Superior Supply Chain Planning Needs to Be Treated on the Same Level As Sales and Finance

Have you ever been sitting at your desk during adepartment is the overlooked third leg of the
quiet day when all of a sudden your phone is ringingbusiness tripod making the company successful.
off the hook, your boss and his/her boss are at yourSome, like John Gattorna author of Living Supply
office door, and the familiar ping of "you've got mail"Chains, would argue that supply chain management is
comes crashing down upon you like wildfire becausethe business.
of an inventory stock out, or a failing promotionWhen it comes to sales forecasting or the demand
because an important detail was left out, or a largeplan, many companies don't even have a single
customer is unhappy they have to wait three weeksdedicated individual assigned. I'm sure you've probably
to get their order?heard the phrase "roughly right rather than precisely
It is times like these that the finger pointing exercisewrong" before, but what does it actually mean? It is
commences and the powers that be "want answers"my contention it means that companies with superior
as to what went wrong. Often, like the scenariossupply chain planning processes and top quality
mentioned above, the failure to meet the customer'splanning people are the ones succeeding in this world
expectations, rightly or not, falls upon the supplyeconomy in which we compete.
chain department (production planning, materialsDoesn't it make sense how much more efficient and
management, inventory control, customer service areeffective your organization will be if you know what
other names commonly used within businesses toyou planning for and what financial impact to prepare
depict the supply chain).for? So, why don't companies invest more into the
Businesses should treat first-class planning processsupply chain planning process in terms of technology
the same as buying high-end quality insurance andand human capital?
have the peace of mind their "policy" will protectThe bottom line is much like insurance you get what
them from unforeseen circumstances.you planned and paid for.
Unfortunately, most companies and executives treatCompanies should strive to implement business
superior planning like a forgotten cheap insuranceintegration planning such as Sales and Operations
policy and only refer back to it when something badPlanning (S&OP) to ensure proper planning and
or wrong happens. In fact, too many companies overflexibility to their financial and operations performance.
compensate their respective sales and financial teamsA well run planning department will lead directly to
and do not allocate enough resources, both humanimproved customer service, reduced inventory levels,
and monetary capital, to the supply chain planningand increase the profitability of the business.
department. It seems the supply chain planning