Wellness As a Business Strategy

Where Are The Health Care Dollars Going?retain employees, reduce costs, improve workforce
U. S. health care costs have increased from $1,100safety, promote corporate image, and fulfill social
per person in 1980 to $7,900 in 2009. Currently $1.5responsibility.
trillion, 75 percent of all health care spending, isSuccess Stories
devoted to treating chronic diseases which are oftenMany businesses were ahead of the curve and are
preventable. Ninety-nine percent of all Medicare dollarsrealizing a return on their investment in employee
spent are linked to chronic disease. Obesity andwellness programs. IBM has saved $175 million dollars
complications (diabetes, cancer, and heart disease)through implementation of wellness programs
are responsible for an estimated $147 billion a year.(Partnership for Prevention, 2007).
Health care reform must address coverage for allLincoln Industries is a manufacturing plant with 565
Americans while dramatically reducing costs. Failure toemployees. They have a multifaceted wellness
address the situation will prevent Americanprogram that rewards behaviors. One of the coveted
companies from competing in the global marketplace,rewards employees can aspire to is a three-day,
increase taxes, and undermine our economy.company-paid trip to climb a 14,000-foot peak in
More than 130 million Americans suffer from chronicColorado. Lincoln has reported a $2 million annual
disease and millions of lives are cut shortsavings in health-care costs. They spend
unnecessarily. The Partnership for Prevention reportapproximately $4,000 per employee. Additionally,
claims that better utilization of just five preventiveworkers' compensation costs have been reduced by
services would save more than 100,000 lives annually.$360,000 per year. The ROI for this program is 5:1
Eliminating just three risk factors - poor diet,(Design Matters, 2010).
inactivity, and smoking - would prevent 80 percent ofIn 2005 Safeway grocery chain implemented their
heart disease, stroke, Type 2 diabetes, and 40Healthy Measures program. They have made
percent of all cancers in the U. S.continuous improvements each year. Safeway's plan
The Greatest Public Health Threat Our Nation Hasutilizes a provision in the 1996 Health Insurance
Ever FacedPortability and Accountability Act which allows
A recent study conducted by Emory Universitydifferentiating premiums based on behaviors. CEO,
revealed that obesity is the fastest growing publicSteven Burd stresses the key to successful plans lies
health challenge our nation has ever faced. Thein rewarding behavior. Safeway is committed to
Center for Disease Control (CDC) attributes thebuilding a culture of health and fitness by addressing
problem to environments that promote increasedbehaviors linked to chronic disease such as smoking,
food intake, unhealthy foods, and physical inactivity.obesity, blood pressure, and cholesterol (Burd, 2009).
Obesity is defined as having a body mass index (BMI)During the four year period following implementation,
of 30 or greater which is calculated by dividing weightSafeway's health care costs remained constant while
in kilograms by height in meters squared. For thosemost American companies have experienced a 38
of us who haven't memorized the metric conversionspercent cost increase over the same four-year
and can't perform the calculations in our heads, Theperiod. In addition to the Healthy Measures program,
U.S. National Institutes of Health has an online BMISafeway supports employee behaviors by offering:
calculator.- A state-of-the-art fitness center near Safeway's
The rates of obesity have increased from 12 percentheadquarters
in 1989 to 28 percent in 2010. If the current trend- Free lunch at the company cafeteria for every
continues, half of the adult population will be obeseeight visits to the gym
by the year 2020. Direct health care costs for- Subsidized cafeteria, which offers lots of vegetarian
obesity are expected to climb to $344 billion (21fare
percent of the nation's direct health care spending)- Portion size, calorie count, cholesterol and fiber
unless the current trend is halted (The Future Costscount posted for all prepared meals in the cafeteria
of Obesity, 2009). The 2009 report on obesity in(Rodman & Gathright, 2009).
America produced by the Trust for America's HealthPrograms that combine a culture of wellness with
and the Robert Wood Johnson Foundation indicatesincentives that reward healthy behavior have proven
the rates of obesity increased for 23 states and didto be far more effective than traditional wellness
not decline for any states between 2008 and 2009.programs that have had disappointing adherence
Obesity rates among children have climbed to anrates. Price Waterhouse Coopers found that less
unprecedented 30 percent (Obesity Rates Continuethan 15 percent of eligible employees enroll in
to Climb, 2009). Dr. David L. Katz, director of the Yaletraditional wellness programs. However, if they
University School of Medicine Prevention Researchreceived some form of incentive employees are two
Center states, "It truly is a public health crisis of theto four times more likely to enroll. In another study
first order, driving many of the trends in chronicby Suffolk University 73 percent of Americans
disease, in particular the ever-rising rates of diabetes."surveyed would change their behavior if they could
(The Future Costs of Obesity, 2009).save money (Donnelly, 2009).
According to the New England Journal of Medicine,Are You Leading Change?
smoking rates have dropped by 20 percent in theAs with any change initiative, creating a culture of
last 15 years. Unfortunately, any health benefits wehealth and wellness for your organization will have its
should be realizing from the decline in smoking haveunique challenges. However, the alternative is not
been offset by the obesity rates that have shot upattractive. Change is inevitable--growth is optional.
by 48 percent in the same time frame (Mertens,Your organization will experience change, but the
2009). What should we conclude? As a nation wequestion is will you be out in front leading positive
tackled smoking as a public health threat. Thechange or reacting to a crisis after it erupts?
numbers speak for themselves. We can do the sameAmerican business leaders should exercise the
thing with the obesity epidemic.opportunity to initiate a culture of health and wellness
Reversing the Trendin their organizations not only because it is socially
Raising public awareness of the seriousness of thisresponsible, but it is good for the bottom line as well.
threat is a starting point but is not enough to provideExecutives who exhibit strong vision and model
the impetus for change. Reversing the trend willdesired behaviors will have a distinct advantage over
require a full scale national campaign involvingthose who sit back and wait to see what unfolds.
evidence-based approaches. While there is no specificWorks Cited
template for health initiative program design,Burd, Steven A. "How Safeway Is Cutting
successful programs involve community, schools,Health-Care Costs." Wall Street Journal, 12 June 2009.
health care systems, and workplace intervention. TheWeb. 8 Jan. 2010.
Partnership to Fight Chronic Disease (PFCD) suggestsDesign Matters: Health Promotion ROI Closely Linked
the following five elements are essential:to Evidence-Based Programming. Rep. Atlanta:
- Removing barriers and empowering Americans toInstitute for Advances in Policy Solutions, 2009. Web.
take control of their health4 Jan. 2010.
- Educating Americans to see obesity as a seriousDonnelly, Julie. "Massaging employee health: Financial
medical condition that is life threateningincentives change behaviors, experts say." Boston
- Ensuring that fear about the stigma of obesity doesBusiness Journal (2009).
not eclipse the need to combat itThe Lewin Group, comp. Keeping America Healthy:
- Redesigning our health care system to treat obesityEssential Elements of Successful Programs. Rep.
like a preventable medical conditionPartnership to Fight Chronic Disease, June 2008. Web.
- Engaging employers and communities to get them30 Dec. 2009.
invested in promoting wellness (The Lewen Group,Mertens, Maggie. "Obesity Epidemic Cancels Out
2009)Anti-Smoking Gains." Web log post. NPR's Health Blog.
Business NecesssityNational Public Radio, 2 Dec. 2009. Web. 11 Jan. 2010.
The U. S. workforce is truly the backbone of our"Obesity Rates Continue to Climb." Forbes. HealthDay
economy. Employers are a critical piece of theNews, 1 July 2009. Web. 12 Jan. 2010.
solution to the current health care crisis and obesityRodman, Juliet, and Fiona Gathright. "Safeway's
epidemic. Businesses need strategies for developingWellness Incentive Program." Wellness Corporate
sustainable, adaptable programs that work toInsights (6 Jan. 2009). Wellness Corporate Solutions. 6
improve employee health and lower costs. HumanJan. 2009. Web. 11 Jan. 2010.
Resource professionals are uniquely positioned toTrott, Bill, ed. "More Amercans than ever are obese:
serve as catalysts in their organizations to educateCDC." Reuters. Thomson Reuters 2009, 8 July 2009.
and support employees through programs thatWeb. 11 Jan. 2010.
promote wellness. Properly designed wellnessUnited Health Foundation, American Public Health
programs can play a pivotal role in cultural reform andAssociation, and Partnership for Prevention. The
turning the tide on the obesity epidemic.Future Costs of Obesity: National and State
Employee absenteeism and presenteeism due toEstimates of the Impact of Obesity on Direct Health
chronic illness has a detrimental affect on profitability.Care Expenses. Rep. 2009. Print.
Almost 80 percent of workers have at least oneU.S. Partnership for Prevention. National Commission
chronic condition and 55 percent have more than oneon Prevention Priorities. Prevention Care: A National
chronic condition. Absenteeism is defined as workProfile on Use, Disparities, and Health Benefits.
missed due to sick days. Presenteeism is defined asPartnership for Prevention, 7 Aug. 2007. Web. 5 Jan.
the loss of productivity due to employees who2010.
report to work but are less productive due to illness.U.S. Workplace Wellness Alliance. Partnership to Fight
Lost economic output associated with absenteeismChronic Disease. The Burden of Chronic Disease on
and presenteeism is costing American businesses $1Business and U.S. Competitiveness. By Kenneth E.
trillion a year (U.S. Workplace Wellness Alliance, 2009).Thorpe, PhD., Anthony C. Wisniewski, and Garry M.
Wellness programs can improve workforce morale,Lindsay. 2009 Almanac of Chronic Disease, 2009.
improve productivity, reduce absences, attract andWeb. 10 Jan. 2010.