Supply Chain Optimization

Optimizing the supply chain involves satisfying orfacilities. As a result, rail provides terminal-to-terminal
exceeding customer demands, at the lowestservice rather than point-to-point service unless
operating cost. While this is generally true, there arecompanies have a rail siding at their facility. Rail
organizations that move to a higher cost facilitytransport generally costs less (on a weight basis)
network to provide the best level of customerthan air and trucking, but compared to trucking
service. This is seen in the growing trend to havecarriers, has disadvantages in terms of transit time
more, smaller distribution centers located closer to anand frequency of service. Some of this rail
organizations end customers. Wal-mart is andisadvantage is overcome through the use of
exception to this trend, with many distributiontrailer-on-flatcar (TOFC) or container-on-flatcar
centers, strategically located, but many over a million(COFC) services. These inter-modal options offer the
square feet.economy of rail movements with the flexibility of
And, with a growing number of companies acquiringtrucking routes. TOFC and COFC are referred to as
other businesses with existing distribution centers,piggyback service and is a growing trend in the
another network trend is consolidation. The challengeindustry for moving goods over 700 miles.
then is which facilities to close, and where to locateAirfreight offers the quickest time-in-transit of any
the consolidated facility. With so many factorstransport mode. Although increasing numbers of
involved in deciding how many facilities to operate,shippers are using airfreight for regular service, most
where to locate them, what customers to serveview air transport as premium, emergency service
from each, what inventory to store where, and whatbecause of its high cost. Shipping competition varies
size to make each facility, there is a growing needbetween domestic and international needs.
for organizations to understand the basics of supplyDomestically, airfreight mainly competes with trucking
chain optimization.carriers, whereas the major competitor for
The four main logistics cost drivers are information,international airfreight is water carriage.
inventory, facilities and transportation. InformationAir carriers usually transport high-value products
costs become more important with shorter deliverybecause it cannot be justified for low-value items. Air
lead-times. If delivery lead-times are short, it istransport provides frequent and rapid time-in-transit
important to monitor shipment information to allowservice, but terminal delays and congestion reduces
adjustments to transportation modes and carriers.some of the advantages. Over short distances,
This can increase the cost of information systemtrucking transport can often match or out perform
software and hardware. Most companies hold athe air total transit time. As customers demand
minimum safety stock or inventory level for thehigher levels of service and international shipments
same products at each distribution center.increase, air may have a greater role in the supply
As a result, inventory costs increase as facilities arechain plans of many companies. However, increasing
added to the network. If products are dedicated tosecurity issues must be considered for the impact on
specific facilities, then increases in inventory costs cantransit time and costs.
be minimized. Facility costs increase as the number ofWater transportation includes several distinct
distribution centers or space is increased. Thecategories: inland waterway, lakes, coastal and
objective is to exploit economies of scale to keepinter-coastal ocean, and international deep sea. Water
facility costs low. However, if your network has onlyis the dominant mode in international shipping and is
two distribution centers, you may incur higherthe most inexpensive method of shipping high-bulk,
transportation costs and longer delivery lead-times.low-value commodities. Containers play a big role in
This leads to the transportation factor, which is oftendomestic and most international water shipments.
the key to optimizing the supply chain network.The shipper places cargo into a container at its
Transportation has many associated costs andfacility. The container is then transported by rail or
options that should be evaluated to satisfy customertrucking carriage to a water port for loading onto a
demand and control transportation costs.container ship. After arrival at the port, it is unloaded
Transportation Costsand loaded onto a rail or trucking carrier and delivered
Transportation costs have two factors: outbound toto the customer.
customers and inbound from suppliers. Typically,The use of containers for inter-modal logistics
outbound transportation costs drive the total cost ofreduces staffing needs, minimizes in-transit damage
freight due to a higher number of less-than-truckloadand pilferage, and shortens time-in-transit because of
(LTL) and small parcel shipments. The industryreduced port turn around time. Containers are
average for outbound transportation costs is 70% totypically 8 feet high by 8 feet wide and of various
80% of the total transportation costs. The inboundlengths from 20 feet to 53 feet. The container ships
shipments are typically truckload (TL) and / or railare capable of carrying the equivalent of 6,000
shipments at lower rates. As a result, a commontwenty-foot containers. Today, there are many
strategy is to add distribution centers to get closerproblems at the ports impacting the timeliness of
to the customers. The addition of facilities leads to anunloading containers from ocean liners. The increase in
initial reduction in total transportation costs. However,import volumes, aging port equipment, shortage of
if too many facilities are added to the network, therail capacities and limited number of truck drivers and
increase in LTL shipments from inbound suppliers cancarriers are contributing to this growing problem.
increase transportation costs.Determining Strategy
Transportation ModesThe mode of transportation selected impacts
The five primary modes of transportation include air,customer delivery times, transportation costs,
water, rail, trucking and pipeline. In addition, there areinventory levels, and the size and number of
inter-modal combinations that are associated withdistribution centers. The inventory level and resulting
integrating rail with truck and ocean modes. The twosize of the facility is impacted by the frequency of
primary modes based on U.S. tonnage shipped areshipments and timeliness of deliveries. Once
truck carrier and rail. In terms of revenue, truck"physically" optimized, the supply chain management
carriers' jumps to a higher level above rail. Pipeline istechnology must enable the facility network to run
used for moving bulk commodities (i.e. oil), but isn'tefficiently. This technology includes warehouse and
part of a typical distribution center network.transportation management systems which provide
Trucking carriers (motor) offer point-to-point servicedata for performance measurements and continuous
between almost any origin-destination combinationimprovement. In addition, your business processes
and provide the widest market coverage of anyshould support the optimized facility network and
mode. The most common trucking options used inensure that the ultimate business objectives are
distribution centers are small parcel, truckload (TL)satisfied.
and less-than-truckload (LTL). Small parcel is usedGiven an understanding of modes, there are
mainly for small volume outbound shipments andremaining decisions to be made regarding
competes with LTL carriers. TL carriers competetransportation management strategies. An analysis of
with rails for larger volume shipments that areusing private fleets, carriers, and / or freight
transported more than 500 miles. The average lengthforwarders is the next step. The key is to optimize
of haul for trucking carriers is approximately 500the strategy based on your specific criteria, which
miles. The flexibility and versatility of trucking carriersmay include higher service levels, required capacities,
has enabled them to become the dominant form offlexibility and low logistics costs.
transport in the Americas and in many other parts ofThe transportation industry is being challenged today
the world. Trucking rates are expected to increaseby ocean containers delayed at the ports, rail and
again this year at a rate of 3% to 4%. The primarytrailer capacity constraints, shortage of drivers, and
reasons for this increase are higher fuel costs andrising gas prices. If your customer service levels are
insufficient carrier capacities.decreasing and logistics costs are rising, it is time to
Rail is mainly used to ship large volumes inbound andreview and optimize your facility network. The
has an average length of haul of approximately 750competitive advantage realized can set you apart
miles. The rail network is not nearly as extensive asfrom the competition.
the highway network and is limited to fixed track