Role Of E-Business In The New Economy

In context of the electronic revolution taking place in- Access accounts round the clock, even on
our economy we must recognize these changes takeweekends
place in a larger economic context. Global competition,- See balances online and find out clearance of
interest rates, laws and regulations, social concerns,cheque deposit
industry traditions, consumer preferences etc., are all- Transfer funds between accounts
part of environment affecting business activities.- Download information directly into personal finance
Besides, electronic and non electronic businessessoftware
share available economic resources including natural- Receive or pay bills online
resources, equipment, telecommunicationThe Reserve Bank of India constituted a working
employees’ skills etc. E-business, globalization andgroup on Internet Banking. The group divided the
internet are interdependent. The more global playersinternet banking products in India into 3 types based
exist, the more business they want to do which willon the levels of access granted. They are:
attract more people to get direct internet access.ü  Information Only System General Purpose
There are many categories of e-business such asinformation like interest rates, branch location, bank
e-commerce, e-marketing, e-mailing, e-auction, andproducts and their features, loan and deposit
e-supply and so on. The integration of thesecalculations are provided in the banks website. There
categories through internet enhances existingexist facilities for downloading various types of
business or to create new virtual business.application forms. There is no interaction between the
E- business commonly referred to as "e-Business" orcustomer and bank's application system. No
"e-business enable companies to link their internal andidentification of the customer is done. In this system,
external data processing systems more efficientlythere is no possibility of any unauthorized person
and flexibly, to work more closely with suppliers andgetting into production systems of the bank through
partners, and to better satisfy the needs andinternet.
expectations of their customers.ü  Electronic Information Transfer System The
In practice, e-business is more than just e-commerce.system provides customer- specific information in the
While e-business refers to more strategic focus withform of account balances, transaction details, and
an emphasis on the functions using electronicstatement of accounts. The information is still largely
capabilities, e-commerce is a subset of an overallof the 'read only’ format. Identification and
e-business strategy. E-business involves businessauthentication of the customer is through password.
processes spanning the entire value chain: electronicThe application systems cannot directly access
purchasing and supply chain management, processingthrough the internet.
orders electronically, handling customer service, andü  Fully Electronic Transactional System This
cooperating with business partners. E-business can besystem allows bi-directional capabilities. Transactions
conducted using the Web, the Internet, intranets,can be submitted by the customer for online update.
extranets, or some combination of these.This system requires high degree of security and
Benefits of e-Businesscontrol. It comprises technology covering
ü  Expand Market Coverage E-Business eliminatescomputerization, networking and security, inter-bank
these limitations of geography and time zones. Thepayment gateway and legal infrastructure.
whole world is the available market, 24 hours a day,7- Automated Teller Machine (ATM) It is operated by
days a week, 365 days in a year. Worldwide businessplastic card with its special features. The plastic card
professionals, buyers, and decision-makers haveis replacing cheque, personal attendance of the
access to the Internet, spanning all time zones. Thecustomer, banking hour’s restrictions and paper
buyer conducts business "where" and "when" theybased verification. ATMs used as spring board for
want to without traditional limitations. So, withElectronic Fund Transfer.  It can provide information
e-Business a firm creates a global, "365x24x7"about customers account and also receive
availability to its customers.instructions from customers .It is capable of handling
The firms can offer complimentary andcash deposits, transfer between accounts, balance
supplementary products, and add-on promotions asenquiries, cash withdrawals and pay bills. It may be
buyers make selections. This leads to a larger volumeon-line or 0ff-line.
of ordering, creating a higher revenue stream at a- Credit Cards/Debit Cards The Credit Card holder is
marginally low cost per transaction. It makesempowered to spend wherever and whenever he
previously uneconomical markets attractive. Thiswants with his Credit Card within the limits fixed by
increases the size of the available market by turninghis bank. Credit Card is a post paid card.  Debit Card,
marginal segments into profitable ones. This ability toon the other hand, is a prepaid card with some
turn frogs into princes is powered bystored value. Every time a person uses this card, the
e-Business’s low variable costs for addressingInternet Banking house gets money transferred to its
marginal segments. The power of the add-onaccount from the bank of the buyer. The buyers
products can also be sold into these previouslyaccount is debited with the exact amount of
unprofitable segments, turning them into substantiallypurchases. The customer can never overspend
profitable ones.because the system rejects any transaction which
ü  Reduce Costs The major cost-reductionexceeds the balance in his account. The bank never
benefit is the promise of changing the distribution offaces a default because the amount spent is debited
products and services to customers. Productsimmediately from the customers’ account.
requiring little or no experience in the buying cycle can- Smart Card Banks are adding chips to their current
be purchased by the customer on the Internet andmagnetic stripe cards to enhance security and offer
delivered directly without intermediaries. Thenew service, called Smart Cards. Smart Cards allow
elimination of various layers of distribution is thethousands of times of information storable on
major cost reduction benefit to the market.magnetic stripe cards. In addition, these cards are
The National Association of Purchasing Managementhighly secure, more reliable and perform multiple
outlines the following benefits:functions. They hold a large amount of personal
- Reduction in process variationsinformation, from medical and health history to
- Reductions in costs and errorspersonal banking and personal preferences.
- Vendor sourcing strategy supportE-stock trading Companies such as e-trade,
- Improvements in process capabilitydatek.online allow us to trade stocks, bonds, mutual
- Procurement paradigm shift from passive to actifunds etc .on the internet. These companies offer to
- Elimination of unwanted paper trailtrade at a small cost compared to discount brokers.
- Improved access to informationThe steps involved are-place a request to trade-the
- Reduction in costs and cycle timessystem responds with current prices on the
ü  Strengthen Customer Relationshipsweb-confirm trade or cancel.
The purpose of a business is to find and keepThe benefits of such trading are
customers. E-Business has the ability to deliver-Reduced cost
benefits that can address both aspects of this-Convenience of trading from anywhere
statement, by delivering better purchase experiences-Access to variety of information in different sites
to the buyer. Buyers are migrating to Internet buyingE-employment Several kinds of services are provided
in situations when it’s faster, better, and cheaperhere
than traditional methods.-sites give advice on developing our resumes and to
Faster e-Business assures faster delivery of productspost our resumes on the web
and services by speeding up order fulfillment, and-recruiters use website to post available jobs
delivering into just-in-time upstream processes,-match making facilities for jobs and jobseekers
particularly in Business-to-Business environments.based on a specifications
Better Paper and client-server based systems with-use of agents to do the search
their "version control" limitations created problemsE-retailing offers the following benefits
that set limits to their efficiency. The "write-once,-Provision of online catalogue to browse different
read-many" environment of e-Business assures thatcategories of goods
internal and external audiences see and work with-Provision of search engine
the same up-to-date, accurate data. Additionally,-Provision of shopping cart
where little customer-vendor interaction is required,-Personalization of store layouts deals, promotions
e-Business creates an opportunity for virtual-Distribute digital goods directly
self-service counters.-Online salesperson to help customers to navigate
Cheaper The Internet turns every vendor into anthrough the site
equal in a competitive bid. The customer now has-An order status checking facility
more choice in suppliers. The customer has moreA mechanism for creating and submitting order
alternate vendors, and lower prices are anticipated inSecure e-payment facility for purchases
all e-Business driven markets.Decide suitable distribution mechanism
E-commerce is the process of buying, transferring, orE-stores and e-malls sell a large number of product
exchanging products, services, and/or information vialines rather than very few. In an e-mall, cyberspace is
computer networks, including the internet, seeks torented out to cyber e-stores that wish to sell their
add revenue streams, build and enhance relationshipsgoods. Several product lines can be present in a single
with clients and partners and to improve efficiency.e-mall in an e-mall; each store is under its own
 E- Commerce that is conducted betweenmanagement. Mall management is responsible only for
businesses is referred to as business-to-business orcreating the cyber sites that- can be rented and can
B2B. B2B can be open to all interested parties (e.g.support services and marketing of the mall. It
commodity exchange) or limited to specific,provides webhosting services. They also provide
pre-qualified participants (private electronic market).software tools, which can be utilised by a
Electronic commerce that is conducted betweenprospective e-store-to create and maintain its
businesses and consumers, on the other hand, ise-store. The advantage is that it is grouped together
referred to as business-to-consumer or B2C. This iswith other stores in a well known e-mall site.
the type of e- commerce conducted by companiesE-brokers Brokers provide comparison shopping,
such as E- Commerce is generally considered to beordertaking and fulfillment and services to a
the sales aspect of e-business. It also consists of thecustomer. The models of e-brokers include
exchange of data to facilitate the financing and-Provide registration service
payment aspects of the business transactions.-Directory search facilities-payment facilities
E- mail is a method of exchanging digital messages.-Ascertain requirement such as price
E-mail systems are based on a store-and-forward-Provide comparison -shopping between products.
model in which e-mail computer server systemsE-CRM solutions can be deployed and managed to
accept, forward, deliver and store messages onprovide increased revenues and reduced costs.
behalf of users, who only need to connect to theE-CRM goals can be achieved with internet business
e-mail infrastructure, typically an e-mail server, with astrategies, web based CR M specification
network-enabled device for the duration of messagedevelopment, web system design and project
submission or retrieval. Email advertising becomingmanagement electronic publishing and interactive
widely used as a means of distributing advertisinginterface.
messages to people on internet. Email advertising isThey are valuable to companies face the following
being tied to the use of promotions and gimmicks.circumstances
The main advantage of email advertising is that it is-Business is driven by mission-critical customer service
cheap to implement and can include feedback facility.requirements
E-mailing Postal services and telecommunications-Current costs for crm run high
companies are losing market share to the electronic-Large volume of information is distributed
communication, especially, e-mail. It combines the-A complete customer care solution is required
strength of a phone call is its immediacy and th3eE-directories Telephone directories with white pages
letter has the advantage that everything is in writtenfor private telephone numbers and the yellow pages
form. The internet enables instant communication infor the businesses is essential to locate a person of
written form, either by e-mail or on linebusiness. Now the telephone companies allowed
chat.         More and more businesses arepeople to call in and ask for information. The data
talking digitally to each other. Other than a phone call,base is located in a single place providing a centralized
e-mails can contain more than just a text. It isfunctionality, offering to anyone at anytime, thus
possible to attach files like formatted documents,making a decentralized solution. The internet
presentation, images or sound. Information can befacilitates replication of phone directories without
shared much more easily-mail does also change thehassles. The internet makes the retrieval easier as
way to people communicate. Instead of writing downwell as more difficult.
every aspect in a single letter; thoughts may beE-engineering has also changed dramatically in the
spread over multiple e-mails.recent years.Internet changed the speed of the
E-procurement The registered users look for buyersdesign. It enabled electronic collaboration to much a
or sellers of goods and services. They may specifyhigher degree than n before. The location of the
costs or invite bids. Transactions can be initiated andengineer s has become easier.    The internet
completed. Ongoing purchases may qualify customerschanged the speed of the design. It enabled
for volume discounts or special offers. E-procurementelectronic collaboration to a much higher degree than
software may make it possible to automate somewas possible ever before. The location of the
buying and selling. Companies can control inventoriesengineers does not play a role anymore. Everyone
more effectively, reduce purchasing agent overhead,with an internet connection is able to take part in the
and improve manufacturing cycles.development. New tools concurrent development has
There are seven main types of e-procurementbeen developed to support the possibilities of the
ü  Web-based ERP Creating and approvinginternet.     Through the internet has also become
purchasing requisitions, placing purchase orders andpossible to develop continuous engineer ring by letting
receiving goods and services by using a softwareengineers participate from all overt the world. Open
system based on Internet.source development is done that way very
ü  E-MRO (Maintenance, Repair and Overhaul)efficiently. Anybody    is able to take part and can
same as web-based ERP except that the goods anddonate a piece of code whenever there has been
services ordered are non-product related MROsome time to programme it. This will vary for every
supplies.person involved.
ü  E-sourcing Identifying new suppliers for aE-franchising The re-sellers are called franchising
specific category of purchasing requirements usingpartners. By offering a set of products and brands
Internet.the franchising company guarantees a certain success
ü  E-tendering Sending requests for informationfor the retailer as people tend to like buying these
and prices to suppliers and receiving the responses ofproducts, as the brands are well known.  The
suppliers through Internet.advantage of the franchising companies is that they
ü  E-reverse auctioning Using Internet to buydo not need to invest in shop personnel, for
goods and services from a number of known orexample, the franchising g partners is   responsible
unknown suppliers.or the employees and financial success of the single
ü  E-informing Collection and distribution ofoutlet. Electronic franchising works very similarly. It
purchase information both from and to internal andhas become much easier on the internet. Moving
external parties.digital products, processes and     brands is
ü  E-market sites buying communities can accessextremely easy. The affiliation programmes of the
preferred suppliers' products and services, add tolarge book sellers on the internet have their own
shopping carts, create requisition, and seek approval,store. But they allow franchising partners to
receipt purchase orders and process electronicexclusively distribute their products on the
invoices with integration to suppliers' supply chainspartner’s websites. The advantage of this
and buyers' financial systems.system is that there is no distribution costs involved.
The e-procurement value chain consists of IndentIt is possible to link to the original products without
Management, e-Tendering, e-Auctioning, Vendorletting the customers know.
Management, Catalogue Management, and ContractE-gambling Although there is a moral issue about
Management. Elements of e-procurement includegambling, it is one of the most profitable businesses
Request For Information, Request For Proposal,on the internet. In the real world gambling is
Request For Quotation, RFx (the previous threerestricted by many laws, making it difficult to access
together), and eRFx (software for managing RFxthe casinos. The owners of the games often need to
projects).pay high taxes to the state, which makes it so
E-shopping is the process of purchasing products ordifficult to create competition. Gambling is still not
services over the Internet. An online shop, e-shop,legal in some states and the taxes are still high in
e-store, internet shop, web shop, web store, onlinethese states, but the business has moved to places
store, or virtual store evokes the physical analogy ofwhere gambling is legal and only low taxes need to
buying products or services at a bricks-and-mortarpaid. The companies who operate the gambling
retailer or in a shopping mall. The metaphor of anwebsites are able to provide the full program of
online catalogue is also used, by analogy with mailgames, without any restrictions. As the owners have
order catalogues. All types of stores have retail webtheir companies in countries where gambling is legal,
sites, including those that do and do not also havethey are able to operate without fearing the
physical storefronts and paper catalogues. Onlineintervention of the state. But other than the real
shopping is a type of electronic commerce used forworld casinos which are restricted to the geographical
business-to-business (B2B) and business-to-consumerlocation, online casinos are able to attract gamblers
(B2C) transactionsfrom all over the world with a mouse click.
E-auction is a type of auction in which the roles ofE-learning is a revolutionary way to empower, a work
buyers and sellers are reversed. In an ordinaryforce with the skills and knowledge it needs to turn
auction which is also known as a forward auction,changes to on advantages .It is faster chapter and
buyers compete to obtain a good or service, and themore productive then class room instruction
price typically increases over time. In a reverse.Electronic learning educating employees using web
auction, sellers compete to obtain business, andenabled materials deployed via the net offers in its
prices typically decrease over time. A buyermost sophisticated incarnations such bells and whistles
contracts with a market maker to help make theas streaming audio and video, built –in power
necessary preparations to conduct the reversepoint presentation, hot links to related information the
auction. This includes: finding new suppliers, trainingweb, animation, flipbooks and self-running
new and incumbent suppliers, organizing the auction,screen-capture display programme. E-learning is a
managing the auction event, and providing auctionsignificantly cheaper and more protective and can be
data to buyers to facilitate decision making. Reversedelivered with more timeliness than either classroom
auction is a strategy used by many purchasing andlearning or traditional computer-enhanced teaching.
supply management organizations for spendE-Marketing is a traditional marketing using electronic
management, as part of strategic sourcing and overallmethods affecting traditional marketing in two ways.
supply management activities.It increases efficiency in established marketing
The prices that buyers obtain in the reverse auctionfunction and transforms many marketing strategies.
reflect the narrow market which it created at theInternet serves as efficient marketing tools for both
moment in time when the auction is held. Thus, it issecondary and primary data collection. In addition
possible that better value - i.e. lower prices, as well aselectronic technologies affect the 4ps.
better quality, delivery performance, technical- Product Internet technologies spawned a variety of
capabilities, etc. - could be obtained from suppliers notinnovative product for creating, delivering and reading
engaged in the bidding or by other means such asmessages as well as services such as reverse
collaborative cost management and joint processauctions, business to business (B 2 B), market
improvement.exchanges and interactive games.
The buyer may award contracts to the supplier who- Pricing The net turned pricing strategies upside
bid the lowest price. Or, a buyer could awarddown .Bartering, bidding, dynamic pricing, and
contracts to suppliers who bid higher prices dependingindividualized pricing are now quite on line.
upon the buyer's specific needs with regards to- Place The e-marketers used the net for direct
quality, lead-time, capacity, or other value-addingdistribution of digital productsand for electronic
capabilities.retailing.
Reverse auctions are used to fill both large and small- Promotion The net assists with two way
value contracts for public and private commercialcommunication; one to one web pages-mail
organizations. Buyers, sellers, and market makersconversations, and e-main conferencing via news
should adhere to auction rules and industry codes ofgroup and mailing lists.E- marketers also use the net
conduct for the use of reverse auctions, if theyfor promotions, and sending electronic coupons and
exist. Problems arise when one or more parties fail todigital products samples directly to consumers.
conform to auction rules. Buyers should not assumeE-Operational Resource Management Beside the
that reverse auctions will, in every case, delivergoods that are needed for production, companies
savings - either on a unit price or total cost basis.need to buy operational resources, these are the non
Reverse auction savings can range from negative toproduction goods are services that are required and
neutral to positive savings.managed on a daily basis to run the day- to –day
E-auctioning benefits includebusiness.           Operational resources allow
- Helps to reduce prices up to 35%companies to manage operational resources more
- Shorten the negotiation processstrategically, by using the internet and its connectivity
- Comprehensive dynamic pricing engineto provide a communication infrastructure, where
- Multi attribute multiproduct, multi language andbuyer and supplier can together on a direct basis
multicurrencywithout losing control over the spending.
- Several auction timing models to fit our needs on anE-Supply Manufacturers, logistics companies, senders,
auction basisreceiver and retailers all work together to co-ordinate
- Full support of total cost of ownership calculationsthe order generation and order taking. The order
- Free training support toolsfulfillment and the distribution of the products,
- Customizable to suit our company imageservices, or information are organized together by
E-banking means any user with a personal computerthe supply chain management. By digitalizing the
and a browser can get connected to his bank -sproducts, the processes and the communication the
website to perform any of the virtual bankinginternet has a great potential linking and managing this
functions. All the services that the bank hasorganization.
permitted on the internet are displayed in menu. AnyE-Trading Before the internet, buying and selling
service can be selected and further interaction isstock war restricted to people with access to
dictated by the nature of service. Once the branchfinancial network. The internet has changed the way
offices of bank are interconnected through terrestrialstocks are traded. E-trading also called E-brokering
or satellite links, there would be no physical identityoffers the real –time stock price to every desk
for any branch. It would a borderless entitythroughout the world. People are able in real time to
permitting anytime, anywhere and anyhow banking. change in the stock market. Every one with on
  The network which connects the various locationsinternet bank account is able to buy and sell stock.
and gives connectivity to the central office within theThis enables anyone to participate in the stock
organization is called intranet. E-banking facilities includemarket and earn money by investing.