| y"> | | | | will it cost you not to switch? Do you even know? Is |
| Insanity in the Sign & Graphics Industry | | | | it one, three, possibly five jobs a day? Do the math. |
| Einstein's Definition | | | | How much money/time is lost due to inefficiencies |
| Albert Einstein once said "The definition of insanity is | | | | such as faulty estimates, under/over-priced jobs, or |
| doing the same thing over and over again and | | | | lost invoices. |
| expecting different results". Think about this quote | | | | Ask yourself, how long can a company continue to |
| for a second and ask yourself, does this quote apply | | | | compete if they are not being as efficient as their |
| to the way you run your company? | | | | competition? If companies choose to stay with the |
| Have you been doing the same thing over and over | | | | same system they have been using for years and |
| again expecting different results? If so, then you | | | | reject change are they, in essence, choosing to |
| might want to keep on reading. In a world where | | | | sacrifice future profits? |
| technology is becoming a key productivity tool to the | | | | $100,000 a Year |
| success of any business, it simply comes down to, | | | | One company in particular that we spoke with was |
| are you accepting and harnessing technology or | | | | losing 4 orders per week to their competition. Since |
| rejecting it. Are you willing to change or will you do | | | | only one person in the shop was able to estimate, it |
| the same thing over and over again? T | | | | was taking days to get quotes to customers, |
| Here are two main reasons why I pose this question. | | | | therefore forcing their clients to seek, and eventually |
| First, many shop owners today have trouble | | | | accept bids from competing companies. When this |
| understanding how new technology, specifically | | | | company finally analyzed their method and applied a |
| software, can become a major benefit to their | | | | dollar amount to the loss, they estimated they were |
| business, and second, owners have trouble measuring | | | | losing around $100,000 in revenue a year. Amazing |
| the profits they are losing by rejecting this | | | | right? What would 4 orders a week cost you? Or if |
| technological change. Have you ever rejected | | | | you could accept 4 more orders a week, what would |
| technology? | | | | you do with the extra profits? How does a company |
| "If It Ain't Broke Then Don't Fix It!" Mentality | | | | like this one miss out on a $100,000 opportunity? |
| Are you expecting to increase profits by continuing | | | | Simply put, insanity, the Einstein definition. |
| the same business strategy year after year? If so, | | | | It's not Just Estimating |
| how long do you think the method will work? | | | | Companies are not just losing profits due to faulty |
| Many shop owners simply do not see the need to | | | | estimates; they're also losing profits due to a lack of |
| update or change their current method. They believe | | | | follow up, or customer management. When sending |
| that there is no need to invest in a new method | | | | estimates out to potential clients, how often do |
| when the old one still seems to work fine. This is the | | | | companies remember to follow up with them? With |
| common, "If it ain't broke then don't fix it!" mentality. | | | | the constant chaos that shop owners experience on |
| Well, I hate to be the one to say it, but just because | | | | a daily basis, this follow up process can become an |
| something isn't "broke" doesn't mean you can't make | | | | aspect that is quickly forgotten, especially if the |
| it work better. When new technology such as | | | | current estimating system doesn't include this |
| software, could save you large amounts of time | | | | integration. |
| & money, how can you not accept it? | | | | How much can a company increase their "win" rate |
| In an industry where there is an increasing level of | | | | for estimates by placing follow up calls to all |
| competitiveness, shop owners must take advantage | | | | customers with estimates outstanding? By using a |
| of every method available to help them cut costs. | | | | powerful integrated estimating and business |
| Would a commercial printer looking to grow their | | | | management software, like Cyrious, company's are |
| business, limit their shop to just a one color press? | | | | able to create reminders that will tell employees who |
| Sure they can continue to operate with a one color | | | | to call, when to call, and why, automatically. It keeps |
| press, but wouldn't a two or four color press help | | | | all customer, contact, and order information together |
| expand their business into other areas more | | | | in one place and increases the ability to save time |
| effectively. In this example the current method | | | | and builds customer relationships essential to business |
| works, but a technological change would help increase | | | | growth and expansion. |
| the company's ability to grow. | | | | Adapting to Change |
| Exploring these other areas help companies to sustain | | | | By adapting to change, and accepting and harnessing |
| and increase profits. Without accepting new | | | | technology, shop owners who use Cyrious Software |
| technology, shop owners greatly limit their profit | | | | have become more efficient and profitable. |
| potential. By using the power of technology to make | | | | Cyrious helps owners solve a variety of different |
| their business practices more efficient owners can | | | | frustrations. Whether you're an owner who is |
| continue to achieve their goals. | | | | frustrated with estimating because it takes up too |
| Are You Sacrificing? | | | | much time or one that is annoyed that orders keep |
| A lot of shop owners that we talk with have a hard | | | | getting lost and misplaced, Cyrious has a solution. |
| time visualizing the amount of money they are losing, | | | | Cyrious helps put an end to the lack of integration by |
| or in actuality, the amount of money they are giving | | | | providing the power of multiple software systems in |
| to their competition, due to inconsistencies in the | | | | one (estimating, accounting, job tracking, customer |
| work flow process. These shops feel they are doing | | | | management, etc.). No company is happy about losing |
| well with the system they currently have in place and | | | | customers due to late quotes or losing money |
| do not see the need to change to a new method. | | | | because parts are omitted from estimates and |
| This lack of vision can cause owners to limit their | | | | orders. |
| future profits. | | | | When owners understand the amount of time and |
| On the opposite side, the owners that do see a need | | | | money a different method can save them, the |
| for change begin to focus more attention on how | | | | switch to powerful software like Cyrious is simple. Is |
| much money it will cost to make the switch rather | | | | it time for you to explore different methods to |
| than how much they are losing. These owners | | | | increase sales & profits, and make your business |
| become unsure and wonder if the investment today | | | | more manageable? |
| will pay off tomorrow. To those owners, how much | | | | |