| I registered with a B2B site but what's next? | | | | Sales through e-marketplace |
| This is a question many first time users of B2B | | | | RFQ and Quotation |
| marketplaces ask themselves. A few expect that the | | | | Negotiations |
| registration itself will bring them a number of new | | | | Internal Messaging Service |
| customers. In some cases this might by true! | | | | Many other features |
| Especially, if you are a seller of some much coveted | | | | Available now and it's free! |
| items. But for rest of us, things are a little trickier! A | | | | Enterprise |
| large B2B marketplace has a lot of suppliers of similar | | | | 10 different templates to build multiple-page |
| products, who are vying for the attention of | | | | storefront |
| potential customers. To establish your company as a | | | | 100 products in E-catalog |
| favored one among them is not an easy task! | | | | Sales through e-marketplace |
| However, a little planning and thorough follow up of | | | | RFQ and Quotation |
| some basic guidelines improve your chance of getting | | | | Negotiations |
| noticed by buyers significantly. | | | | Purchase Orders |
| Below, I outlined some of the basic steps that you | | | | Invoices |
| should take once you seriously decide to market | | | | Tax Calculation |
| your products using B2B marketplaces. | | | | Shipment tracking |
| 1 | | | | Internal Messaging Service |
| Write a nice profile | | | | Merchant Account |
| When a prospective client sees your trade lead ad or | | | | Many other features |
| your product on the marketplace and feels | | | | Coming soon! |
| interested, the first thing he does is - checks your | | | | Corporate |
| company profile out. That's where the buyer gets his | | | | 10 different templates to build multiple-page |
| initial information about your company. If you have a | | | | storefront |
| virtually blank profile with a very little information on | | | | 1000 products in E-catalog |
| your company, doubtful that the potential client will | | | | Sales through e-marketplace |
| even bother to make a request for quote. That's | | | | RFQ and Quotation |
| why you should spend a little time on writing a nice | | | | Negotiation |
| company profile. Here are some aspects that you | | | | Purchase Orders |
| should emphasize on while writing your company | | | | Invoices |
| profile. | | | | Tax Calculation |
| Start your profile with something noteworthy about | | | | Shipment tracking |
| your company. This could be the distinct quality that | | | | Internal Messaging Service |
| sets your business apart from your competition. | | | | Merchant Account |
| Describe your present customer base, target market | | | | Many other features |
| and any new products or projects that you are | | | | Coming soon! |
| planning to come up with. | | | | 4 |
| Write a bit about your company history. When the | | | | Make nice picturesof your products |
| company was incorporated? What is the business | | | | Nothing can turn off a prospective buyer than a hazy |
| form? | | | | or blur picture of the product that he intends to buy |
| If you have something to boast about, do it! If you | | | | from you. If your competitor's product with exactly |
| feel that your sales figures are impressive, why not | | | | same features has nicer picture, guess who has a |
| mention them. | | | | better chance to get the business? Spend some |
| Be brief! The profile should not be more than five | | | | money and take professional pictures of your |
| paragraphs. You don't want your buyers to get | | | | products. Make sure that you followed all the |
| bored! | | | | instructions of the Portal before uploading the |
| 2 | | | | pictures. |
| Include your logoon your Storefront page | | | | 5 |
| If you would like to separate your company from | | | | Post your products forsale on the marketplace |
| many other similar vendors, you have to think | | | | Product visibility is the name of the game! Don't |
| seriously about creating a brand for your company. | | | | confine yourself just by adding products to E-catalog |
| Brand is the distinctive pattern of your business | | | | and your Storefront. Post products for sale on the |
| operation. It portrays the nature of your service or | | | | E-marketplace. |
| product, your uniqueness in comparison to others etc. | | | | There are numbers of great advantages of posting |
| A nice looking logo is a key to branding your | | | | products on E-marketplaces: |
| company. Customers will remember your company | | | | Frequent browsers of marketplace can see your |
| name better if you have a great logo to go with. | | | | products |
| 3 | | | | Buyers can compare your products with others on |
| Add productsto your storefront | | | | marketplace |
| It is important to have your main products, products | | | | Buyers can take an immediate buying decision and |
| that are your primary sale generators, added to your | | | | make an instant Purchase Order. |
| storefront. Products with nice picture and well | | | | 6 |
| descriptions capture buyers attention more than any | | | | Post trade leads |
| thing else. After all the reason that the buyers are on | | | | For many not-so-savvy users of B2B sites it's a bit |
| your page is to look for the products that they need. | | | | complicated to make buys and sales through |
| New Great Storefront Services | | | | marketplaces. They prefer to get trade leads from |
| Whether you are a small enterprise, which sells goods | | | | the site and make contacts with buyers or sellers by |
| and services locally, or you are a medium to large | | | | fax, phone or just emails. Posting trade leads is a |
| company with global reach, Rusbiz is planning to | | | | great marketing method to tap new territories. Don't |
| introduce great storefront services with complete | | | | be disappointed if you do not get immediate |
| corporate site to match your every business need. | | | | feedbacks. Repeat trade leads at least once in a |
| Features include: | | | | month. Since normally a portal constantly acquires |
| Basic | | | | new members, in order to expose the leads to |
| Single page storefront | | | | bigger audience, it is worthwhile to post trade leads |
| 10 products in E-catalog | | | | frequently. |