| A comprehensive resource and reference guide, for | | | | and the operating principles, contexts, business |
| corporate and business endeavors is the recently | | | | management strategies we choose and follow to |
| released publication by KPMG. It offers broad and | | | | thrive in the modern economics. What does it take |
| bread-necessary guidance to executives on how to | | | | to win in the new global arena? What characteristics |
| compete effectively and competitively in the global | | | | will define the survivors? How will they lead the next |
| marketplace. | | | | wave of global competition? It presents business |
| Globalization is changing traditional business practice | | | | strategies that have been successful in: |