| E-Commerce is commonly known as Electronic | | | | The finished products are directly being sold to the |
| Marketing or E-marketing. It's a system of buying and | | | | customers world wide through electronic media |
| selling items through electronic media, here, electronic | | | | especially through World Wide Web applications and |
| media is referred to Internet and other electronic | | | | portals. B2C products include goods and services such |
| media. Latest survey reports show that the use of | | | | as car, bike, repairs and booking systems. We can |
| electronic trading is continuously growing day after | | | | consider all commercial websites such as eBay as its |
| day. Thousands of web portals and applications have | | | | example. |
| been hosted since last two decades. | | | | C2C:- It refers to consumer to consumer marketing. |
| Records of late 70s shows that the use of electronic | | | | Here customers are the active participants. Auction |
| media was basically used for special purpose only | | | | site where consumers bids price is an example of |
| such as electronic fund transfer, electronic data | | | | C2C marketing system. This marketing system also |
| interchange. Later on its application usage took a | | | | relies on electronic media. |
| diverse turn when credit card and automated teller | | | | C2B:- Here consumers rely on the product and |
| came in the market. Maximum users and usage of | | | | service offered by the business organization. |
| this type of system were reported from United | | | | Automated teller machine is an example of customer |
| States and United Kingdom in early eighties. Now the | | | | to business marketing system. |
| craze of online shopping is gaining rapid popularity | | | | Application in Industry:- |
| among the youths worldwide. After the invention of | | | | Buying and selling products and services has become |
| world wide web by Tim berners lee in 1990 the use | | | | a trend in this globalize world. |
| of electronic marketing spread like a wild fire around | | | | Internet has become a vital part of interaction |
| the world.Since,then people started using the word | | | | between business organization, its suppliers and |
| e-commerce for a system that electronic media for | | | | customers. Buying and selling products and service on |
| trading. | | | | internet is growing rapidly. In this changing |
| Various e-commerce hosting providers had been | | | | environment, in order to compete one needs to have |
| emerged for providing e-business in which the | | | | a good command of e-marketing strategy. Darwin |
| company provides other companies whatever they | | | | theory of survival of fittest can be applied to monitor |
| need to sale, purchase and auction their products and | | | | the business performance because only the |
| services on the World Wide Web, including various | | | | organization who can adopt latest technology and |
| facilities like web hosting and third party services. | | | | expand their business wider can survive in this |
| Types:- | | | | competing era. |
| Following are the widely used terms with reference | | | | There are lots of third party software nowadays |
| to electronic marketing. | | | | available in the market which reduces the complexity |
| 1. Business to business, which is known as B2B. | | | | and provides user-friendly e-commerce services |
| 2. Business to customer, which is known as B2C. | | | | modules to solve the need of striving organizations. |
| 3. Customer to business, which is known as C2B and | | | | Credit card and debit card usage is growing on the |
| finally, | | | | same rate as it is a useful tool for making online |
| 4. Customer to customer, which is known as C2C. | | | | purchase hence dependency on physical financial tools |
| B2B:- l Trading partners are the active participants in | | | | is replaced by digital applications. Lots of logistics and |
| this type of business system. The byproduct or | | | | supply chain management software are providing |
| finished product or parts are being used by other | | | | additional support to the ongoing traditional buying |
| business organizations. Here one organization | | | | and courier delivery methods. Hence due to flexibility |
| manufacturers some products and purchase some | | | | of usage, operation, ordering, payment and delivery |
| parts and again resell them to other business | | | | e-marketing system has a key role in shaping the |
| organization. This procedure of marketing is evolving | | | | world to a common ground business platform. The |
| quickly. This type of marketing is commonly known | | | | concluding line is, E-commerce Services are the boon |
| as Industrial marketing. | | | | for those individuals or people who wants to enjoy |
| B2C:- Business organization and customers are the | | | | hassle free shopping using electronic media using |
| active players in this type of marketing. A consumer | | | | internet. |
| is a buyer of products that are not business related. | | | | |