| The key to the sustenance and growth of your | | | | This can save you a tremendous amount of time and |
| business lies with your customers. Without | | | | money. |
| customers, you do not have a business. So what | | | | 3. You can free employees from the manual activity |
| steps are you taking to attract more customers? | | | | of re-entering data because you enter data into one |
| How do you plan to manage your existing customer | | | | place for all to use daily. |
| relationships? | | | | 4. Your employees can bring in an autoresponder |
| As a solo business owner these might seem like | | | | when you go online and touch base with your |
| overwhelming challenges, but the solution to this | | | | customers in an automated hands free mode. |
| problem is quite simple. From an internet, office, voice | | | | 5. You can have your employees work offline or |
| and customer relationship (IOVC) perspective, you | | | | online and still be efficient. You can be running |
| must integrate two processes; an effective client | | | | through the airport, get a call and be able to provide |
| acquisition process (Get Clients Now) with a powerful | | | | that number from your PDA because it is connected |
| client relationship management process (CRM). | | | | to a centralized customer data repository. |
| A successful customer acquisition process will help | | | | 6. Your CRM solution will let your developers |
| you quickly build your client base. It will help you | | | | integrate its functionality with third-party applications |
| develop a system to generate prospects, and | | | | like Web services. |
| establish effective long lasting customer relationships. | | | | 7. You now have ability to reschedule an appointment |
| The problem CRM is designed to resolve are | | | | in real time and demonstrate to customers that you |
| situations where you have multiple data sources and | | | | have fast and efficient operation. |
| you need to consolidate it in one place. The multiple | | | | 8. You can manage your time and activities with help |
| sources from an IOVC perspective are input from | | | | from timed reminders and use pop-up reminders to |
| the internet, from your office operation and from | | | | help you manage your activities. |
| your voice or telephone systems. These 3 sources | | | | 9. You can create a knowledge base of articles to |
| usually have different inputs, email, voice and paper. | | | | collect and share your organization valuable |
| The inputs come at different times and in most | | | | information. |
| cases your potential client can use any of the | | | | 10. With the right formatting, you can make an |
| internet, office, voice and customer relationship | | | | efficient FAQ system from real time data. |
| communication avenues to reach your business. | | | | Your business processes are already operating this |
| 1. You can develop a complete picture of your | | | | customer relationship technology; it is just that you |
| customer and have all the information at hand | | | | may be doing it on paper, pencil and napkins. To |
| regardless of the venue the potential customer or | | | | improve and gain these benefits you owe it to |
| customer used to work with your team. | | | | yourself to learn how to use and profit from CRM |
| 2. You can streamline your Office business processes | | | | capabilities regardless of business size. There are |
| beyond system and office boundaries. As you grow, | | | | many IOVC solutions in addition to CRM and you |
| you can integrate your customer relationship | | | | owe it to your bottom line to investigate the possible |
| management system with other information systems. | | | | benefits for your business. |