Purchasing Management - A Driving Force to Maximizing Profitability

y">The Owner -----"We have grown to the point that
Purchasing Managers, purchasing agents and buyersPurchasing Management needs to become a strategic
are the life support system of your supply chain. Iinitiative. Let's promote Old Joe, he's been with us for
often use the phrase in leadership training; "You'retwenty two years now and has been handling the
only as good as the people you surround yourselfcommodity side of our business for the past fifteen
with." That phrase also applies to one of the mostyears."
critical functions in wholesale distribution, theThe VP of Sales ---- "But Joe doesn't have any
Purchasing Manager. So what does being the lifeformal management training and some of our sales
support systems to supply chain management mean?people think he's a real pain! He's doesn't understand
It means purchasing is the center of the universe,cost effectiveness and lacks creativity. Remember
the equator, the fulcrum when it comes to meetingthe major problem we had with our number one
customer demands. This is a common fact. We allsupplier."
know it. Most of us say it and yet few of us reallyThe Owner --- "Hey, he's been with me for twenty
understand it. Even the US Department of Labortwo years. He deserves a promotion. We can send
Bureau of Statistics supports it with reams of datahim to a seminar on Time Management."
on purchasing. However, the more important, oftenSome of you readers may recognize that
overlooked, misunderstood and underutilized conceptconversation however many may not recognize the
is that Purchasing Managers in our industry are reallyfallacies that lie within it. In wholesale distribution, it
the "Tendons and Muscles" that enhance profitabilityseems that the primary prerequisite for becoming a
within the supply chain itself.Purchasing Manager is being a buyer for the company
Most of us "Talk the Talk" and can quote supplyand having long tenure... Promoting our senior buyer
chain gospel. In fact, deep down we really do believeto Purchasing Manager simply due to how long they
that profitability in the industry is driven by the supplyhave been with the company is a common mistake.
side of the equation. Yet, in reality, we may notThis misconception is often based on the lack of
really understand the true value, the contributions,understanding about the critical nature of the position
the skill set required for success and how toand how it should contribute to the overall success
recognize or leverage talent within our ownof the organization.
organization for this critical piece of our overallDifferent Skill Sets
success formula.It is an undisputable fact that different skill sets are
Supply Chain Management (SCM)required to become a successful Purchasing Manager
Understanding SCM is basic to understanding theas compared to being a successful buyer. Purchasing
necessary purchasing culture required to leverage ouris a profession that requires professionals. Managing a
ability to maximize profitable growth. It begins withgroup of professionals with the type of personalities
understanding your markets, your customer base andrequired to succeed sandwiched between the needs
the future of the industry. It is critical that weof the sales force, the needs of the vendor partners
understand SCM and how to create an effectiveand the obligation to be cost effective, competitive
purchasing culture that supports company strategicin the market place and maximize growth and
initiatives. This obviously includes maximizing profitableprofitability is not an ordinary challenge. Yet, in my
growth while maintaining world class service andhumble opinion, it is probably one of the most
customer satisfaction.important management positions you can hold in a
Keep in mind the fact that the supply chain will existcompany. Purchasing Management holds the key to
whether or not we have a competent, Superstarmeeting company objectives. Effective Purchasing
Purchasing Manager running the buy side of ourManagement builds the platform for success.
profitability equation. (E-mail for a copy of the articleDon't cringe; Purchasing Managers need to have a
"Margin Management--Using the Supplier Profitabilitysales personality before they can really understand
Ratio") There are a number of academic definitionsthe science of selling in the wholesale distribution
of SCM published today for reference. However, Iindustry. This is a prerequisite to building an effective,
believe the definition can be stated in these terms:supportive purchasing organization that develops
"Supply Chain Management is the coordination ofpolicy and procedure, creates a cost effective
partnerships between the manufacturer, importer,process, negotiates beyond the purchase price,
distributor and customer that results in maximizingdevelops a staff that understands the necessity of
growth, profitability and customer satisfaction."relationship equity with the internal sales force and
How Do We Create the Successful Purchasingembraces the concept of purchasing strategies that
Culture?are in alignment with company strategy. This sales
The Purchasing Manager must become the DrivingDNA will come in handy for the development of true
Force. Sometimes the simplicity of the answer liespartnerships with vendors and gain the respect of
within the complexity of the question. Start by askingthe company's sales force.
the following questions:Experience in the industry is critical and a college
1. How was the Purchasing Manager selected?education is a foundation to build upon. The building
2. What criteria were used in the selection process?blocks should include:o Leadership Skill Developmento
3. What kind of qualifications beyond seniority wasMentoring & Coaching Skillso Sales Effectiveness
brought to the table?Understandingo Purchasing Certifications (CPM, APP,
4. What kind of training did the Purchasing ManagerCPP etc)o Organizational Skillso Scenario Planningo
receive after being promoted?Strategic Thinking Skillso Time Managemento
5. Does training include leadership skill development,Operational Analytical Skills
coaching, mentoring, negotiations, sales effectivenessSuper Star Characteristicso Highly Self Motivatedo
and team building?Optimistico Excellent Leadership Skillso Skilled at
Keep in mind that the purchasing environment atCoaching & Mentoringo Calculated Risk Takero
many companies is strictly determined by size andListens Well --- 80% of the Timeo Plans Wello Ability
revenue stream of the organization. In largerto Think Outside the Box Because They Know What
organizations there is a distinction between the dutiesGoes on Inside the Boxo Excellent Communicatoro
of a Purchasing Manager, a Buyer and a PurchasingInspires Excellence in Otherso Strong Social and
Agent. And in some cases we just employ orderInterpersonal Skillso Commands a Presenceo
placers with little or no responsibility for growth andHonestyo Integrityo Embraces Accountability for Self
profitability.and Purchasing Personnel
Purchasing agents and buyers often focus on routineStop and Think
tasks and they may specialize in particular productWhen the time comes for your company to create
lines or other groups of related commodities. Thethe position of Purchasing Manager or perhaps you
Purchasing Manager needs to focus on the strategicrealize it is time to redefine what purchasing
side of the business, tracking market trends,management is all about --- Stop and Think; or, as
customer preferences, price trends, costLieutenant General Russell Honore so eloquently
effectiveness and managing the supply chain. Thisstated during the Katrina crisis, "Don't Get Stuck on
includes evaluating and qualifying vendor partners,Stupid". Think about the real value Purchasing
improved negotiations and the support ofManagement should bring to the company. Think
merchandising strategies. Critically important toabout leverage, profit opportunities, merchandising
creating a successful purchasing culture is their abilityand product creativity. Think about, cost
to coach, mentor and train their buyers on creatingeffectiveness, relationship equities and most
profitability, maximizing customer service and buildingimportantly, think about the individual requirements
relationship equity with their own sales force.necessary to maximize success. Purchasing
The Purchasing Management SuperstarManagement should focus on maximizing profitable
Finding the right person to fill the critically importantgrowth. We all look at sales first when it comes to
role of Purchasing Manager can become quite agrowth and profitability. Don't overlook the ability and
challenge. Often times there is a tendency to simplyresponsibility to contribute to the primary reason we
rely on tenure, product experience and theare all in the business. Remember, Purchasing
compassionate, often misguided feelings of employeeManagement must become the muscles and the
entitlement.tendons that maximize profitable growth.