| It's a well known fact that it costs you less money | | | | buying preferences, and develop your merchandising |
| to keep the customers you have than to attract | | | | profile to fit their tastes! |
| new ones. Advertising campaigns and promotions all | | | | How does it work? It couldn't be simpler! You don't |
| cost big bucks, and are sometime ineffective. You've | | | | want your volunteers to slow down operations by |
| seen those faces so many times before; you know | | | | doing customer name look up? Just scan the |
| they'll keep coming back. But what if they don't? And | | | | employees' badges. Even if you're not offering payroll |
| how will you know if they don't come in as | | | | deductions, a huge other topic for building your |
| frequently, or at all? | | | | business; you can still use those badges to identify |
| If you get creative, and have the right POS | | | | customers at your POS register. |
| software tools, you can guarantee your customer's | | | | Develop a customer signup sheet, enter those |
| loyalty. It's called customer relationship management. | | | | customer names and badge numbers at your |
| CRM is more than reminding the staff to greet | | | | manager's station, and they are immediately available |
| customers; it's one of the most effective sales | | | | at the register to your staff! You can offer preferred |
| building tools available today. If your POS system | | | | customer discounts, and offer merchandise on sale to |
| doesn't offer it, you're missing the boat! | | | | only those preferred customers. |
| Your POS software can literally recognize your | | | | Display signs around the store identifying preferred |
| customers, and say thank you in the form of special | | | | customer on-sale merchandise, so other customers |
| sales, customer credit clubs, and preferred customer | | | | will ask about it! You can offer buy X get X |
| discounts! You can track your customer's loyalty, and | | | | promotions, or you can start preferred customer |
| offer your customers financial incentives to keep | | | | credit clubs such as spend X to get X. And note that |
| returning to your shop! CRM s a tool that the big | | | | those credit clubs make them spend the money first, |
| retailers have been using for many years, and it | | | | before they get their reward - what better way to |
| works. Just think about how many frequent buyer | | | | keep them coming back? |
| cards you have in your wallet! | | | | If your POS software is really smart, you can |
| CRM is more than increased sales for you, and | | | | exclude lower profit items from discount eligibility, or |
| discounts for them. Once you identify that customer, | | | | credit club eligibility! Of course, your good POS |
| you'll develop a gold mine of information. Now that | | | | software will allow you to closely monitor the affect |
| you're tracking your customers' purchases, you can | | | | of these discounts on your profitability. |
| rank your customers by sales volume, best to worst. | | | | Customer relationship management and customer |
| You can identify frequency of visits, or how long it's | | | | loyalty programs - make them part of your plan for |
| been since they've been in. You can easily identify | | | | success! |