| "It is easier to keep an existing customer rather than | | | | expense. |
| trying to find a new one". | | | | For example, you may have an existing client using |
| Companies know their bottom line is directly | | | | one of your software tools for a significant period of |
| impacted by repeat business and without it, the | | | | time. Over time, their usage of the tool increases and |
| business can struggle. Customer Relationship | | | | history of various support calls come in that has been |
| Management Marketing can generate new | | | | resolved by another application or service your |
| opportunities, repeat business and most of all, | | | | company offers. |
| additional revenue. | | | | This is a perfect opportunity to call on the existing |
| Whether large or small, each and every business is | | | | client to present the new offering. The current |
| dependent upon their customer relationship strategy. | | | | relationship is leveraged for a new sales lead that |
| All companies should be driven by their customer | | | | could very well benefit the client as well as the |
| wants and needs, otherwise they can struggle and | | | | company m a true win/win situation. |
| eventually fail. Aligning client needs with company | | | | In summary, your current customer base is a hotbed |
| products and services is critical in client retention and | | | | of potential sales of other products and services you |
| company growth. | | | | offer. You already know the client and their wants |
| CRM systems help track every aspect of a customer | | | | and needs, so you are ahead of the curve when it |
| through sales and into ongoing support. Many | | | | comes to building rapport and presenting your |
| companies fail to utilize their own client base for | | | | offerings. Customer management relationship |
| revenue generating opportunities. Through these | | | | marketing is another channel that should not be |
| systems, marketing other products and services to | | | | ignored, if you are not using it, you are leaving |
| existing clients can create "Starburst Opportunities" | | | | money on the table. |
| that can add to the bottom line with minimal | | | | |