Supplier Management - The Pros and Cons of a Supplier Relationship Management Programme

Programmes of Supplier Relationship Management (orresult in a lack of motivation. SRM programmes
SRM) are designed to create a closer workingcreate a shared responsibility and this fairness
partnership with your critical and strategic suppliers.translates into motivated suppliers who go out of
This should result in better value for boththeir way to help you.
organisations. However, there are mixed views as toArguments against SRM
whether the benefits exceed the potential risks.• Creates barriers to exit. Long-term relationships
Arguments for SRMwith key suppliers that build dependency (for
• Eliminates waste and barriers to effectiveexample by investing in shared IT systems) can
service. Contracts set out what has been agreedcreate a barrier to switching suppliers. The risk is that
between the buyer and seller in terms of what willnew entrants to the market are discouraged and you
be delivered and for what price. In practice wastemay miss out on innovation from other suppliers.
can be created due to inefficiencies in how the• Makes it difficult to test the market. It is
processes, systems and ways of working of theeconomically healthy to test your current prices and
two sides come together. A SRM programme cansourcing solutions from time to time against
identify these sources of waste and eliminate them,alternatives. If your SRM programme has, in effect,
creating lower costs and improved service.created a bespoke solution then you may not be
• Builds mutual dependency. If both sides value theable to find a comparable alternative to test whether
benefits they get from the relationship created byyou are still getting value for money.
your SRM programme then they acquire an• Can result in complacency. A long-term
expectation that the relationship will be long-lasting.relationship with key suppliers can result in both sides
This means that in times of scarcity, yourbecoming over familiar with each other. The result of
organisation is unlikely to affected by any need forthis can be an acceptance of the status quo ways of
the supplier to ration their output.working with new ideas drying up.
• Encourages investment. If critical and strategic• Need to select the right supplier first time round.
suppliers in your SRM programme see that it createsObviously, if you are going to enter into a long term
value for them and that the business relationship isrelationship with a supplier and implement SRM it is
likely to be a long one, then they are more likely tovitally important that you make this selection on the
make investments that increase their capacity andright criteria as it will become increasingly difficult to
capability to deliver what you need.swap suppliers if a better one emerges later. Treat
• Motivates suppliers to go the extra mile.choosing SRM suppliers as if you were going to
Arms-length and adversarial supplier relationships inmarry them. Easy to do but with dire consequences
which every problem is seen to belong to the supplierlater on if the choice was wrong!
create disillusionment and disinterest for them and