Innovation Case Study - A Business Process Innovation

Case studies are a great way to teach individuals andthe attorneys because the administrative staff would
businesses about innovation. Innovation case studiesinterrupt attorneys while looking for files. When
show a particular example of a business innovation,physical files could not be located, email messages
but can be generalized and applied to manyand further disruptions resulted.
businesses in a variety of markets. The followingA meeting to discuss how to minimize the disruption
case study describes an innovation that streamlinescaused by the postcards produced a change to this
the operation of a business and reduces expenses.internal procedure. Since the postcards were rarely
A law firm regularly filed documents with aused after they were received by the law firm, there
government agency by first class mail. Each mailingwas no reason to store them in the physical files.
would include a postcard that was stamped andInstead, a card box was used to store the postcards
addressed to the law firm on one side, and had anfor future access, if needed. Thus, the received
itemized list of the documents in the mailing on thepostcards were still maintained, but the costly and
opposite side of the postcard. When the documentsdisruptive process of filing the postcards in the
were received by the government agency, it wouldphysical files was eliminated. This change saved many
date-stamp the postcard and mail it back to the lawhours of employee time every day and significantly
firm. The postcard was a receipt that the documentsreduced disruption of other employees.
were received by the agency.Many businesses have similar internal procedures that
The law firm had an internal procedure that requiredcan be modified or eliminated to reduce costs and
each postcard to be stored in a physical fileenhance productivity. This case study shows that
containing the documents mailed to the governmenteven small changes to internal procedures can
agency. These physical files were also used regularlysignificantly reduce operating costs and simplify
by attorneys and support staff in the law firm.business procedures. Look at your own business and
Administrative employees spent a significant amountseek ways to innovate your internal procedures.
of time each week attempting to locate the physicalLook at the overall goal of the procedures and
files to insert the returned postcards. This proceduredetermine whether all of the steps in that procedure
was not only time consuming, but very disruptive toare necessary to achieve the goal.