Retail Chains and Future of Business to Business (b2b) Trade in India

Govt of India has decided to allow 51 percent FDI inLarge scale introduction of Cash-and-Carry outlets will
retail chains. This will certainly make the sector moredefinitely affect and influence various players in Indian
attractive to foreign retailers who want a controllingb2b supply chain. While it may prove to be a boon
stake in their Indian ventures. Retailers who arefor business buyers, manufacturers and producers
comfortable with ownership rather than franchisessuch as small-scale units and agricultural producers'
may look at the Indian market with greater interest.cooperatives which are not big or savvy enough to
Entry of large foreign retail chains like Wal-Mart willbe able to dictate terms to established supply chains
have profound effect not just on small retailers and- it may adversely affect wholesalers and other
Indian retail chains but also on business to businessmiddlemen.
(b2b) trade. Introduction of b2b cash-and-carryDe-layering of Indian distribution system may pose
outlets by Wal-Mart, Metro and possibly otherthreat to middlemen, many of whom may be
retailers will bring significant changes in large andrendered redundant in the supply chain. Increase in
fragmented Indian supply chain. Middlemen likecompetition and cost cutting will bring more efficiency
wholesalers and stockiest will increasingly be underin the market place - benefiting businesses.
pressure. Where does small and mediumWhere does Small Scale Manufacturers and Exporters
manufacturers/exporters stand in this changingStand ?
scenario ?Though its too early to predict possible changes -
What is Cash-and-Carry Scheme ?large retail chains may bring new opportunities for
Targeted at and open only to business customers -Indian manufacturers and exporters. While small scale
cash and carry scheme focuses on small-wholesalemanufacturers may enter into collaboration with
customers who buy in bulk and pay in cash. Unlikeretails chains - allowing them the chance to join a
hypermarkets where any consumer can walk-in andmodern procurement chain that thrives on efficient
buy goods, cash-and-carry outlets allow onlysuppliers, it may have interesting influence on Indian
authenticated bulk buyers to transact business.exporters.
Medium-sized businesses such as retail stores, hotels,Fragmented and largely un-organized sourcing
restaurants, caterers, exporters etc can buy fromchannels pose a formidable challenge to small and
cash-and-carry outlets at prices much cheaper thanmedium exporters in Indian sub continent. Some of
market rate.the major hurdles in any export transaction are - lack
In its original form, owners of cash and carry outletsof assured and uniform quality standard, uncertainty
(i.e. large retail chains) buy from producers directly atabout round the year availability and wide fluctuation
very high volume, dispensing with middlemen likein market price. Exporters lose lucrative overseas
wholesalers and stockiest. They also establish theirorders because of deficiency in supply chains -
own brands - asking producers to manufacture asfactors completely out of their control. Organized
per their product and packaging specifications.supply chains such as Cash-and-Carry outlets may
Volume purchase and removal of middlemen result inbring new opportunities for small business owners.
substantial cost reduction - a part of which is passedConclusion
on to b2b customers. So, b2b customers getExporters sourcing from organized channels such as
products of assured quality throughout the year atCash-and-Carry outlets will benefit from more
less than market price.predictability in business, reducing inventory levels and
How Does Cash-and-Carry Outlets Affect yourcompetitive price.
Business ?