have a lot of memories, the |
| Industry with listing requirements, how to use their | | | | channel for the sale of leather is very important, and |
| own conditions for the operation of businesses | | | | leather should return to its rightful place up. Leather is |
| throughout the capital to learn the primary problem. | | | | very easy to do in the past the past, we are all in |
| A number of large enterprises in the Mainland's | | | | the rush to buy Leather, so "should be big" 10 years |
| development speed is very fast, we have helped | | | | in the country, more than 100 cities of the shop, |
| many businesses operate and the capital market, on | | | | self-employed only one city, others are agents, but |
| the Leather industry is concerned, there are still | | | | doing it is very easy to I bought clothes and then sell |
| many favorable conditions for capital market exist. | | | | someone else can be, when the high status of |
| Because these enterprises in terms of production | | | | leather, leather is a status symbol. Later, a number of |
| processes or the acquisition of operating income, are | | | | factors such as the business changes, leather sales |
| equipped with listing requirements. Their media, | | | | have also changed, especially from the shopping malls |
| consumers and other social resources are abundant, | | | | gradually began to have a location and grade of the |
| as well as those for capital market operations are | | | | minutes after, shopping centers should have a clear |
| very favorable terms. We, as professional financial | | | | positioning, in the end what kind of brands can be |
| institutions, these enterprises can accurately find their | | | | suitable for shopping malls positioning, the right to |
| own position, and through in-depth business daily | | | | stay, not appropriate to eliminate, because leather is |
| operations for the enterprise to rationalizing activities, | | | | a lot of sales channels, there is no need to store |
| such as network marketing business model to launch | | | | sales, so sales of leather at that time had already |
| and extension included in the realization, including | | | | started to decline situation. |
| Leather host of enterprises, while their own goals | | | | The future of leather will have three channels, the |
| and achieve a win-win results. Listed companies are | | | | first one is to not give up the store sales, in fact, is a |
| now many large enterprises have become an | | | | very good platform to store, if we can accurately |
| important means of capital operation, through the | | | | locate a good store target consumer groups, it will |
| conversation, I think China has got a lot of | | | | usher in a good market. Then the focus to do is two |
| companies have listed on the ability of Leather, as | | | | things, first, the leather shop in the next big model, a |
| long as they can strengthen their own management, | | | | strong marketing. My future would like to open the |
| at the same time, further enhance the quality of their | | | | store at least 3,000 square meters, we have to use |
| products, etc. element, and familiar with the modus | | | | their own leather pattern displayed to others, |
| operandi of the capital, you can, as foreign, such as | | | | because the department store will be subject to a |
| LV, and many other brands, like the operation to | | | | number of factors, so the big stores through its own |
| achieve the capital market, given a greater | | | | can achieve their own aspirations. Second, we now |
| acceptance of market opportunities and challenges. | | | | do is Internet sales, no one company can not leave |
| Well-known fashion producer Wang Xiaolin | | | | such a market, today 80, 90 after they began to |
| Leather fashion of the premise is to address the | | | | choose to shop online, as the leather business, and |
| fabric of leather to understand the market demand, | | | | how to expand such a big market that we be faced |
| there is a sense of responsibility to society is the | | | | with a problem. Whether we are doing today, |
| enterprise of important issues. | | | | network or store model, the core is the brand, |
| Because for many years in television work, think of | | | | because consumers spending in the network, but also |
| this topic, my mind is the screen. Future, the leather | | | | recognition of your brand before going to |
| can occur in Paris, T-shaped stage, appear in the Milan | | | | consumption. |
| opera house, the streets Tiaojie Wu boy appeared in | | | | Finally, I used to be a big corporate culture set by |
| the United States who can also appear in the Beijing | | | | leaders to summarize the direction of future |
| teahouse Lane; Therefore, the future of leather | | | | development of leather industry, that is, "a hundred |
| styles can be very romantic, very artistic, is very | | | | years to be big", "good faith should be big," |
| cool, but also can be very elegance. Such a | | | | "innovation should be big" and "passion to be great." |
| description, I am trying to say is no one I do not | | | | "A hundred years should go a long": make the brand |
| know the future of leather, ubiquitous, nobody do | | | | on this road is very long and very hard, there is no |
| not wear, while it almost did not fashion a clear | | | | escape route, only straight ahead. "Good faith should |
| boundary, and even the future of leather is called | | | | be big": At present, the field in many areas of China's |
| fashion, or because of material handling and mashup, | | | | leather need to be further enhanced if we can put |
| the ever-changing style, from the fundamentally | | | | some of the details of doing a more solid, more |
| blurring the boundaries of leather and fashion, then, | | | | honest and maybe we will do better. "Innovation |
| because of leather into a real fashion for each one of | | | | should be big": Today, the convening of such a |
| us an integral part of the dress; due to the | | | | forum, is to see the future of leather, in fact, lies the |
| characteristics of leather to become a part of our | | | | future of innovation in leather, innovative market |
| way of life; As the quality of leather to become a | | | | niche, and now is the leather does not do well |
| part of our quality of life. Leather to achieve such a | | | | because we did not give leather vitality, so that it |
| vision of the future, I think there are three very | | | | continues to innovate in the future we want to |
| important. | | | | progress in this ongoing efforts. |
| First: Philosophy is very important innovation in leather | | | | |