Operational Business Intelligence And Supply Chain Performance Management - The SCOR Model

With enterprise application integration driving so manyfor evaluating Performance Management and Best
changes within organizations, traditional methods ofPractices information derived from practitioners'
measuring business performance need to beexperience. It is entirely vendor and technology
augmented.independent and is the only real independent in-depth
Organizations must not only perform well: they mustreference model for the complete supply chain of all
be able to identify how they perform, well or poorlycompanies.
- and why. Internal information isn't enough:SCOR makes it possible to make supply chain
companies need to look at and analyze informationperformance comparisons between companies by
from business partners all along the supply chain.industry. It also provides mapping processes to make
Operational business intelligence and performancemore effective relationships between partners,
management are processes that provide yoursuppliers and customers: it is a tool for revitalizing
company with the ability to retrieve and act uponyour ERP solution internally and externally. Companies
business critical, timely information from throughoutdeploying SCOR have dramatically cut costs and
your operations. Today's companies need real timeboosted returns. Using the SCOR-model, Siemens
business intelligence software that captures,Medical, for example, has been able to cut costs by
processes and analyses information from all events30 percent, reduce inventory by 60 percent, and cut
and transactions, across functions, departments andorder lead-times from 22 weeks to just two. The
organizations. This data must be integrated forSCOR model is organized around five key
feedback to operations systems.management processes: Plan, Source, Make, Deliver
As businesses increasingly search for the best waysand Return.
to maximize supply chain performance, importantEach of these processes is examined on three levels
answers may lie in a unique model called SCOR. In theof detail. The first level is strategic, what the
relentless search for ever improving returns oncompany wants from each process area. The second
investment and market competitiveness, some oflevel maps out exactly what is currently happening
the world's biggest corporations are applying a modelwithin each process area. The third level examines
that is known as SCOR - the Supply-Chain Operationsthe operational level of the process areas, the area
Reference model - to maximize efficiency.where execution can be altered.
Siemens, Hewlett Packard, Intel, BASF, and Coca-ColaSCOR doesn't tell you what changes to make but it
all use the SCOR model because they know survivalmaps out where the weak links are. It is then
in today's fierce markets demands detailed scrutinynecessary to apply appropriate execution
and reengineering of every link in the supply chain -adjustments specific to the particular chain.
from the supplier's supplier to the customer'sSuccessful supply chain management is about
customer. Recognizing the strength of the model,consistent scrutiny, getting real time information so
many integrated supply chain management softwareyou can react to less than optimal performance. It
companies are developing stand alone softwarealso means getting quality operational business
products to manage and analyze performance basedintelligence. Companies that will be successful in the
on SCOR.long run are those that realize the answer lies in
The SCOR model is the industry de facto standardmaximizing supply chain efficiency.
for providing Business Process Modeling data, metrics