Supply Chain, A New Concept in India - A Success Story of the India Supply Chain Council

The Concept of Supply Chain in India is a newThe Indian Operation of the India Supply Chain
concept if not unofficially at least officially. IndiaCouncil is headed by Abhijit Shivekar who is also its
Supply Chain Council has been a pioneer in this here indirector. Shivekar holds a Masters Degree in Graphic
India in popularizing the concept in India. TheArts and Communications from EFPG,INPG ,France
organization in its two years of existence has been.He also holds a Masters Degree in Marketing and
very successful in its endeavor. What is supply chainInternational Management Grenoble,France. With wide
all about and why is it so important in today's globalrange and many years of experience from Man
business activities. Supply Chain refers to theRoland , Augsburg ,Germany and DHJ Selestat ,
distribution channel of a product, from its sourcing, toFrance Shivekar Started the India Supply Chain
its delivery to the end consumer (also known as theCouncil single handedly with support and help from its
value chain). The supply chain is typically comprised ofsister concern in China. Today due to him the India
multiple companies who are increasingly coordinatingSupply Chain Council is emerging as a brand name in
activities via an extranet.India with wide ranging recognisation from different
According to Wikipedia the channelization of supplybusiness and Media houses in India and abroad . The
chain is done through supply chain management. TheCouncil has also been registered as a official body
Wikipedia defines "Supply chain management (SCM) ishere in India .
the process of planning, implementing, and controllingThe Popularity of Supply Chain in general and India
the operations of the Supply chain with the purposeSupply Chain Council in particular can be gauged from
to satisfy customer requirements as efficiently asthe fact that google, yahoo ,MSN and others takes
possible. Supply chain management spans allmost of its informations about supply chain in India
movement and storage of raw material ,from this organization and the website of this
work-in-process inventory, and finished goods fromorganization has the highest number of visitors in
point-of-origin to point-of-consumption."google and yahoo almost daily.
The term supply chain management was first coinedIn its first ever India Supply Chain Summit here in
by consultant Keith Oliver, of strategy consulting firmIndia recently on the 1st of March 2007 at the
Booz Allen Hamilton in 1982. The Booz Allen HamiltonOberoi in New Delhi organized by the India Supply
puts forward , "Supply Chain ManagementChain Council which was a grand success was
encompasses the planning and management of allattended by at least 32 top level national and
activities involved in sourcing, procurement,international business houses with CEO's ,Directors,
conversion, and logistics management activities.Presidents ,Vice Presidents, Heads etc attending it
Importantly, it also includes coordination andwith presentations and deliberations about the
collaboration with channel partners, which can bedifferent aspects of Supply Chain and Logistics in
suppliers, intermediaries, third-party service providers,India, Its achievements and its problem areas. Some
and customers. In essence, Supply Chainof the top level companies which were represented
Management integrates supply and demandin this conference were Goodyear,Wipro, Redprairie
management within and across companies"Asia Pacific, Caterpillar Logistics and so on. Also
In the Indian case supply chain as a concept hasrepresented in this Summit was media houses like the
become popular due to the hard work of a singlePioneer , CNN-IBN 7 and so on.
network the India Supply Chain Council which today isThis summit taking place just a day after the
the only official organization to popularize it within thepresentation of the Union Budget assumes all the
different business houses in India as well as withinmore significance as the Finance Minister of India has
the different machineries of the Indian government .announced series of measures in his annual budget
This organization in India is actually a part of a muchfor pegging up the industrial growth rate further. He
larger entity named the Global Supply Chain Councilhas announced incentives like 5 years tax holidays for
and its sister outfit in China is the China Supply Chainhoteling and tourism sectors , more incentives for
Council.banking and financial institutions and so on. With a
The mother entity and the Chinese company wassmall beginning towards the concept of Supply Chain
founded by Max Henry a graduate from the Francein India a new beginning has been made and this
ISG Business School and is the Executive Director ofmight lead to huge steps in future. With already a
the China Supply Chain Council. The China Supplysuccessful organization like the India Supply Chain
Chain Council has emerged over the last couple ofCouncil well established in India now its seem the
years as one of the largest Supply Chain Entity infuture of Supply Chain and Supply Chain Management
China with operations in Tokyo,India has a rosy days ahead and its seems the boom
Singapore,Hongkong,Taipei, Bangkok, Beijing andtime of supply chain in India has already started.
Shanghai.