How to Make Your Business Process Customer Focused

Everyone knows that the customer is king, and thatthe customer would pay for a particular step in the
business processes should deliver what customersprocess if they knew it existed. This will force you to
want. But how do you do that?think about the steps in your process from the
The 10 steps to business process improvement cancustomer's perspective and, since every activity
help keep the focus on the customer or client. Itcontributes to cycle time (step 4), you should
starts with developing the scope definition (step 2)streamline the process as much as possible. You can
where you identify the customer and what theyalso think of cycle time as elapsed time or the overall
want from your business process. The customer istime it takes from the first step in the process to
someone external to your company who pays forthe last step, including waiting time. Cycle time is
your goods or services; the client is your internalwhat customers "see," and they always want it as
customer if you work as an internal consultant withinshort as possible.
your company. Employees have an easy timeInclude the customer needs as you develop metrics
identifying the external customer, but have a harder(step 7) to measure the effectiveness of your
time identifying the client because they have becomebusiness process. Ask them if you are measuring
so accustomed to working to please their boss. Afterwhat they care about. You might not be! Adapt your
all, the boss rewards your performance and controlsmetrics to focus on what is most important to your
your salary increases. Your boss though is not yourcustomers.
client!When you develop your continuous improvement
Another way to keep the customer/client at theplan (step 10), remember to think about how often
forefront is to notice, as you draw the process mapyou will revisit the customer needs, e.g., every 6
in step 3, how often (or more likely, howmonths, 12 months, etc. Make certain that you follow
infrequently) the activities in your process touch thethe schedule you put in place.
customer. Then as you work to improve theYou can see how easy it is to keep the customer in
business process (step 6), check each activity tomind. I already covered how to include them in six of
determine if it adds value to the customer. If it doesthe ten steps to business process improvement.
not add value, eliminate the activity. Ask yourself if