| In case you haven't caught up to the latest of the | | | | the businesses who wish to sell Green because the |
| environmental catch-phrases, "Green Supply Chain" is | | | | buying piece is being promoted. |
| a relatively important concept that everyone will | | | | The Green Business League also certifies Green |
| eventually discover. We live in the early side of the | | | | Businesses through a point-earning system that |
| environmental project, and it is common to find | | | | requires more than paying for a membership in a |
| businesses ramping up to offer "Green Products" and | | | | name-sake-only listing. To Green the Green Business |
| "Green Services." Green is, after all, a marketing | | | | certification, a business must earn points through |
| concept as well as a environmental issue. So, we find | | | | Green improvements to their business and by |
| a bevy of businesses selling Green believing that they | | | | purchasing from other Green Businesses. This is |
| are environmentally conscious as well as reaching out | | | | certainly a step in the right direction. This program |
| to a growing market of buyers. | | | | also allows a kind of Green networking to occur |
| What is under developed in these newly-christianed, | | | | where it is easier to find a certified Green Business |
| Green businesses is the follow through that asks | | | | by providing a league of Green businesses that are |
| whether they are committed to buying and hiring | | | | ready to sell and buy with other Green businesses. |
| Green in their business dealings. This often creates an | | | | Beware of the Green hype, also known as |
| unseen and embarrassing realization that their Green | | | | Greenwashing, as many businesses try to add a |
| commitment is superficial. The Green Supply Chain | | | | Green branding of their own creation to their |
| concept is really part of the greater sustainable issue. | | | | marketing efforts. The word "Green" is an |
| Sustainability seeks to create a deeper and more | | | | unregulated word that can be appropriated by any |
| complete cycle of Green actions. The Supply and | | | | eager marketing-minded person. The validity of their |
| Demand principles require that every seller needs | | | | claims and hype may not be honest, and many |
| buyers, and every buyer needs sellers. Consumerism | | | | consumers will one day have a bad taste in their |
| is the yang of the vendor's ying. | | | | mouth having been fooled by this practice. The |
| Green Supply Chain, therefore, asks for the | | | | Green Business League acts as an independent third |
| commitment to include more than representing your | | | | party to encourage fair play and fair business among |
| business or product as Green, but that your business | | | | Green businesses. Ask the businesses that you do |
| also prioritizes Green purchasing when possible. It | | | | business with if they are Green Business Certified, |
| won't happen in a single decision, but it will happen in | | | | and if not, ask them to start the certification process |
| a progressive series of Green decisions. The Green | | | | because your company intends to follow the |
| Business League is a national association of Green | | | | sustainable practices of the "Green Supply Chain" |
| businesses who have the fundamental commitment | | | | program. |
| to "Buy Green, Hire Green." This mentality will drive | | | | |