| More than half of India’s population falls below | | | | lookouts. |
| the poverty line and the death toll of farmers is on a | | | | The main focus of this company is job creation and |
| rise every year. For the rescue and welfare of these | | | | asset creation for the rural poor. They are making an |
| innocent villagers we have corporates that support | | | | effort to break the poverty trap that rural citizens in |
| them financially and make their life easy to live. One | | | | our country are perpetually stuck in. |
| such company is Moksha-Yug Access. | | | | As of today, the company is working on the |
| Being in the business of rural supply management, this | | | | opportunities through the Dairy Sector. India’s |
| company involves input procurement and managing | | | | modern dairy sector is expanding rapidly. The litres of |
| the purchasing-production-distribution through a | | | | milk produced per day (lpd) as has insignificantly |
| distribution network. They also provide financial | | | | increased from 200,000 litres in 1951 to 20 million in |
| assistance to the local villagers, better known as | | | | over 400 dairy plants. |
| Micro-financing. The main aim behind this is to make | | | | Moksha Yug is focusing on this sector and plans to |
| sure that every poor and near poor household has | | | | partner with best-in-class companies and institutions |
| permanent access to high quality financial services for | | | | to provide this facility to the villagers. Under this |
| credit savings, insurance and fund transfers. | | | | facility, two major supply chain management services |
| However, Moksha Yug is not the only corporate | | | | will be provided. These are: |
| working towards achieving this, their partners from | | | | • Procurement of Inputs o Procurement of Cattle |
| across the globe and India, support them. Unitus, one | | | | Feed o Artificial Insemination Services o Veterinary |
| of the partners, is an international non-profit | | | | Services • Buyback of Produce (Milk output) • |
| organization, which works towards reducing global | | | | Products/ Services to Upstream Players o Raw Milk |
| poverty by increasing access to life changing micro | | | | Collection Services |
| finance services. Apart from Unitus, Indian | | | | The rural farmers will not only have access to quality |
| organizations like Karnataka Milk Federation (KMF), | | | | cattle feed at affordable prices but Moksha Yug will |
| ICICI Lombard, State Bank of India also contribute | | | | also assist them to reduce the transportation cost |
| towards achieving this goal. | | | | they incur to sell their milk to buyers. The farmers will |
| Moksha-Yug Access provides income generating | | | | also be provided with an alternative to the local milk |
| services such as microfinance, retail, healthcare, | | | | buyer who pays them a price almost 50% below the |
| agribusiness, dairy farming and livelihood services to | | | | market price. Several productivity enhancement tools |
| low income households in rural India. They also strive | | | | such as Artificial Insemination will also be made |
| to develop a core competence in Supply Chain | | | | accessible, with the aim of eventually increasing the |
| Management by building a consistent degree of | | | | milk yield by 20% to 200%. |
| profitability, efficient operating systems and | | | | With all these efforts that the company is taking, |
| partnership model with various product/service | | | | Moksha Yug Access has opened our eyes to see |
| providers. Capitalization on the unique insight gained | | | | dreams of making India a country where each person |
| from the complexities of Supply Chain Management | | | | has sufficient resources and sources to lead a |
| to franchise the business in rural regions across the | | | | comfortable lifestyle. |
| poorest districts of India is one of their major | | | | |