Strategic Supplier Relationship Management Process and Beyond

There are well published examples on using Supplierdoesn't just stop there. Here are a couple lesser used
Relationship Management (SRM), or Supplierconcepts to reap further benefits from a well
Performance Management (SPM), process to enhancemanaged supplier relationship:
the strategic relationship between the buyers and
suppliers. Specifically, SRM refers to the following1. Train the customer: supplier relationship is not a one
rules of engagement:way street. Instead, the time a company spent on
supplier development is as essential as the time the
1. Define goals and performance targets for thesupplier spent on "customer development." For
supplier, and track them: borrowing from theexample, an electronic gadget design company could
common performance measurement index forinvite its preferred printed circuit board manufacturer
employee, the targets must be S.M.A.R.T., namely:to conduct training courses on PCB design. The
Specific, Measurable, Attainable, Realistic, and Timely.customer may be best in designing electronic gadget;
Some of the common measurement techniques forhowever, the engineers can always benefit from
supplier performance are: MOQ, lead time, on timesomeone dealing with PCB on a daily basis. The
delivery percentage, cost reduction, quality / defectsuppliers also treasure these training opportunities
percentage...etc. Some of the lesser used techniquessince they are given the chance to present in front
are: environmental improvement, production capacityof a focus group of design engineers, who are now
enhancement, technical capability, reaction time formore inclined to design according to the supplier's
problem resolution...etc. Though the measurementspecification. These are great business development
may be different and must be industry specific, theopportunities that no suppliers will turn down.
goal is to provide a good basis to measure supplier2. Involve supplier in the early stage of product
against its peers.development: one of the many struggles for
2. Recognize top performers and top offenders: theprocurement professionals is company in general does
best and the worst suppliers could be selected basednot involve procurement in the early stage of
on the performance targets that were set. Companyproduct development. Instead, procurement function
could enhance the business relationship with the topis deemed as an overhead process similar to
performers with higher business volume, thusaccounting and finance. When the product is finally
achieving a mutual gain situation. On another hand,launched, the procurement department is suddenly
immediate improvement action plan can be put inheld responsible to wring out every penny possible of
place for top offenders to minimize the impact to thethe design. Instead of using higher impact cost
company's supply chain. Further actions can be takenreduction concepts such as DFA, DFM, material
to eliminate the repeated offenders.selection...etc, procurement officers are only left to
3. Integrate the supply chain for more efficientconduct hard negotiation sessions, which is never a
transaction: SRM integrates the supplier into thepleasant experience for suppliers. By involving the
company supply chain. The supplier will gain insights topreferred suppliers during the product development
forecast, sales projection, inventory level...etc. Thisstage, the company can ensure the best design is
allows the supplier to prepare and stock materialalready a shoe-in feature, and manufacturing
ahead of time, instead of waiting for the purchasetransition could become irrelevant, since the suppliers
orders from the customer. This not only shorten theare already familiar with the design.
lead time to gain an edge in the ever-moreA well managed supplier relationship is essential to
competitive business landscape, but also streamlineremain competitive in the current business landscape.
the overall inventory level, thus reduce cost.It also allows the company to improve its bottom
All points above are well developed and documentedline, and direct its capital to more productive means.
for a successful supplier relationship. However, SRM