Flat is the New Black - Reduce Costs and Prepare For Growth

Although it seems hard to believe at the moment,fax that doesn't get through, can lead to delays in
the global economy should be on an upturn soonerinformation entering the supply chain, as well as
rather than later. There have been many blips in theerrors all along the supply chain.
nation's financial stability over the last 100 years, notFailing to automate even the simplest transactions
least two World Wars and the great depression ofmeans companies cannot achieve a real-time, holistic
the 1930s. However, the economy has alwaysview of the supply chain. In fact 23 per cent of the
bounced back and this recession should be nobusinesses Sterling Commerce questioned said they
exception: in fact, the global economy is predicted tohave no real-time visibility into B2B activity. Without
double in the next twenty years.supply chain visibility supply disruptions can't be
At present, it appears that CIOs are spending theiridentified and acted upon quickly. This can lead to
time struggling to cut costs and only implementingexcess inventory in some cases or stock-outs in
projects that are guaranteed to provide a rapidothers and is one of the main barriers to efficiency in
financial return. But it is vital that they also considertoday's globally connected economy.
what lies around the corner by preparing theTo achieve B2B efficiency, companies need to focus
company for the predicted upturn.on the strategies, trends, technologies, skills and
As business processes fall under greater scrutinyservices associated with linking the business
during cost-cutting drives, more companies areprocesses, IT infrastructure and data of their internal
becoming acutely aware of the importance ofapplications, both internally and via multi-enterprise
improving business-to-business (B2B) efficiencies(B2B) integration. Those companies that adhere to
throughout the supply chain. Not only will this enablethis focus achieve the sustainable competitive
them to achieve 'flat growth' in the current economicadvantage and cost savings associated with faster
climate, but it will also ensure they are best placed toand more efficient B2B integration.
scale and grow when the expected upturn arrives.Reducing the cost of B2B integration and enabling
The challenge is increasing these efficiencies whenbusiness growth
the board insists on rapid ROI and smaller budgets.Whatever the current financial situation, the business
A change in priorities: from inside to outside therequirement is the same as always: to support the
enterprisebusiness and its customers. It is just the drivers that
At the end of the last century, efficient businesshave changed and so have the options for funding it.
integration was focused on activity within theFirstly, CIOs will no longer want to invest their staff's
enterprise and ensuring the different applicationstime and effort on developing the B2B integration
within the business could talk to each other. But asstrategy; it's certainly business critical, but there are
companies have entered a global economy and aremore differentiating core competencies his team
now battling their way through the recession, it hascould be focused on. Secondly, many CIOs are finding
become obvious that if they want to stand anythat they are struck with a shortage of employees
chance of remaining efficient and competitive, theywith specific B2B skills; the survey conducted by
need to be able to integrate beyond the four wallsSterling Commerce revealed that 25 per cent of
of their organisation and achieve full B2B integration.skilled IT people are actually within five years of
The global economy has meant that the supply chainretirement age. Lastly and perhaps most importantly,
has lengthened; businesses are now sprawled acrosstraditional IT is associated with big up-front costs, so
different time zones and languages; acquisitions andas companies look to remove gigantic capital
mergers are occurring more frequently; andexpenses, investing in an entire new integration
communication between all these different areas ofcapability may not be the most appealing option.
the business has become more challenging. During theAs CIOs struggle with the above challenges, they
recent period of growth up to 2008, most companiesneed to ensure that IT is not just perceived as a
responded with tactical point solutions that createdfinancial black hole, but something that yields the best
"islands of integration" and added headcount to fill inresults for business. This is why the ability to move a
the integration gaps.cost from a capital one-off expense to a monthly
Businesses can no longer survive by relying on theseoperating fee is becoming increasingly compelling for
"islands of integration" that cannot talk to each other.today's CIO.
Processes throughout the supply chain must now beTaking advantage of a cloud-based offering means
fully integrated both inside and outside the enterprisethat CIOs will have very little, or even no upfront
across the business collaboration network in order tocosts, resulting in minimal capital expenditure and
create a fully efficient and profitable business.happy board members. By subscribing to a B2B
B2B Integration hurdlesmanaged service, which leverages the economies of
Sterling Commerce recently carried out a surveyscale that can only be achieved with a multi-tenancy
amongst 300 senior IT managers across France,platform, users can benefit from a configured service
Germany and the UK, to find out the currentthat can respond to rapidly changing B2B integration
challenges that businesses face when trying todemands, with a monthly fee that reflects usage
integrate different sections of the business. Four outlevels.
of five companies said that they experiencedThis approach to overcoming B2B integration hurdles
problems with their current B2B capabilities mainly duenot only reduces the cost of B2B integration today,
to the use of legacy technology which made itbut also helps businesses manage fluctuations in
difficult to integrate their trading partner data withdemand in this volatile market and puts them in a
their back end applications.better position for further growth come the upturn.
The fact is that many companies not only rely on oldIt may not result in rapid growth for the organisation
technology, but also on manual processes. There areat this moment in time, but in this current climate,
still companies sending faxes and manually enterstaying flat is the new black.
orders on to a system. One small human error, or a